Arena appoints former Olympic swimmer Mark Pinger as CBO
As CBO, Pinger will join the company's executive leadership team. He will be based at the global headquarters in Tolentino. Pinger will be responsible for product development, licensing, and brand and sports marketing. He will work closely with teams across all markets. This collaboration aims to further strengthen Arena's presence in competitive swimming, fitness swimming and beachwear.
Arena CEO Peter Graschi explained the personnel decision. "Mark's development from Olympic swimmer to chief brand officer demonstrates his great passion for swimming and his close relationship with Arena, the brand that accompanied him during his time on the German national team," he said in a statement. "I am very pleased that Mark will lead our global product and brand organisation." This article was translated to English using an AI tool.
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