
I'm live-tracking the best Amazon Prime Day 2025 deals. Here's what to shop first
Amazon Prime Day 2025 is officially live—and this year, it's bigger, longer and packed with more savings than ever. Running from Tuesday, July 8 through Friday, July 11, the four-day mega sale is introducing a new offer, called, 'Today's Big Deals,' which features daily themed drops with exclusive deals just for Prime members.
Whether you're shopping for back-to-school tech, summer essentials or just love a really good deal, I'll be live-tracking all the top steals throughout the week. From Apple AirPods for the lowest price of the year (under $160 is unheard of) to trendy beauty picks under $20, I'll be keeping you updated on the most-searched products, top-rated brands, editor-approved finds and of course, reader-favorite steals in real time.
This isn't a joke. Amazon dropped the price of Apple AirPods 2 Pro to under $150 for Prime Day. The lowest price I've seen since this was Black Friday 2024 for $154.99. Solid deal.
More: Amazon dropped Apple AirPods Pro 2 to under $150, the new lowest price of 2025 🎧
Exclusive Prime Day offer: Get $50 off the Meta Quest 3S VR headset
More: We're clocking the best Apple Watch deals during Prime Day this week
Shop my Amazon wishlist: Save on editor-approved camping gear
Amazon Prime Day 2025 is live from Tuesday, July 8 through Friday, July 11, giving shoppers four full days of exclusive deals.
Yes, most Prime Day deals are exclusive to Amazon Prime members.
Not a member? You can sign up for a one-week trial for $1.99 or try Prime for Young Adults for a discounted rate if you qualify.
Join Prime for Young Adults
Top categories include Apple devices, power tools and DIY gadgets, seasonal fashion and beauty products, smart home devices and back-to-school tech like laptops, monitors and more.
Some of the most-clicked Prime Day deals so far include:
Yes! Amazon has launched 'Today's Big Deals' for this year's Prime Day, which includes daily themed drops that refresh every 24 hours, so it's worth checking back often.
Most items follow Amazon's standard return policy, but always check the product page for specific return windows and conditions.
Follow USA TODAY Shopping for live Prime Day coverage throughout the week, sign up for text alerts and follow us on Instagram for real-time updates and editor picks.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
an hour ago
- Yahoo
This could be the most consequential week for the economy in years
The state of President Donald Trump's economy is about to come into full view. A slew of crucial economic data is set for release this week, including the jobs report, inflation, consumer confidence and corporate earnings. We'll get the first glimpse at America's second-quarter gross domestic product, the broadest measure of the economy. And, most crucially, the Federal Reserve will decide whether to cut rates or hold steady one more time. As if that weren't enough, Trump's trade polices also come due: Friday is the administration's self-imposed deadline for settling tariff rates for all 200+ US trading partners. Trump's top economic advisers will be negotiating a trade framework with China in Sweden. And an appeals court will hear arguments this week about whether the bulk of Trump's tariffs are even legal, to begin with. Altogether, the data could paint a picture of an economy that is resilient — but slowing under the weight of Trump's dizzying tariff changes, reductions in government workers and spending, and an aggressive deportation of foreign-born workers. Here's a look at what to expect this week and why the data matters: Corporate earnings Some of the biggest names in tech are set to release earnings this week, including Microsoft, Meta, Amazon and Apple. That will set the tone for market sentiment. Tech stocks have fueled record market growth in recent months as investors focus on gearing up for AI expansion. So far, around 80% of S&P 500 companies reporting earnings this season have beaten estimates, according to FactSet. Overall, stocks have marched higher into record territory recently, supported by cautious optimism in trade deals and better-than-expected economic data. That has emboldened Trump to push harder on his trade deals, telling NBC News earlier this month that markets hit new highs because 'tariffs have been very well received.' Why it matters: Strong earnings could continue to boost the stock market, which is starting to look a bit expensive for some investors. That could also convince Trump that the market — which turned on him in April — has acquiesced to his plan for higher tariffs. Consumer confidence and sentiment Two separate reads on the way Americans are feeling about the economy are set to be released this week. Consumer confidence, as measured by Conference Board, sank to the lowest level since the pandemic when Trump slapped massive tariffs on major trading partners. Shoppers expressed concern about the negative impact on the economy and prices. But consumers are generally more optimistic now that trade deals are beginning to emerge. The consumer sentiment survey from the University of Michigan continues to show that shoppers are wary of inflation levels rising again, after the economy batted down historic price increases following the pandemic. Although sentiment has rallied back from near-record lows earlier this year, it remains depressed because of Trump's trade policy. Why it matters: Economists pay close attention to consumers' optimism, since their spending powers two-thirds of the economy — and when shoppers think prices are about to rise, they tend to pull back. The latest retail sales data shows that consumers are spending cautiously. Second-quarter GDP GDP is a key indicator of economic