Madinet Masr launches its latest Development 'Talala' in New Heliopolis, with total investments of EGP90 bln
Cairo – Madinet Masr (EGX code: MASR.CA), one of Egypt's leading urban community developers, has announced the launch of its latest project 'Talala' in the heart of New Heliopolis City, with a total investment of EGP 90 billion. The launch of the project comes as part of the company's ambitious expansion strategy to meet its customers' evolving needs and enhance the living standards by offering luxurious, high-quality living experience. The project is expected to achieve estimated sales value of EGP 202 billion, reflecting Madinet Masr's commitment to its pivotal role in supporting and developing the Egyptian economy through the development of sustainable, integrated communities with added value.
Talala project is strategically located in the heart of New Heliopolis City, extending over two land plots covering a combined area of 491.41 feddans (2,064,065.16 sqm). The development is divided into two phases: phase One occupies 246.31 feddans and phase Two covers 245.12 feddans.
Talala project is designed to introduce a new concept of integrated living, offering a high-end environment that ensures the highest levels of comfort and luxury for its residents. The first phase of the project consists of 4,174 fully finished units, including standalone villas with areas ranging from 180 square meters to 287 square meters, townhouses of 175 square meters, double-loaded townhouses of approximately 170 square meters, in addition to S-Villa units ranging from 215 to 245 square meters, and residential apartments ranging from 35 to 170 square meters. The delivery of the units is expected within 4.5 years.
Commenting on the new launch, Eng. Abdallah Sallam, President and CEO of Madinet Masr, stated: 'The launch of 'Talala' project reflects our firm vision in building and developing sustainable urban communities, in addition to providing real estate products according to the latest global standards that meet the diverse needs and aspirations of our customers. For over 66 years of legacy, we remained committed to delivering integrated living experiences that blend quality, luxury, and sustainability. 'Talala' is a new step in our journey towards creating a positive and sustainable impact, contributing to strengthening our position in the Egyptian real estate development sector and reaffirming our ambitious plan based on innovation, calculated expansion, and continued development of the Egyptian real estate market.'
Talala project also includes a wide range of integrated facilities and services that meet all needs, including administrative offices and retail stores for daily needs, as well as a Club House that sports and social activities to strengthen community bonds and provide a variety of recreational activities. To enhance the educational aspect, the project includes a university that provides high-quality educational opportunities.
About Madinet Masr
Madinet Masr is one of Egypt's leading urban development companies, with a legacy that dates back to 1959. With a commitment to sustainable growth, innovation, and community enrichment, Madinet Masr has played a pivotal role in shaping the urban landscape of Cairo and beyond.
The company is renowned for developing landmark residential, commercial, and mixed-use projects that integrate quality living with forward-thinking design. Flagship developments such as Taj City and Sarai reflect Madinet Masr's vision of building inclusive, future-ready communities that prioritize livability, accessibility, and long-term value.
Madinet Masr boasts a robust landbank of 12.8 million square meters, enabling long-term development plans and a strong pipeline of future projects. This strategic asset base underscores the company's capacity to sustain growth and respond to evolving market demands.
