Latest news with #NewHeliopolis
Zawya
06-08-2025
- Business
- Zawya
Madinet Masr launches its latest development Talala in New Heliopolis, with total investments of EGP 90bln
Cairo – Madinet Masr (EGX code: one of Egypt's leading urban community developers, has announced the launch of its latest project 'Talala' in the heart of New Heliopolis City, with a total investment of EGP 90 billion. The launch of the project comes as part of the company's ambitious expansion strategy to meet its customers' evolving needs and enhance the living standards by offering luxurious, high-quality living experience. The project is expected to achieve estimated sales value of EGP 202 billion, reflecting Madinet Masr's commitment to its pivotal role in supporting and developing the Egyptian economy through the development of sustainable, integrated communities with added value. Talala project is strategically located in the heart of New Heliopolis City, extending over two land plots covering a combined area of 491.41 feddans (2,064,065.16 sqm). The development is divided into two phases: phase One occupies 246.31 feddans and phase Two covers 245.12 feddans. Talala project is designed to introduce a new concept of integrated living, offering a high-end environment that ensures the highest levels of comfort and luxury for its residents. The first phase of the project consists of 4,174 fully finished units, including standalone villas with areas ranging from 180 square meters to 287 square meters, townhouses of 175 square meters, double-loaded townhouses of approximately 170 square meters, in addition to S-Villa units ranging from 215 to 245 square meters, and residential apartments ranging from 35 to 170 square meters. The delivery of the units is expected within 4.5 years. Commenting on the new launch, Eng. Abdallah Sallam, President and CEO of Madinet Masr, stated: 'The launch of 'Talala' project reflects our firm vision in building and developing sustainable urban communities, in addition to providing real estate products according to the latest global standards that meet the diverse needs and aspirations of our customers. For over 66 years of legacy, we remained committed to delivering integrated living experiences that blend quality, luxury, and sustainability. 'Talala' is a new step in our journey towards creating a positive and sustainable impact, contributing to strengthening our position in the Egyptian real estate development sector and reaffirming our ambitious plan based on innovation, calculated expansion, and continued development of the Egyptian real estate market.' Talala project also includes a wide range of integrated facilities and services that meet all needs, including administrative offices and retail stores for daily needs, as well as a Club House that sports and social activities to strengthen community bonds and provide a variety of recreational activities. To enhance the educational aspect, the project includes a university that provides high-quality educational opportunities. About Madinet Masr Madinet Masr is one of Egypt's leading urban development companies, with a legacy that dates back to 1959. With a commitment to sustainable growth, innovation, and community enrichment, Madinet Masr has played a pivotal role in shaping the urban landscape of Cairo and beyond. The company is renowned for developing landmark residential, commercial, and mixed-use projects that integrate quality living with forward-thinking design. Flagship developments such as Taj City and Sarai reflect Madinet Masr's vision of building inclusive, future-ready communities that prioritize livability, accessibility, and long-term value. Madinet Masr boasts a robust landbank of 12.8 million square meters, enabling long-term development plans and a strong pipeline of future projects. This strategic asset base underscores the company's capacity to sustain growth and respond to evolving market demands. Guided by its purpose — to drive growth in Egypt by developing sustainable communities — Madinet Masr is actively expanding its footprint across the country. The company leverages its deep market expertise, strategic partnerships, and customer-centric approach to deliver projects that enhance quality of life and foster long-term economic and social prosperity. For more information, please visit:
Zawya
06-08-2025
- Business
- Zawya
Madinet Masr launches its latest Development 'Talala' in New Heliopolis, with total investments of EGP90 bln
Abdallah Sallam: 'The project reflects Madinet Masr's strategy in building integrated and sustainable urban communities according to the highest standards of quality and luxury.' Cairo – Madinet Masr (EGX code: one of Egypt's leading urban community developers, has announced the launch of its latest project 'Talala' in the heart of New Heliopolis City, with a total investment of EGP 90 billion. The launch of the project comes as part of the company's ambitious expansion strategy to meet its customers' evolving needs and enhance the living standards by offering luxurious, high-quality living experience. The project is expected to achieve estimated sales value of EGP 202 billion, reflecting Madinet Masr's commitment to its pivotal role in supporting and developing the Egyptian economy through the development of sustainable, integrated communities with added value. Talala project is strategically located in the heart of New Heliopolis City, extending over two land plots covering a combined area of 491.41 feddans (2,064,065.16 sqm). The development is divided into two phases: phase One occupies 246.31 feddans and phase Two covers 245.12 feddans. Talala project is designed to introduce a new concept of integrated living, offering a high-end environment that ensures the highest levels of comfort and luxury for its residents. The first phase of the project consists of 4,174 fully finished units, including standalone villas with areas ranging from 180 square meters to 287 square meters, townhouses of 175 square meters, double-loaded townhouses of approximately 170 square meters, in addition to S-Villa units ranging from 215 to 245 square meters, and residential apartments ranging from 35 to 170 square meters. The delivery of the units is expected within 4.5 years. Commenting on the new launch, Eng. Abdallah Sallam, President and CEO of Madinet Masr, stated: 'The launch of 'Talala' project reflects our firm vision in building and developing sustainable urban communities, in addition to providing real estate products according to the latest global standards that meet the diverse needs and aspirations of our customers. For over 66 years of legacy, we remained committed to delivering integrated living experiences that blend quality, luxury, and sustainability. 