success and, arguably, a validation of Trump's policies. But this quarterly assessment has slumped in recent months, even shrinking in the first quarter of the year for the first time since 2022. Economists expect an improvement for the April-June quarter as imports rebalance after companies raced to front-load their purchases ahead of Trump's tariffs. They warn that, just as an inventory spike may have artificially hurt GDP in the first quarter, companies working through their warehoused goods in the second quarter may make the economy look better than it actually is. Why it matters: The US economy is large and resilient, and it has continued to support hundreds of thousands new jobs each month for years. But if Americans are getting cold feet, things could take a turn for the worse. Fed decision Trump has repeatedly — and publicly — berated Fed Chair Jerome Powell for not lowering the bank's interest rate (their recent détente notwithstanding), but the central bank is overwhelmingly expected to hold rates steady Wednesday at the conclusion of its two-day monetary policy meeting. In an unusual kink, two governors are expected to vote against the consensus of the board, which hasn't happened in three decades. With the job market still relatively strong, most Fed officials have said the economy can withstand higher rates for the time being. Meanwhile, they want to wait to see how Trump's policies of high tariffs and deportation of foreign workers impact inflation and the labor market. Why it matters: The bank is widely expected to start cutting its key overnight lending rate in September — a good sign for Americans hoping to borrow money, and especially for first-time homebuyers, who have been effectively locked out of the market with mortgage rates close to 7%. Inflation The Fed's favorite inflation gauge, the Personal Consumption Expenditures index, has been creeping higher — moving further away from its 2% goal in recent months. That's just one factor behind the central bank's position on rate cuts. Why it matters: Shoppers have been pulling forward purchases, including back-to-school items, to mitigate expected higher prices, but the July data will likely still bear the fingerprints of Trump's tumultuous trade policy: Items like furniture and toys are starting to reflect elevated costs as pre-tariff inventory is depleted. Trade deadline Trump's pause on the hefty and unpopular tariffs he rolled out in April expires on August 1. In the intervening period, the White House has scrambled to make deals with a slew of partners, announcing preliminary arrangements with the UK, China, Vietnam, Indonesia, the Philippines and Japan. And on Sunday, Trump announced a framework for an EU deal. As the final deadline approaches, Trump said Friday he would be sending out letters to roughly 200 countries this week unilaterally setting a range of tariff rates. 'It's basically going to say, you're going to pay 10%, you're going to pay 15%, you're going to pay maybe less, I don't know,' Trump told reporters before he left for a trip to Scotland. US markets are 'very, very fixated' on the levels that are set, and an effective tariff rate beyond 20% on major trading partners could trigger a downturn on Wall Street, one analyst told CNN. Why it matters: Trump's tariffs that are currently in effect have raised the effective US tariff rate — the average tax that US importers pay on foreign goods — from around 2% to 18%, the highest since 1934, economists at Yale's Budget Lab said in a recent report. That works out to $2,400 a year in added costs for the average American household. The US economy and markets have been able to withstand that so far. A considerably higher tariff rate could put that to the test. Trade negotiations Talks with China are ongoing, however. Treasury Secretary Scott Bessent is set to meet Monday and Tuesday with Chinese officials to iron out the details of the framework the two countries agreed upon at their London and Geneva meetings. Trump in April slapped a 145% tariff on imports from China, prompting Beijing to respond with a 125% tariff on imports from the United States. That effectively created a total embargo between the world's two largest economies before they agreed on a pause until August 12. Meanwhile, on Thursday, the US Court of Appeals will hear oral arguments about whether Trump can use his emergency powers to levy tariffs after a lower court ruled he had exceeded his authority in doing so. Why it matters: One of the Trump administration's goals is to shift China towards a more consumer-driven domestic economy, thereby reducing global oversupply of its manufactured goods. While it's unlikely that the United States will dramatically reshape Chinese President Xi Jinping's economic policy, small changes could open some of China's market to US manufacturers, while helping to increase American factory jobs. Jobs report Trump has promised a 'Made in America' revival, but the July jobs report is expected to show that average monthly employment gains have dropped to a level not seen since 2010 (excluding the pandemic-era losses). The labor force has shrunk in recent months, a potential indication of how anti-immigrant rhetoric and mass deportations are weighing on employment. In addition, the most recent report showed that the manufacturing sector lost jobs for the second-straight month — a murky development for one of Trump's benchmark economic priorities. Why it matters: America's labor market has been its strong suit for years, routinely defying expectations since the pandemic. But it's showing cracks. Americans who lose their job are now staying unemployed for longer as businesses stall on making decisions, including hiring, as the trade war continues to raise costs.