Guided by its purpose — to drive growth in Egypt by developing sustainable communities — Madinet Masr is actively expanding its footprint across the country. The company leverages its deep market expertise, strategic partnerships, and customer-centric approach to deliver projects that enhance quality of life and foster long-term economic and social prosperity.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Zawya
5 hours ago
- Zawya
China's Trinasolar unit delivers 300MWh BESS in Egypt ahead of schedule
Trina Storage, a subsidiary of China-based solar photovoltaics manufacturer Trinasolar, has delivered a 300MWh Battery Energy Storage System (BESS) in Egypt ahead of its scheduled commercial operation date. The BESS facility, owned by Dubai-headquartered AMEA Power, is an extension of the company's operational 500 megawatt (MW) solar PV plant in Aswan governorate, Egypt, which was commissioned in December 2024. The 300MWh BESS is Egypt's first utility-scale solar and storage integrated facility, designed to enhance grid stability and support the country's clean energy transition. Trina Storage supplied its advanced Elementa 2 platform, covering the full scope from in-house LFP battery cells and DC compartments to the AC side, enabling connection to the national grid. 'Faced with the extremely high temperatures and complex power grid environment in the Middle East and North Africa, we completed the 300MWh energy storage project from equipment installation to grid connection and delivery in just 60 days,' said Vincent Wu, Global Sales Vice President and MEA MU Head at Trinasolar. AMEA Power was awarded the BESS project in September 2024. (Writing by P Deol; Editing by Anoop Menon) (
Zawya
6 hours ago
- Zawya
Code Cracked: EGX's listed banks distressed-like valuations explained
Egyptian banks unanimously trade at Trailing Twelve Months (TTM) earnings multiples below 5x despite boasting solid return on average equity above 35% over the cycle and above 45% in 2024. At present, three out of eleven listed banks are members of the benchmark EGX30 index and their combined free float-adjusted MCAP weights in the EGX30 index is almost 30.0%. In descending order in terms of index weights, the three banks are 1) Commercial International Bank (CIB) at 26.4%, 2) Abu Dhabi Islamic Bank–Egypt (ADIB) at 1.8%, and 3) Credit Agricole–Egypt (CA-Egypt) at 1.5%. Why do low earnings multiples of Egyptian banks seem like a conundrum? First, it is not due to an indiscriminate macro risk – if that were the case, all sectors would have been trading at distressed valuation multiples. Yet, when we depict the TTM earnings multiples of the 50 most-actively traded companies, it is obvious that all commercial banks trade at the lower end of the spectrum in what seems as a 'sector-discount'. Second, if banks generate ROAE in excess of 35-45% and the long-term cost of equity (COE) is close to 20.0%, then banks should be trading at forward earnings multiples above 5x by virtue of the intrinsic earnings multiples model. Yet, Egyptian banks trade at trailing and forward earnings multiples way below the 5x, which is the multiple of a no-growth company in Egypt. So why are are the valuations of Egyptian banks penalised?
Zawya
8 hours ago
- Zawya
Strategic Alliances Propelling Egypt's Gold Sector Growth Ahead of African Mining Week (AMW) 2025
Egypt is advancing partnerships with global investors to expand its estimated 7.3 million tons of gold reserves and production capacity. These partnerships fall under the country's Vision 2030 strategy to increase the mining sector's contribution to GDP from the current 1% to 5%. Amidst a target to increase gold production to 800,000 ounces by 2030, the upcoming African Mining Week (AMW) – Africa's premier gathering for mining stakeholders – will connect global stakeholders with burgeoning prospects within Egypt's gold sector. Sukari Mine Expansion In April 2025, the Egyptian Mineral Resources Authority signed an agreement with mining firm AngloGold Ashanti to expand gold production at the Sukari Mine. The mine produced 40,000 ounces in 2024, generating $61 million in revenue. The deal also allows further exploration of gold ore and associated minerals in the Eastern Desert and marks a strategic shift after AngloGold acquired the mine from Centamin in 2024. Shalateen Gold&Silver Industrial Complex Another major development advancing the growth of Egypt's gold industry is the construction of the Shalateen Gold&Silver Industrial Complex. Developed by the Shalateen Mineral Resources' Company – a joint venture of the Egyptian government and international investors - the £700 million open-pit mine comprises two phases. The first phase is set to launch in 2025 and the second phase by May 2026. The project targets to exploit 15 million tons of gold reserves and will feature integrated processing facilities and 168 supporting industrial operations. Gold Exploration Partnerships Meanwhile, Egypt is expanding its exploration initiatives through a series of strategic partnerships. In July this year UK-based Nubia Mines Company announced it would soon publish plans for gold production following promising exploration outcomes in the Um Rus Block and Aswan Concession areas. Egypt also signed a cooperation agreement with Centamin to fast-track exploration of new sites using modern environmental and technical standards in the same month. The agreement also paves the way for cooperation on upskilling of local talent. With Canadian firm Aton Resources, Egypt is advancing its gold development efforts in the Abu Marawat concession while continuing exploration to uncover further reserves. Amidst these developments and growth in Egypt's gold industry, AMW will connect Egyptian mining policymakers and stakeholders with global investors for partnership formations and deal signings. Distributed by APO Group on behalf of Energy Capital&Power. About African Mining Week: African Mining Week serves as a premier platform for exploring the full spectrum of mining opportunities across Africa. The event is held alongside the African Energy Week: Invest in African Energies 2025 conference from October 1-3 in Cape Town. Sponsors, exhibitors and delegates can learn more by contacting sales@
