The Ounass Formula for a Successful Brand Activation
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At BoF CROSSROADS 2025 in Dubai, Imran Amed, BoF's founder and CEO, sat down with Khalid Al Tayer, CEO of luxury e-commerce platform Ounass, to unpack his strategy for success when launching a global brand in the Gulf.
Imran Amed, founder and CEO of The Business of Fashion and Khalid Al Tayer, CEO of Ounass, on stage during day two of BoF CROSSROADS 2025. (Maya Cellixa)
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23 April 2025
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