'Talala' is a new step in our journey towards creating a positive and sustainable impact, contributing to strengthening our position in the Egyptian real estate development sector and reaffirming our ambitious plan based on innovation, calculated expansion, and continued development of the Egyptian real estate market.' Talala project also includes a wide range of integrated facilities and services that meet all needs, including administrative offices and retail stores for daily needs, as well as a Club House that sports and social activities to strengthen community bonds and provide a variety of recreational activities. To enhance the educational aspect, the project includes a university that provides high-quality educational opportunities. About Madinet Masr Madinet Masr is one of Egypt's leading urban development companies, with a legacy that dates back to 1959. With a commitment to sustainable growth, innovation, and community enrichment, Madinet Masr has played a pivotal role in shaping the urban landscape of Cairo and beyond. The company is renowned for developing landmark residential, commercial, and mixed-use projects that integrate quality living with forward-thinking design. Flagship developments such as Taj City and Sarai reflect Madinet Masr's vision of building inclusive, future-ready communities that prioritize livability, accessibility, and long-term value. Madinet Masr boasts a robust landbank of 12.8 million square meters, enabling long-term development plans and a strong pipeline of future projects. This strategic asset base underscores the company's capacity to sustain growth and respond to evolving market demands. Guided by its purpose — to drive growth in Egypt by developing sustainable communities — Madinet Masr is actively expanding its footprint across the country. The company leverages its deep market expertise, strategic partnerships, and customer-centric approach to deliver projects that enhance quality of life and foster long-term economic and social prosperity.
Zawya
07-07-2025
- Business
- Zawya
Rock Developments unveils Rock Green project in New Heliopolis with $141mln investment
Rock Developments has officially announced the launch of its newest residential project, Rock Green, in New Heliopolis City, with total investments reaching EGP 7bn. The development spans 17 feddans and reflects the company's broader strategic vision to expand and diversify its real estate portfolio across Egypt. Emad Doss, CEO of Rock Developments, stated that Rock Green will feature over 466 residential units ranging in size from 116 to 236 square meters, in addition to 40 private villas. The project is set to be implemented in three distinct phases. Parthena Doss, board member at Rock Developments, revealed that the company is targeting EGP 1.5bn in sales from the first phase alone. She further noted that the company's land portfolio now exceeds 5 million square meters, encompassing more than 20,000 units spread across ten large-scale developments, with a total investment value surpassing EGP 20bn. Rock Developments also holds the distinction of being the largest developer in Sheraton Heliopolis, with over 70 residential and commercial buildings completed to date. The company operates as a joint Egyptian-Canadian venture with more than 45 years of experience in the local real estate market. Rock Developments has built a robust and diverse portfolio across Greater Cairo. Its residential projects include Rock Green and Rock White in New Heliopolis, Rock Yard in Sheraton, Rock Eden in 6th of October City, Rock Ville in Obour, and Rock Vera in New Cairo. On the commercial and administrative front, the company has developed Rock Capital 1 in the New Administrative Capital, Rock Gold Mall in New Cairo, and a number of retail and mixed-use plazas in Obour, 6th of October, and Sheraton. Looking ahead, the company is planning to launch five new projects during the second half of the year. These projects will be located in key strategic areas across East and West Cairo, as well as within the New Administrative Capital, reinforcing Rock Developments' ongoing commitment to market expansion and innovation. According to Parthena Doss, the Rock Green compound will offer semi-finished apartments and villas, with average unit sizes hovering around 150 square meters. The company is offering payment plans extending up to eight years, with delivery of the first phase expected in 2029. She emphasized that the project has been carefully designed to meet the lifestyle needs of modern residents. Rock Green will include a wide range of integrated services and amenities. These include an Olympic-standard walking and jogging track, a state-of-the-art gym, social and leisure spaces, an electric vehicle charging station, and designated parking for bicycles. The compound will also feature a luxurious entrance, tranquil areas for yoga and outdoor work, a quiet reading zone, a large central park, a dedicated children's play area, a closed dog park, and several thoughtfully designed community zones to promote interaction and well-being. As part of its 2025 expansion strategy, Rock Developments aims to achieve EGP 5 billion in contracted sales by the end of the year. This target will be driven by the launch of five new projects spanning residential, commercial, and administrative sectors in high-demand areas, as the company continues to solidify its position as a leading player in Egypt's evolving real estate market.
