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Boston Globe
19 minutes ago
- Boston Globe
Welcome to M(art)ket Basket
Beth Wolfensberger Singer is a Boston-based artist. You can see more of her work at
Business Upturn
20 minutes ago
- Business Upturn
Decoding the Rowan Williams MiM Marketing Model
Rowan Williams, founder and Managing Director of MiM, has built a UK-based marketing agency with a structure that is surprisingly relevant for U.S. audiences. While MiM operates primarily out of the UK, its underlying business model contains transferable elements that could resonate with small businesses, startups, and even marketing students across the United States. From its service offerings to its scalability mechanisms, MiM's approach blends performance-driven strategies with human-centric client management. Here, we unpack how Rowan's business model works—and why it matters for U.S. consumers and entrepreneurs. How Rowan Williams's MiM Agency Builds Client Trust in the U.S. Context MiM places an unusual amount of emphasis on personalized onboarding sessions, where client goals are documented in granular detail. For U.S. businesses, this mirrors the high-touch consultancy style often preferred by mid-sized companies in sectors like hospitality, fitness, and retail. The agency translates abstract marketing goals into measurable KPIs, which is essential in the U.S. market where ROI accountability is non-negotiable. Transparent Performance Reporting for Accountability Instead of generic monthly summaries, MiM delivers campaign performance dashboards that clients can access 24/7. In the U.S., where marketing contracts are often contingent on visible results, this kind of transparency could significantly reduce client churn. Revenue Streams of the MiM Marketing Model for U.S. Small Businesses A large portion of MiM's revenue comes from ongoing retainer agreements rather than one-off projects. For U.S. small businesses, this model offers predictability—both for budgeting and strategic planning. Retainers also foster long-term partnerships, something U.S. agencies sometimes struggle to maintain due to a focus on quick wins. Project-Based High-Impact Campaigns For clients unwilling to commit to long-term retainers, MiM offers high-impact, short-term campaigns. U.S. seasonal businesses—like tourism outfits in Florida or ski resorts in Colorado—could benefit from this flexibility without sacrificing strategic depth. Digital Education and Templates Rowan's parallel presence on platforms like Udemy allows MiM to monetize knowledge in a scalable, passive-income format. These courses can be adapted for U.S. entrepreneurs seeking affordable, self-paced learning in digital marketing. How the MiM Agency Differentiates in Competitive U.S. Marketing Landscapes Blending Data Science With Creative Storytelling MiM's internal team structure pairs data analysts with creative copywriters from the outset of a campaign. This is particularly appealing in the U.S., where audiences respond to both emotional hooks and quantifiable results. Industry-Specific Campaign Blueprints Instead of reinventing the wheel, MiM creates reusable marketing templates tailored for industries like e-commerce, B2B services, and health/wellness. U.S. clients could plug these templates into their existing workflows with minimal localization. Scaling the MiM Business Model for U.S. Market Entry Leveraging Remote-First Operations Because MiM's model is not tied to a physical office, expansion into the U.S. wouldn't require heavy real estate investment. This lowers entry barriers and allows for agile market testing. Partnering With U.S.-Based Freelance Talent By integrating American designers, ad specialists, and content writers into campaigns, MiM could localize messaging without diluting its core methodologies. Consumer Impact of Rowan Williams's MiM Marketing Model in the U.S. Empowering Small Businesses With Enterprise-Grade Tools MiM uses advanced analytics platforms that are typically cost-prohibitive for smaller companies. Through packaged service tiers, U.S. small businesses could access these tools without the typical six-figure software investment. Reducing Marketing Burnout for Entrepreneurs By providing strategy, execution, and reporting under one roof, MiM reduces the need for U.S. entrepreneurs to juggle multiple vendors—freeing up time for core business operations. How Rowan Williams's Educational Background Shapes the MiM Model for U.S. Application Bridging Theory and Practice Through Digital Learning Rowan's experience creating online courses means his agency workflows are designed for teachability. U.S. marketing students could benefit from MiM's case studies as part of digital marketing curricula. Cultivating Cultural