Latest news with #Ounass
Metro
21-05-2025
- Entertainment
- Metro
Victoria Beckham insists 'I'm a good mum' after family fallout with son Brooklyn
Victoria Beckham has opened up about trying to be the 'best' mum as rumours continue swirling around a possible feud involving eldest son Brooklyn. Whispers of bad blood within the Beckham camp have existed for a while, mainly since Brooklyn's wedding to actress Nicola Peltz, 30, in 2022. However, they gained traction once more when the couple recently failed to attend David's 50th birthday celebrations, at which the rest of the family, plus many A-listers, were present. Neither Brooklyn, 26, nor David has explicitly addressed the so-called feud, except for sharing the odd declaration of father-son love online. And it seems fashion designer Victoria, 51, is still keen to portray an image of idyllic family life. During a trip to Dubai, the beauty guru did an interview with YouTube series Reviewed by OSA to promote the launch of her capsule collection for Ounass. The mum-of-four, who also has Romeo, 22, Cruz, 20, and Harper, 13, was asked by host Osa Machabbi: 'Who is Victoria Beckham?' Posh Spice replied: 'I'd like to think I'm a good mum, a good wife. I try to be the best that I can.' On trying to remain optimistic, she added: 'I work hard. I like to think I'm a kind person. I'm very positive. I love a good energy. 'I'm not trying to be perfect, I've never been perfect. I just want to be the best that I can be.' Victoria continued honestly: 'I accept my flaws. It's just making the best of who you are. I do that through a healthy diet, working out every day, dressing in a certain way. I'm just trying to be the best me, so I can be the best mum, the best wife, the best professional.' She later admitted to still experiencing 'self-doubt', but she tries not to be 'weighed down by it'. 'I think an element of that is always good because if not, I can imagine you would become incredibly arrogant. I am quite a humble person.' She later teased that fans will get to see more of her home life on the small screen when her fashion documentary lands on Netflix, two years after the success of her husband David's doc. Hinting at a real deep dive into her as a person, she shared: 'You're really seeing me; I'm being very honest. I'm just being me, and let's be honest, I am now in the hands of the editors! 'You're seeing me at work, but then you are seeing me with the kids a little bit and with David because the two go hand in hand.' Victoria's comments come after son Brooklyn discussed his relationship with David in an interview with The Sunday Times. Discussing racing and Formula E, he said in March: 'It's something that me and my dad bonded over. 'My dad's had some pretty cool cars,' he added, revealing that David's number one is his '1954 Jaguar, which I very rarely drive, only when the weather's perfect'. More Trending A source previously shared to Metro that Victoria is desperately hoping Brooklyn will 'come around' amid their alleged feud, as she has found the fallout 'devastating.' 'Victoria hates to think about her family being so divided, especially with it involving one of her children. Brooklyn's absence at David's 50th birthday party was noticeable, and she desperately wished he would have been there,' said the insider. 'She's hoping Brooklyn will come around and see things for what they are. They've always been a close-knit family, and seeing how things are now has been devastating for Victoria and David.' It's been said that Brooklyn and Nicola have since grown close to Prince Harry and Meghan Markle, even accepting a dinner invite from the Sussexes, where they bonded over shared family experiences. Got a story? If you've got a celebrity story, video or pictures get in touch with the entertainment team by emailing us celebtips@ calling 020 3615 2145 or by visiting our Submit Stuff page – we'd love to hear from you. MORE: David Beckham tells Man Utd what he would 'hate' to see them do this summer MORE: The 2025 Rich List reveals wealthiest people in the UK — who's on it? MORE: Fans think they've spotted Cruz and Romeo Beckham's 'dig' at sister-in-law Nicola Peltz
Khaleej Times
20-05-2025
- Entertainment
- Khaleej Times
What makes a fashion pop-up a success in the UAE?
