Morocco Launches National Campaign to Raise Prenatal Care Awarness
The campaign is part of the 2023-2027 Strategy for Social and Behavioral Change developed by Morocco's National Initiative for Human Development (INDH) in partnership with the Ministry of Health and Social Protection.
The campaign's launch timing coincides with World Health Day on April 7, which focuses on maternal and neonatal health this year.
Health officials designed the campaign to build on Morocco's existing progress in prenatal consultation services. These services have proven effective in reducing mother and newborn illness and death rates. The initiative also expands efforts toward other components of the first thousand days of life, recognized as critical for optimal child development.
In addition to the awareness campaign, a new online learning platform has been created with World Bank support. This 'Massive Open Online Courses' system focuses on counseling techniques and child development during the crucial first thousand days of life – from conception to age two. The first training cycle for health professionals and community workers begins this month.
Read also: Morocco's Court of Audit Reports Critical Gaps in Maternal, Newborn Care
Morocco has made significant commitments to eliminate preventable maternal and newborn deaths, aligning with the United Nations' 2030 Sustainable Development Goals and the country's New Development Model.
These efforts have resulted in positive results, with maternal mortality dropping by 35% between 2010 and 2016, and neonatal mortality declining by 38% during the same period.
The public awareness effort includes television and radio spots in Arabic and Amazigh languages, digital content across social media platforms, and awareness sessions in healthcare facilities and Dar Al Oumouma centers. The campaign also incorporates educational messaging during Friday prayers in the mosque to increase community engagement.
Health officials aim to promote optimal health practices during pregnancy and early childhood, building healthier foundations for future generations.
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