Adaptability His work in diverse global markets has informed a model that can adapt to regional U.S. sensibilities—whether tailoring a campaign for the tech-savvy Pacific Northwest or the tradition-driven South. The Untapped Potential: MiM as a Culturally Adaptive Marketing Template for U.S. SMEs Here's an angle few have considered: Rowan Williams's MiM model could serve as a pre-built, culturally adaptive marketing template for U.S. regional SMEs. By combining his global agency experience with digital education expertise, Rowan is positioned to offer sector-specific, plug-and-play strategies that require minimal U.S. localization. From a Chicago-based family bakery to a Los Angeles tech startup, these templates could be rolled out with tailored creative assets and data-backed campaign structures—giving smaller U.S. businesses access to marketing sophistication typically reserved for national brands. In summary: Rowan Williams's MiM marketing model is not just a UK success story. Its blend of transparent client relationships, scalable operations, and adaptable campaign structures could reshape how U.S. businesses approach marketing. For American entrepreneurs, students, and small business owners, this model offers both inspiration and a potential blueprint for sustained growth. This article is intended for informational and editorial purposes only. It does not constitute endorsement or promotion of any individual, company, or entity mentioned. Business Upturn makes no representations or warranties regarding the accuracy, completeness, or reliability of the information provided.
Yahoo
36 minutes ago
- Yahoo
Hiltzik: These nonfiction writers looked for the future of L.A. Did they find it?
The Los Angeles we know has long been an irresistible subject for novelists and moviemakers — so much so that they've often tortured reality to make it conform to their imagination. Robert Towne mined the history of the Los Angeles Aqueduct in his screenplay for "Chinatown" but moved the story ahead up by some two decades, from 1913 to the 1930s, to give his scenario its noir sensibility. Ridley Scott and his filmmaking team depicted a future Los Angeles beset with darkness and a never-ending downpour of rain for "Blade Runner" — never mind that its source material, Philip K. Dick's novel "Do Androids Dream of Electric Sheep," was set in San Francisco, that provincial burg some 400 miles to the north. But the task of depicting a future Los Angeles hasn't been monopolized by fiction writers. Nonfiction writers have joined them in their obsession. They include the late environmentalist Marc Reisner, author of the indispensable "Cadillac Desert," the public policy expert Steven P. Erie of UC San Diego, historians such as Kevin Starr and Carey McWilliams, and polemicists such as Mike Davis. Even most of those whose subject is or has been the L.A. of their own time have taken pains to look ahead. How well have they outlined the future of Los Angeles and Southern California? Let's see. The tone of nonfiction conjectures about the future of Los Angeles generally fall into two categories, elegiac or apocalyptic — and sometimes both: "utopia or dystopia," in the words of Davis. Read more: The 3 essential Mike Davis books that explain L.A. Davis was the avatar of the latter approach. The first of his books about Los Angeles, "City of Quartz" (1990), mostly looked back at the history of the city's development. It was his follow-up, "Ecology of Fear" (1998), that really attempted to sketch out a future for the city, based on his vision of "the great unbroken plains of aging bungalows, stucco apartments, and ranch-style homes — as it erodes socially and physically into the twenty-first century." Davis drew a line from what he saw as "the current obsession with personal safety and social insulation ... in the face of intractable urban poverty and homelessness, and despite one of the greatest expansions in American business history" in the mid-1990s to explain "why fear eats the soul of Los Angeles." He wasn't far wrong. A few years later, I visited the maker of underground nuclear shelters fashioned from corrugated steel at his shop and showroom on the 5 Freeway in Montebello, where he was doing great business for models that started at $78,000 each; "Yes, paranoia does sell" was how I headlined my column. It still does: Guard dogs, surveillance cameras and sentry-protected neighborhood tracts have proliferated all around the Southland. Davis foresaw the continued development of "tourist bubbles" — theme park-like "historical district, entertainment precincts, malls ... partitioned off from the rest of the city" — think developer Rick Caruso's shopping center the Grove, opened in the Fairfax District in 2002, which presents