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Under HM the King's Leadership, Morocco Stands out as Emerging Power in Africa
Under HM the King's Leadership, Morocco Stands out as Emerging Power in Africa

Maroc

time6 days ago

  • Business
  • Maroc

Under HM the King's Leadership, Morocco Stands out as Emerging Power in Africa

The Kingdom of Morocco, under the leadership of His Majesty King Mohammed VI, stands out as an 'emerging power' in Africa, thanks to outstanding performance and forward-looking choices, African Development Bank (AfDB) President Akinwumi Adesina said. In a statement to MAP, Adesina emphasized that Morocco, which is undergoing a strong transformative momentum as highlighted in the speech delivered by His Majesty the King on the occasion of the Throne Day, stands out for the consistency and coherence of its economic and social progress. Morocco's strategic positioning, he said, is rooted in a clear and ambitious vision supported by an integrated development strategy, economic, social, and environmental, grounded in stable governance and carefully considered policy choices. This methodical and determined approach, he added, has enabled the Kingdom to emerge as one of the most advanced nations on the African continent. 'As part of its New Development Model, the Kingdom has strengthened its economic fundamentals,' Adesina said, pointing to genuine sectoral diversification, a well-managed openness to global markets, and firm integration into regional and global value chains as signs of Morocco's economic emergence. The country's industrial revival, particularly in the automotive, aerospace, and renewable energy sectors, reflects this upward trajectory, bolstered by an ambitious infrastructure policy and solid macroeconomic environment, which enhance Morocco's appeal to international investors, he noted. 'Driven by the major development projects launched by His Majesty the King, our relations with the Kingdom continue to grow stronger, in order to support and accompany these multi-faceted advances for the benefit of the country and the Moroccan people,' Adesina concluded. MAP: 01 August 2025

Competence in its Rightful Place
Competence in its Rightful Place

Morocco World

time06-07-2025

  • Business
  • Morocco World

Competence in its Rightful Place

I grew up in the Kingdom of Morocco, where my cultural identity took shape and instilled in me deep respect for human dignity and the imperative to cultivate one's potential. I later settled in the Netherlands, which has become a second home, embracing my professional and intellectual journey. Despite the experience of distance, of not being there, my bond with my homeland remains unbreakable. It is fueled by a commitment to institutional reform and sustainable development. We, as a learned cohort, share a collective concern for the future of our youth and the celebration of competence and human dignity. They say, 'the right person in the right place,' a proverb encapsulating a whole philosophy of business and institutional governance. Yet our lived reality tells a very different story. How can we rebuild our administrative consciousness without dismantling its conceptual foundations? The question applies both to organizational mindsets and to broader social structures. In truly successful institutions, there are no second-class employees. The receptionist—too often written off as an administrative expense—is, in reality, the institution's first ambassador, shaping visitors' impressions with a single warm greeting. The cleaner—labeled by some as a budgetary burden—ensures a healthy, motivating environment that boosts everyone's productivity. The security guard safeguarding the premises protects not only assets but also the lives of colleagues. Each of these individuals is an indispensable partner in crafting institutional success, not an 'extra cost' to be minimized. Elevating our perspective to match this intrinsic value-affirming approach calls for a conceptual overhaul that transcends the narrow dichotomy of 'productive' versus 'non-productive,' recognizing instead the multifaceted value each person brings. Such a holistic vision resonates deeply with the ethical core of Islamic thought, which affirms the transcendent dignity of every human being beyond material measures. True recognition extends far beyond the month-end paycheck; it encompasses mutual respect and genuine acknowledgment of each individual's contribution. As His Majesty King Mohammed VI affirmed in his February 2018 address to the National Forum on Public Service, 'reforming public administration and valuing its human resources' is the cornerstone of our New Development Model. This royal directive places administrative and institutional reform at the heart of all sectoral transformations. Often, it is the simplest gestures—a heartfelt 'good morning,' a genuine smile, an attentive ear to employees' concerns and suggestions—that yield the greatest dividends. When workers feel respected and valued, their performance and loyalty soar, and institutional outcomes improve markedly. Alarmingly high staff turnover in many organizations signals a clear warning: departures are seldom driven by salary alone but more often by poor treatment and lack of appreciation. Savvy leaders understand that investing in people produces long-term dividends and that fostering a respectful, healthy work environment matters more than recreational perks or free catered lunches. Loyalty cannot be demanded; it must be earned. Institutions seeking dedicated personnel must first demonstrate their own dedication—by investing in professional development, providing clear career pathways, attending to employees' personal circumstances, and above all safeguarding human dignity. We cannot isolate the imperative to value talent from the broader economic context of wealth distribution, nor divorce it from questions of cultural and linguistic identity. Human capital embodies not only technical expertise but also a rich heritage of language and culture. Language is far more than a tool for communication; it is the vessel of identity, the repository of knowledge, and the catalyst for creativity. Embracing a 'governance by listening' approach—as championed in the World Economic Forum's governance principles—serves as a model of good stewardship grounded in open dialogue and transparency. Organizations that solicit and integrate employees' input are best positioned to discover and nurture their internal talents. Ultimately, we need a new paradigm that places people at the very core of institutional life—not as mere resources to be exploited or costs to be controlled, but as true partners in the pursuit of excellence. The greatest challenge confronting both public and private entities is to shift from viewing human resources as budgetary line items to recognizing them as strategic investments requiring cultivation and empowerment. This transformation is not a matter of semantics but a profound reorientation of philosophy and practice. It demands reshaping mental, cultural, and organizational architectures. Placing the right person in the right role is more than an administrative slogan; it is a comprehensive ethos that centers human dignity in the development process. 'One team, one mission' must evolve from slogan to lived reality. A developmental vision that regards human capital as its foundational pillar will only be realized through the confluence of several factors: strong political will translating rhetoric into action; deep administrative reforms ensuring transparency and equal opportunity; an education and training system aligning talent with market needs; and a societal culture that values knowledge, work, and creativity. The equation is simple in principle, yet complex in execution: we can continue treating people as mere line items in our spreadsheets—or elevate our perspective to recognize them as true values worthy of investment and respect. Between these two paths lie the destinies of our institutions and the future of our collective development. Competence in its rightful place is not merely an administrative precept but a sweeping civilizational vision that restores the human being to a position of honor at the heart of production. This applies for both business organizations as our political system. In his 2023 Throne Day speech, King Mohammed VI called for strengthening investment in education and training as a tool for empowering youth and preparing them to face contemporary challenges. He emphasized that 'achieving comprehensive and sustainable development depends on advancing the human element and providing favorable conditions for unleashing energies and creativity.' In conclusion of this multifaceted reading of the 'competence in its rightful place' issue, we find that the real challenge facing Moroccan institutions today, whether governmental or private, is transitioning from viewing human resources as a cost to be controlled to seeing them as a strategic investment to be developed and enhanced. This shift in vision is not merely a change in terminology, but a profound transformation in philosophy and practice requiring a reshaping of mental, cultural, and organizational structures. Placing the right person in the right position is not just an administrative slogan, but an integrated philosophy putting humans at the heart of the development process. Morocco's new development model, which places human capital as a fundamental pillar, will only be achieved through the convergence of several factors: strong political will translating discourse into practice, profound administrative reform ensuring transparency and equal opportunities, an educational and training system qualifying competencies and linking them to labor market needs, and a societal culture valuing knowledge, work, and creativity. The lingering question, then, is: How do we move from diagnosing reality to changing it? How do we bridge the gap between vision and implementation? And how do we transform development discourse that places humans at its core into public policies and institutional practices translating this direction? Perhaps the answer lies in building a strategic alliance between various actors: the state, private sector, and civil society, around a shared vision of making the valuation of national competencies a comprehensive societal project, contributing to promoting values of efficiency and merit, elevating the education system toward enhancing creativity, and developing an administrative culture to promote flexibility and effectiveness. Let us pave the way for a bright future for our youth. Tags: human rightsMoroccan government employees

Morocco Committed to Making 2030 World Cup Model for Social Inclusion, Environmental Sustainability
Morocco Committed to Making 2030 World Cup Model for Social Inclusion, Environmental Sustainability

Maroc

time19-06-2025

  • Sport
  • Maroc

Morocco Committed to Making 2030 World Cup Model for Social Inclusion, Environmental Sustainability

Morocco is firmly committed to making the 2030 FIFA World Cup a model of environmental sustainability and social inclusion, said the Minister Delegate in charge of the Budget and President of the Royal Moroccan Football Federation (FRMF), Fouzi Lekjaa, on Wednesday. The organization of this major sporting event aligns with HM the King's enlightened vision, placing sustainability at the heart of national public policy, Lekjaa stressed, who also serves as Chairman of the 2030 World Cup Committee. As part of embedding the organization of this event within a broader dynamic of ecological transition, Lekjaa stated that "this global celebration carries top-tier ecological responsibilities, with an ideal opportunity to accelerate our sustainable and inclusive development." During a conference held at Mohammed VI Polytechnic University (UM6P), Lekjaa emphasized that Morocco aims to make this tournament a lever for urban, economic, and social transformation, in line with the strategic guidelines of the New Development Model. "Our ambition is clear: to make Morocco a key player in global football and an African model for sustainable sports development, balancing excellence with respect for the planet." For her part, Ilaria Carnevali, Resident Representative of United Nations Development Programme (UNDP) in Morocco, welcomed the initiative to promote sustainability through sport, which aims to align climate ambitions with a broader sporting project. "Morocco demonstrates an exemplary vision by aligning its climate commitments with this global event," she told the press. She indicated that the 2030 World Cup can serve as a global model for integrating environmental goals while delivering lasting benefits to local communities and inspiring future generations. During the event, emphasis was placed on the historic opportunity the 2030 World Cup represents to accelerate Morocco's structural transformations in support of its climate commitments, territorial development, and international influence. MAP: 18 June 2025

'Le Club des Dirigeants' to Host 3rd RSE NOW Congress in Tangier on June 26-27
'Le Club des Dirigeants' to Host 3rd RSE NOW Congress in Tangier on June 26-27

Maroc

time11-06-2025

  • Business
  • Maroc

'Le Club des Dirigeants' to Host 3rd RSE NOW Congress in Tangier on June 26-27

Le Club des Dirigeants - Maroc is organizing the 3rd edition of RSE NOW Congress in Tangier on June 26-27, under the theme "Performance, innovation, responsibility: making the sustainable choice". The event has become a key forum for advancing corporate social responsibility (CSR), sustainable competitiveness and impact-driven innovation, says a press release from the organizers. Held in collaboration with a wide range of public and private partners, the RSE NOW Conference aligns with the core priorities of Morocco's New Development Model, the 2030 Climate Plan and Sustainable Development Goals (SDGs). It will gather economic leaders, national and international experts, public authorities and major CSR players for two days of dialogue, collaboration and shared commitment to sustainable development. Designed as a hub for exchange and co-creation, the congress aims to generate sustainable solutions tailored to today's pressing challenges, including the climate emergency, social inclusion, energy sovereignty and responsible competitiveness, the same source notes. This edition's program will focus on six major thematic plenaries on the themes of 'Responsible governance: redefining leadership to ensure strategic alignment with social and environmental impact', 'Decarbonization & energy transition: reconciling industrial performance with climate imperatives', 'Circular economy: reshaping production and consumption systems', 'Inclusion & human capital: advancing diversity, well-being and social dialogue', 'Impact-driven finance: channeling investments toward meaningful and measurable outcomes' and 'Sustainable competitiveness: embedding ESG standards at the heart of value creation and business models'. Each session will showcase practical examples, cutting-edge tools and inspiring success stories illustrating the concrete implementation of responsible practices. To further enhance the discussions, several key moments will highlight emerging initiatives, including the 4th edition of the Tech Talents competition, celebrating Moroccan startups with high social and environmental impact; the RSE Committed Company Trophy, which will honor standout efforts in sustainable transformation; as well as testimonials and live demonstrations offering real-world insights from businesses, associations and local governments already engaged in responsible action. Alongside the conference program, an exhibition area will bring together companies, start-ups and institutions to showcase their latest technological, ecological and social innovations. The RSE Village will will serve as a dynamic space for networking, collaboration, and strategic partnerships between actors from complementary sectors. The exhibition area will also spotlight territorial innovation, featuring regional and national pilot projects that embody practical solutions for sustainable development, inclusive growth, and responsible infrastructure. With this third edition, Le Club des Dirigeants - Maroc reaffirms its role as a catalyst for responsible transitions. Through RSE NOW, the Club expresses its ambition to promote a regenerative, inclusive and resilient economy, driven by collective intelligence and strengthened by multi-stakeholder partnerships. This event is part of Le Club des Dirigeants' broader vision to make this congress a flagship annual gathering dedicated to building a more sustainable, innovative, and self-reliant Morocco across economic, social, and environmental dimensions, the Club details, calling on decision-makers, business leaders, institutions, local communities, entrepreneurs, young innovators, and civil society stakeholders to join this collective movement in favor of responsible and sustainable solutions that will shape the future. Le Club Des Dirigeants is a non-profit association and a business network that supports a vibrant community of leaders. By promoting Made in Morocco, it maintains a strong presence across regional, national, and international levels, with representation from a wide range of industries. Its vision is to be a leading hub for business, influence, and value creation—grounded in principles of commitment, equity, and solidarity. Guided by its mission to serve the entrepreneurial ecosystem, the Club operates through its three core pillars: connecting leaders, creating opportunities, and building sustainable development. This mission comes to life through high-impact initiatives such as weekly business circles, monthly networking events, and major annual congresses focused on key strategic themes.

Morocco Launches Updated Green Strategy to Achieve Sustainable Development by 2035
Morocco Launches Updated Green Strategy to Achieve Sustainable Development by 2035

Morocco World

time03-06-2025

  • Business
  • Morocco World

Morocco Launches Updated Green Strategy to Achieve Sustainable Development by 2035

Rabat – Morocco has announced an updated national strategy for sustainable development, aimed at creating a fair and inclusive green transformation by the year 2035. Minister of Energy Transition and Sustainable Development Leila Benali presented the revised strategy to the House of Representatives' Committee on Infrastructure, Energy, Minerals, Environment, and Sustainable Development on Tuesday. Benali explained that the updated strategy builds on the achievements of the first version launched in 2017, which helped improve institutional coordination, develop clear sectoral plans, and launch a digital platform for monitoring progress. However, she noted that some challenges remain, such as the lack of local monitoring systems and the need for more measurable indicators. The new strategy takes a flexible and inclusive approach that focuses on six key transformation areas. These include protecting and valuing natural resources, fair access to basic services, transitioning to a low-carbon green economy, ensuring energy, water, and food security, promoting territorial justice, and preserving Morocco's cultural heritage. Minister of Energy Transition and Sustainable Development Leila Benali These areas will be supported by five tools, including developing human capital, accelerating digital transformation, promoting innovation, improving legal and tax systems, and strengthening sustainable financing. The strategy was developed through a wide national consultation process. It included regional meetings across Morocco, sectoral and community discussions, and an online platform to gather input from citizens and Moroccans living abroad. Benali said the strategy reflects the vision of King Mohammed VI, the New Development Model, the government program, and the United Nations Sustainable Development Goals. A multi-level governance system will be used to implement the strategy. This includes a national committee led by the head of government, as well as sectoral and regional committees. A three-year budget planning system aligned with sustainable development goals will also be introduced, along with a monitoring and evaluation system to be updated every two years. Tags: Environment in Moroccogreen strategysustainable development

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