What do Insta-gold photo opps, client-targeted exclusive styles, and a pervasive sense of FOMO have in common? They are the key ingredients of a successful fashion pop-up and catnip to the UAE's luxury consumer. In recent weeks, regional social media algorithms have been awash with images of New York brand The Frankie Shop's two-week installation in Abu Dhabi, while, over in Dubai, British designer Victoria Beckham put the star power into promotion for her exclusive capsule collection created for online retailer Ounass. For the uninitiated, pop-ups are temporary installations leveraged by brands (who often don't have a permanent store in the region) to showcase their products, get customers posting on social media, and build brand awareness. Contemporary fashion label The Frankie Shop created a custom space in the capital's Mina Zayed Port, while Victoria Beckham took over Ounass Maison in Dubai's Mandarin Oriental hotel. Pop-ups can serve as a testing ground before a brand invests in its own store, or simply drive customer acquisition through email sign-ups and app downloads. The best pop-ups dial up brand awareness from vaguely-on-my-radar to drank-all-the-Kool-Aid. Over recent years, Dior has taken over luxury beach restaurant Nammos at Dubai's Four Seasons, Kim Kardashian's Skims held a Valentine's themed pop-up complete with prize-dispensing claw machine in Alserkal Avenue (the queues were wild), and Jordanian footwear designer Amina Muaddi took a stance against scruffy sandals by installing a temporary paean to high-heels right in the middle of flip-flop central, Dubai's Kite Beach. The man behind many a fashion pop-up is Lebanese entrepreneur and founder of The Haute Agency, brand strategist Wael Al Fatayri. 'Pop-ups work really well in the UAE because people here are driven by novelty and exclusivity. They want the drama,' he says, 'the goal is to get people to talk, to build a buzz. You have to give people a reason to show up and share'. The most successful pop-ups will incorporate an exclusive collection of styles not available anywhere else, be playful or photogenic (ideally both) and, Wael cautions, don't forget the food and beverages. 'Feed your customers, they drive long distances,' he advises, adding that innovative culinary elements, such as a unique ice cream flavour, add a wholesome sprinkling of sweetness to what is essentially a giant sales pitch. Guests want to feel special and taken care of. Besides being fed, this means making customers feel seen within the wider brand narrative. The Frankie Shop installation, which wrapped earlier this month and was held in collaboration with The Abu Dhabi Investment Office, served a masterclass in local integration by working with regional artists and stylists. 'They respected the Abu Dhabi vibe, not just copying what has been done in New York,' observes Wael, 'when people feel like the brand cares about them it really translates.' The Frankie Shop, known for oversized suiting and a minimalist aesthetic, honoured its hosts with an exclusive Abu Dhabi collection, amplifying the collaboration to a global audience and placing Abu Dhabi on the pulse of one of the world's coolest brands. 'They took The Frankie Shop signature look and localised it, it felt like it belonged where it was,' says Wael. And yes, there was a café, serving collagen lattes to be sipped and snapped while wearing an LED face mask. Meanwhile, Beckham's capsule of designs for Ounass is 'created with the Dubai woman in mind', according to the online luxury retailer. Showcased by a bevy of the region's most glamorous influencers, the styles are selling out fast online and in the Ounass Maison pop-up, as social storytelling trickles down to serious spending. With her visit supported by Dubai Tourism, the potential power of the pop-up goes far beyond selling a few dresses; it's about cementing the UAE as a central stop on the global fashion circuit, a draw for the world's most chic. Top of the Pops.
Campaign ME
12-05-2025
- Business
- Campaign ME
New Balance's Grey Days return with series of activations
New Balance has launched the 2025 iteration of Grey Days, a month-long celebration of its signature colour. This May, consumers in the region can look forward to several activations that showcase the brand's new collection such as the Grey 5k Runs and staggered 'Grey drops' over the month. The initiative's inspiration comes from how central the colour grey has been to the New Balance identity since the late 1970s. While competitor brands gave athletes and runners shoes in white, that would quickly get dirty, New Balance introduced 'sneakers that wouldn't show dirt' as a solution for urban runners. The brand kicked off its Grey Days campaign in the region with an activation in Dubai. Collaborating with exclusive pre-saler Ounass at Koncrete, a café donned in grey interiors at Jumeirah. 'In the Middle East, consumers are drawn towards brands that offer a unique identity yet still a sense of community,' said Ana Elisa Seixas, Head of Marketing – MEAI, New Balance. She explained that the month-long campaign is dedicated to the people who have supported the brand from its humble beginnings. 'Grey Days is a thank-you to our community including the loyal fans who've supported New Balance for decades, and newer demographics discovering it for the first time. It's a moment to look back and forward, simultaneously,' she said. The activation was crafted with a keen attention to detail and included a 'grey' menu, displays of the Grey Days collection including the 1906 Loafer, interactive photo moments and more. 'It's all about offering a space that blends community, culture and creativity while creating an experience that we hope will be truly memorable,' Seixas said. The next installation of the Grey Days campaign is a 5K run set up on the 17th of May at the New Balance store at Nakheel Mall. To keep the recurring campaign fresh every year, Seixas explained that the New Balance team does a deep dive analysis of its consumers. 'Each year, our strategy for Grey Day evolves through a blend of consumer insights, cultural relevance, and product innovation,' she said. 'We look at what's resonating, from the rise of retro silhouettes to the demand for versatile lifestyle pieces, and build activations and product drops that reflect those shifts. Hence every year, we honor our heritage, but not without tailoring the format to meet the evolving expectations of our audience in every region, every year.' Seixas also proved the campaign's effectiveness in the region. 'In terms of results, we've seen an encouraging and similarly positive sentiment on different levels including store visits, event attendance numbers, OOH views, Google search keywords, as well as overall sales across the region,' she said.