Zawya
01-07-2025
- Business
- Zawya
Egypt's Rock Developments launches $142mln Rock Green Project in New Heliopolis
Egyptian-Canadian real estate firm Rock Developments has launched Rock Green, a new residential project in New Heliopolis City, with total investments of 7 billion Egyptian pounds ($142 million). The 17-feddan project will be developed in three phases, comprising 466 residential units ranging from 116–236 square metres and 40 standalone villas, CEO Emad Doss told Zawya Projects. The developer expects to generate EGP 1.5 billion ($30 million) in sales from Phase 1, which is set for delivery in 2029. 'Rock Green represents a significant step in our strategy to create integrated urban communities that prioritise green space and quality of life,' Doss said. Over 85 percent of the land is dedicated to landscaped areas, including a 20,000 sqm central park, walking trails, water features, and community amenities. Board Member Parthena Doss, who leads the project's architectural design, said Rock Green integrates 'modern living with the serenity of nature,' and emphasised its car-free, privacy-focused layout with no commercial zones inside the compound. Key amenities include gym, yoga. outdoor workspace areas, EV charging stations, bike parking, and jogging tracks, kid's area and dog parks. Rock Developments currently manages a land portfolio exceeding 5 million square metres (sqm), with more than 20,000 units across 10 projects, and a total investment value of EGP 20 billion ($404 million). It is also the largest developer in Sheraton Heliopolis, with over 70 residential and commercial buildings. As part of its expansion, the developer plans to launch five new projects in East and West Cairo and the New Administrative Capital in the second half of 2025, targeting EGP 5 billion in contracted sales ($101 million). (Reporting by Eman Hamed; Editing by Anoop Menon) ( (1 US Dollar = 49.46 Egyptian pounds) Subscribe to our Projects' PULSE newsletter that brings you trustworthy news, updates and insights on project activities, developments, and partnerships across sectors in the Middle East and Africa.
Zawya
16-06-2025
- Business
- Zawya
Egypt: Rock Developments to launch new 17-feddan residential project in New Heliopolis
Egypt - Rock Developments is set to unveil its latest residential community in East Cairo, located in the heart of New Heliopolis. The official launch is expected by the end of the month. Emad Doss, Managing Director of Rock Developments, stated that the upcoming project represents a key milestone in the company's ongoing expansion strategy to deliver fully integrated residential environments. Spanning 17 feddans, the development will maintain a low building footprint—limited to just 15%—with over 85% of the land dedicated to landscaped gardens and open green spaces. According to Doss, the project will feature a diverse range of residential units and standalone villas, designed with modern aesthetics and offered in various sizes to meet the needs of today's homebuyers seeking a contemporary lifestyle. The community will also include a comprehensive suite of amenities, such as jogging and walking tracks, children's play areas, co-working spaces, reading zones, a sports area, and pet-friendly spaces. Residents will benefit from round-the-clock security and maintenance services. Doss noted that the first phase of the project will launch soon with competitive pricing, and units are expected to be delivered by 2029. Rock Developments is the real estate arm of El Batal Group for Investment. Its growing portfolio includes residential and commercial developments across Egypt and Canada under the 'Rock' brand, such as Rock White in New Heliopolis, Rock Yard in Sheraton, Rock Eden in 6th of October, Rock Capital 1 in the New Administrative Capital, and both Rock Vera and Rock Gold Mall in New Cairo.