Yahoo
an hour ago
- Yahoo
Stock market today: Dow, S&P 500, Nasdaq futures climb as Trump-EU trade deal kicks off huge week in markets
US stock futures edged higher Sunday evening as investors braced for a packed week featuring earnings from Big Tech heavyweights, a Federal Reserve meeting, inflation data, and President Trump's Aug. 1 deadline to lock in key trade deals. Futures tied to the Dow Jones Industrial Average (YM=F) were up about 0.4%, while S&P 500 futures (ES=F) also gained 0.4%. Nasdaq 100 futures (NQ=F) rose 0.5%. The rally follows a strong week on Wall Street. All three major indexes posted gains Friday, with the S&P 500 closing at an all-time high for a fifth straight session. Market sentiment got a boost Sunday night after the US and European Union reached a deal to reduce tariffs to 15% on EU goods, easing tensions with one of America's largest trading partners. Trump had previously been threatening imposing 30% tariffs from Friday. Read more: The latest on Trump's tariffs Investor eyes are now turning to a jam-packed week on Wall Street. Heavyweight earnings highlight the most intense stretch of the season, with more than 150 S&P 500 companies set to report. Meta Platforms (META) and Microsoft (MSFT) lead off Wednesday, followed by Amazon (AMZN) and Apple (AAPL) on Thursday. Read more: Full earnings coverage in our live blog Beyond earnings, the Fed takes center stage. The central bank kicks off a two-day meeting Tuesday, with a decision expected Wednesday afternoon. While rates are widely expected to remain in the 4.25%-4.50% range, traders will be listening closely for any signs that policymakers are warming to a possible rate cut in September. All this is occurring alongside legal battles to open up the Fed's meetings to investor eyes, as well as Trump's general pressure on the central bank and Chair Jerome Powell. On the data front, inflation and labor will be in the spotlight. Thursday's release of the personal consumption expenditures (PCE) index, the Fed's preferred inflation gauge, is forecast to show a modest uptick in both monthly and annual readings. Also on deck: a flurry of jobs data. Investors will get a read on labor market moves through Tuesday's JOLTS report, Wednesday's ADP private payrolls, and Friday's July employment report. Sign in to access your portfolio
Yahoo
2 hours ago
- Yahoo
Stablecoins Are on the Rise. 3 Reasons Investors Should Pay Attention to This Popular Cryptocurrency.
