Akeneo Brings the Voice of the Customer to Product Records

Martechvibe

06-03-2025

The ability to leverage AI to bring the voice of the customer to the product record paves the way for contextual product discovery and purchase.
Akeneo, the Product Experience (PX) company and provider of Product Information Management (PIM) solutions, announced new capabilities in its latest release. As AI disrupts the buying experience, businesses that have not yet invested in a central source of truth for product information to seamlessly manage the end-to-end supply chain of product information will not be ready to respond.
Notably new in the Akeneo Product Cloud solution is the ability to leverage AI to bring the voice of the customer to the product record, paving the way for contextual product discovery and purchase.
Akeneo helps businesses to centralise, enrich, activate, and optimise each product's unique story. In its Spring Release 2025, Akeneo has delivered powerful new functionality to help at each phase of this product storytelling process. