Lincolnshire's tourism boost despite ongoing challenges
It was the first time Greater Lincolnshire's visitor economy had exceeded £3bn, the council said, despite challenges with fluctuating visitor numbers and rising costs.Ms Toyne said: "We're really pleased to see growth because it's been really a challenging season for the visitor economy in 2024."There were lots of challenges really from the cost of living rising, through to just things as simple as the weather."She said it was still a challenging time for businesses and the number of events held in the county last year had brought people in.Ms Toyne said there was a focus on film and television tourism with fans coming to see locations, for example the Netflix horror Frankenstein, which was filmed at Burghley House, near Stamford.The council said nearly 30% of travellers now said television shows and movies influenced their travel plans. Councillor Liam Kelly, executive councillor for growth at Lincolnshire County Council, said: "Rising costs weren't helped by poor weather last year, so it is a real testament to their hard-work, resilience and for Lincolnshire's pull as a great holiday destination."
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