Emirates Woman
10-05-2025
- Entertainment
- Emirates Woman
Join the New Balance x Ounass cool club with their latest grey days drop
Fashion by Aminath Ifasa 2 mins ago In an industry saturated with neon spectacles and algorithmic hype cycles, New Balance has always moved to a different rhythm. This May, the 119-year-old Bostonian institution reaffirms its quiet dominance with Grey Days 2025 , a month-long ode to the shade that became its silent manifesto. The celebration kicks off with an immersive takeover at Koncrete Café, where the brand's latest collection materializes not just as product, but as cultural artifact. View this post on Instagram A post shared by KONCRETE®️ (@koncretespace) This year's Grey Days, curated in collaboration with luxury e-tailer Ounass, elevates that philosophy into a full-spectrum experience. From 9-11 May, Koncrete Café transforms into a monochrome gallery, where attendees can preview the 21-piece footwear and 11-piece apparel collection alongside a slate-grey themed menu (think activated charcoal lattes and ash-dusted pastries). The centerpiece? An exclusive photo booth framed by suspended sneakers, offering Instagram-ready proof that neutrality need not be anonymous. Grey was never supposed to be revolutionary. When New Balance first introduced its now-iconic palette in the 1980s, it was a pragmatic choice: urban runners needed shoes that mirrored their concrete habitats. But in rejecting the era's fluorescent excess, the brand crafted a visual language of restraint that would outlast trends. 'Grey looked good at any speed,' as the company's archivists note, a tacit rebuke to fashion's obsession with novelty. View this post on Instagram A post shared by OUNASS (@ounass) While the collection spans archival revivals (the MT10, 1000) and modern staples (9060, Fresh Foam X 1080v14), the hero launch is the 1906 Low-Top Sneakers in Mesh—available exclusively on Ounass from May 14. A masterclass in subtlety, the shoe reinterprets New Balance's 1906 foundation with breathable mesh and muted tonal stitching. Its release underscores a growing demand for hybrid designs that straddle technical performance and minimalist aesthetics. View this post on Instagram A post shared by New Balance (@newbalance) Grey embodies everything that sets New Balance apart,' says Global VP of Lifestyle Brian Lynn. It's not a color—it's a covenant with craftsmanship. That covenant extends to the 1300JP, arguably the collection's pièce de résistance. Released only once every five years, the sneaker—priced at Dhs1,349—has achieved near-mythic status among collectors for its precision engineering and buttery suede finishes. – For more on how to look smart and live smarter, follow Emirates Man on Facebook and Instagram Images: Supplied & Featured Image: Instagram @ lana_.jpg
Arab News
30-04-2025
- Entertainment
- Arab News
Victoria Beckham drops capsule collection with Mideast retailer
DUBAI: British fashion designer and singer Victoria Beckham hosted an intimate dinner in Dubai this week with some of the city's leading style influencers to celebrate her exclusive capsule collection with Middle Eastern online luxury retailer Ounass. For the latest updates, follow us on Instagram @ The collaboration includes a dedicated pop-up at the Ounass Maison, located in Dubai's Mandarin Oriental Hotel in Jumeirah. It features a curated selection of Spring/Summer 2025 pieces, including designs created specifically for the Middle East. The collection is also available online. A post shared by Victoria Beckham (@victoriabeckham) 'So excited to be here in Dubai to celebrate my capsule for @ounass,' she wrote on Instagram. 'Coming here and seeing how Emirati women are wearing my clothes and making them their own brings me so much joy.' The dinner was attended by several fashion influencers, including Karen Wazen, her sister Andrea Wazen, Dima Al-Sheikhly, Dana Hourani, Sossi Wartanian, Jessica Kahawaty, Deema Al-Asadi and Rym Saidi. Guests posed for photos with Beckham, who wore a shiny silver-white satin dress featuring a one-shoulder design, soft draping across the bodice, and a gathered detail at the hip that flowed into an asymmetrical hem. She completed the look with clear pointed heels. A post shared by Victoria Beckham (@victoriabeckham) Beckham attended the event with her youngest daughter, Harper Seven, 13, who matched her mother in a sleek, floor-length satin gown in a light silver shade. Harper's dress featured thin spaghetti straps, a straight neckline, and a smooth, fitted silhouette. She completed the look with a black clutch. Victoria was not the only member of the Beckham household making fashion headlines this week. Her husband, football legend David Beckham, is also making a foray into the fashion world with the announcement of a major new collaboration. A post shared by David Beckham (@davidbeckham) In Spring/Summer 2025, BOSS will launch 'BECKHAM x BOSS,' the brand's first collection co-designed with David. The pieces will draw inspiration from the star's personal style, and promises to blend modern tailoring with heritage influences. 'We have been very much looking forward to this launch and are more than excited to see how these pieces are received by our end consumers,' said Daniel Grieder, CEO of Hugo Boss, in a statement. 'This collection is based on our strategic priority that product is key and our goal to seamlessly dress our customers for every occasion with our brands.'