blank or billboarded walls to the outside world, enclosing a Disneyesque landscape of shops and restaurants inconspicuously monitored by security services. ::: As opinion pollsters know, when you ask people what the future will look like, they invariably paint a picture that looks just like the present, only more so: If there's a crime wave when they're being polled, they foretell a world beleaguered by armed gangs; if there's a recession, they expect a world of unrelieved poverty; if it's a period of technological advancement, they foresee a world of flying cars. Writers projecting a future of L.A. tended to fall into the same pattern. The Slovenian transplant Louis Adamic, who had emigrated to the United States in 1913 and settled in the port community of San Pedro, scrutinized Southern California with pitiless objectivity in a 1930 essay titled "Los Angeles! There she blows!" Read more: Reading L.A.: Louis Adamic and Morrow Mayo Adamic mentioned the conviction among Angelenos that their city "will ultimately — perhaps within the next three or four decades — be the biggest city in the world." And he acknowledged that "the place has many great advantages, among the foremost, of course, being Climate, and but a single drawback, which, however, is an extremely serious one — that of water shortage." Nevertheless, noting that the city's population had doubled over the previous 10 years to nearly 2 million, he confidently predicted that it would number 3 million by 1935. It didn't reach that mark until the 1980s, and it's not the first time, nor the last, that a prediction of the city's future overshot the target. His concern about water, of course, was spot-on. Another writer who extrapolated from what he saw of the Los Angeles of his time was Morrow Mayo, whose 1933 book "Los Angeles" is quoted elsewhere in The Times' Future of L.A. package. Mayo expressed the opinion that even if "the territory known as the 'City of Los Angeles'" grew from its then-population of 1.2 million to 4 million or more, he doubted that "it will ever be permanently the great vibrant, vital, nerve-center of the Pacific coast." The reason, Mayo wrote, was its climate — "meant for slow-pulsing life; a climate where man, when he gets adjusted to the environment, takes his siesta in the middle of the day. Go-getterism in this climate does violence to every law of nature." What kept Los Angeles even marginally vibrant was the steady influx of vigorous immigrants from the East and Midwest. After a few generations under the sun, Mayo concluded, "it will settle back to normalcy, and become in tune with nature, for man has never yet failed to adjust himself to the climate in which he lives." Thus did Mayo pioneer the stereotype of the laid-back Angeleno with barely a care in the world. On the other hand, Mayo quoted a fellow prognosticator as finding in the city's industrial districts "that same peculiarly contented type of workman, the same love of little homes 'across the street from the factory,' the diligence and care for the flowers in the front yard, or the fruit trees and vegetables in the rear, a total lack of the Bohemian spirit, the love of a comfortable, humble existence," that could be seen in Philadelphia. As a picture of Los Angeles, Mayo wrote, "I suspect that it is prophetic. 'Los Angeles — the Philadelphia of the West.'" Read more: Contemplating the 'Cadillac Subdivision' Such miscalculations point to another pitfall facing those who would dare to predict the future of Los Angeles: Change has come so rapidly that any prediction can be confounded within the lifetime of its author. Thus Carey McWilliams, that indefatigable chronicler of the California pageant, wrote in his book "Southern California Country: An Island on the Land" that the aircraft industry was "likely to remain in the region and even to expand production." McWillliams wrote those words in 1946; by 1980, when he died, the industry had crashed in Southern California, entering a long period of retrenchment that ended with Boeing's closing of the region's last commercial aircraft manufacturing plant in 2005. The Long Beach plant's 300 workers were transferred to Boeing's military aircraft assembly line, but that was shut down in 2015, ending an era, as The Times observed, in which the region was. "once synonymous with the manufacture of aircraft." The trajectory of the Los Angeles ecology, and by extension that of Southern California and the entire state of California, was the subject of Reisner's 1986 book, "Cadillac Desert." He viewed the water politics of the region, quite properly, through the prism of winner-take-all economics. Water was wasted by farmers and urban residents because it was almost free. That was already beginning to change in