Key Points New crypto legislation in Congress has paved the way for rapid expansion of the stablecoin industry. In addition to financial services firms, companies in industries ranging from retail to tech could launch new stablecoins. Stablecoins have the potential to disrupt existing industries and change the way investors value companies. 10 stocks we like better than Circle Internet Group › Passage of landmark new crypto legislation (the Genius Act) has led to a surge of positive sentiment about stablecoins. Some investors now think they have the potential to disrupt entire industries. Although some of this hype and buzz may be overblown, investors still need to pay attention. Here are three key ways that stablecoins could influence your investment strategy. 1. Impact on the business models of top companies Stablecoins, which are cryptocurrencies pegged 1:1 to a fiat currency such as the U.S. dollar, have the potential to affect the business models of companies that have nothing to do with crypto or blockchain. Take retail, for example. A handful of top retailers -- including Amazon and Walmart -- are now exploring stablecoins as a way of cutting down on credit card processing fees. At some point in the not-so-distant future, you might be paying for your online purchases with stablecoins, rather than credit cards. Or what about the financial services industry? Visa is a prime candidate for disruption, so it is already taking steps to prepare for the stablecoin era. And Western Union is also preparing for the day when customers use stablecoins rather than dollars to send cross-border remittances. So get ready to hear a lot about stablecoins on analyst calls and at investor conferences. After asking questions about the impact of artificial intelligence (AI), investors and analysts might start to ask about the impact of stablecoins. At the very least, investors need to understand how stablecoins might change or disrupt existing business models. 2. New stablecoin launches Also, get ready for a deluge of new stablecoin launches from some unlikely names. And it won't just be banks or financial institutions issuing them. Under the Genius Act, even nonbanks will be able to issue them. And that could really open the floodgates. Right now, Tether (CRYPTO: USDT) and USDC (CRYPTO: USDC), the stablecoin issued by Circle Internet Group (NYSE: CRCL), account for a whopping 90% of the $250 billion stablecoin industry. According to the latest Motley Fool stablecoin research, Tether and Circle are smaller than the biggest national banks, but larger than typical midsized brokerages. So, they're definitely, a force to be reckoned with. Right now, I'm partial to USDC, because it's the unofficial stablecoin of Coinbase Global (NASDAQ: COIN), which has a partnership agreement with Circle. I also am confident that it will never lose its peg to the U.S. dollar. I wouldn't have as much confidence in smaller stablecoins without such a proven track record or as many key partners. It's easy to see how this industry will become a lot more fragmented very soon, making it potentially even more confusing for the average investor. In June, Fortune reported that Apple, Airbnb, X, and Alphabet were exploring stablecoin launches. So, if you're an Apple fan, you might want to own an Apple stablecoin. The same is true if you're an Elon Musk fan -- wouldn't you want to own a cool new X stablecoin? 3. Ethereum Finally, there's the matter of which blockchain will emerge as the dominant platform for stablecoins. Presumably, investors will flock to blockchains that are seeing the most success with stablecoins. That's because stablecoins are key building blocks for everything that happens in blockchain finance. So the most popular blockchains for stablecoins should also get the highest valuations. Currently, Ethereum (CRYPTO: ETH) is getting a lot of buzz because it accounts for 49% of the stablecoin market. According to investment strategist Tom Lee of Fundstrat, stablecoins are going to create a "ChatGPT moment" for Ethereum, with the potential to really light a fire under its price. With that in mind, it's easy to see why high-profile investors such as Peter Thiel are now starting to increase their exposure to Ethereum as a way of investing in stablecoins. But Ethereum hardly has a monopoly on stablecoins. All Layer-1 blockchains, if they can support smart contracts, should also be able to support stablecoins. And that creates the opportunity for relatively unknown names to really pop. According to CoinGecko, Tron (CRYPTO: TRX) has a 34.1% share of the stablecoin market. By way of comparison, Solana (CRYPTO: SOL) only has a measly 2.2% share. If you think that stablecoins are the future, then Solana (with a $100 billion valuation), might be way overvalued compared to Tron, which has a $30 billion valuation. What's the best way to play the stablecoin trend? It's obvious that there are a number of different ways to play the stablecoin trend. The easiest way is to invest in the issuers of stablecoins, such as Circle. That gives you maximum exposure to any potential upside. You could also invest in blockchains such as Ethereum that are dominant in stablecoins, with the expectation that their values are going to soar. By the end of 2025, investing in stablecoins could get very interesting. What if a popular company like Amazon, Apple, or Alphabet decides to launch a stablecoin? It might fundamentally alter the way investors view these companies. That's why, even if you've never paid attention to stablecoins before, you should now. Very soon, they're going to become impossible to ignore. Should you invest $1,000 in Circle Internet Group right now? Before you buy stock in Circle Internet Group, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the for investors to buy now… and Circle Internet Group wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $636,774!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $1,064,942!* Now, it's worth noting Stock Advisor's total average return is 1,040% — a market-crushing outperformance compared to 182% for the S&P 500. Don't miss out on the latest top 10 list, available when you join Stock Advisor. See the 10 stocks » *Stock Advisor returns as of July 21, 2025 Dominic Basulto has positions in Amazon, Circle Internet Group, Ethereum, Solana, and USDC. The Motley Fool has positions in and recommends Airbnb, Alphabet, Amazon, Apple, Ethereum, Solana, Visa, and Walmart. The Motley Fool recommends Coinbase Global. The Motley Fool has a disclosure policy. Stablecoins Are on the Rise. 3 Reasons Investors Should Pay Attention to This Popular Cryptocurrency. was originally published by The Motley Fool