his time, he observed, but the process would need years, even decades, to play out — if it ever could. "The West's real crisis is one of inertia, of will, and of myth," he wrote in the closing pages of "Cadillac Desert." Reisner looked ahead, hopefully, to a West that "might import a lot more meat and dairy products from states where they are raised on rain, rather than dream of importing those states' rain .... A region where people begin to recognize that water left in rivers can be worth a lot more — in revenues, in jobs — than water taken out of the rivers." "At some point, perhaps within my lifetime, the American West will go back to the future than forward to the past." Regrettably, Reisner, who died in 2000, didn't live to see that happen. Whether his hope will ever be fulfilled remains an open question. Perhaps the most penetrating look at the future of Los Angeles and its state came from Peter Schrag, a former editorial page editor at the Sacramento Bee. In his 1998 book "Paradise Lost," Schrag sought not simply to foretell the region's future, but to explicate how its future foretold what was in store for the country as a whole. (Its subtitle was "California's Experience, America's Future.") When he wrote the book, California was in one of its boom phases. It was again "the driving engine of national economic growth and likely to remain in that position until well into the next century .... Because of foundations laid forty years go ... it is at the forefront of the world's leading-edge technologies and of its creative energy." (He was right about that, at least up to this moment.) But Schrag also pointed to the state's "increasingly dysfunctional governmental and fiscal public institutions, the depleted state of its public infrastructure, services, and amenities, the growing gaps between its affluent and its poorer residents, and its pinched social ethos," which "hang like dark clouds in the sunny skies." California had exported to other states the facile low-tax policies of Howard Jarvis and Ronald Reagan's view of government as "the problem, not the solution." In addition, Schrag saw that the emergence of social media "may insure against the power of Big Brother to dominate communications, but they also amplify the power of shared ignorance .... What used to be limited to gossip over the back fence is now spread in milliseconds." And he foresaw how the changing demographics of California would be replicated nationwide: "The new kids now crowding into the schools and universities of California — black, brown, Asian — will constitute the majority of the state's workforce, and a good part of the nation's, in the next decade, and forever after," he wrote. Schrag had his finger on an essential truth about Los Angeles and California that remains true to this day: They're the subject of unending curiosity for readers of history and current affairs no less than for consumers of novels and movies. That has been true since the vision of a land of gold — El Dorado — drew the Spanish conquistadors to these shores. The world wishes to know what L.A. and California are, and where they are headed. Kevin Starr, writing in 1995, understood how that impulse would play out in the decades to come. "The United States is testing its future through California," he said in an essay for the website of the California State Library, which he served as state librarian from 1994 to 2004. Establishing California as a "bellwether state," he wrote: "The American people are asking a series of questions which now become the California challenge .... Can the American people turn to positive effect the cultural diversity of a nation in the process of being transformed? ... Can the American people maintain their standards of living and education?" Starr's answer to the questions he posed was a resounding yes! "In recent times," he wrote, the American people have turned to California and asked it to create a technology revolution, and California responded .... The American people have turned to California for new models of lifestyle, new ways of enjoying and celebrating the gift of life, and California responded with an outpouring of architecture, landscaping, entertainment, sport and recreation." The confidence that Starr projected 20 years ago may have faded, and may fade further in the future in Los Angeles and up and down the state. But one thing that probably will remain true is that the region's path into the future will inspire writers to keep peering into their crystal balls, cloudy as they are. Sign up for Essential California for news, features and recommendations from the L.A. Times and beyond in your inbox six days a week. This story originally appeared in Los Angeles Times. Solve the daily Crossword
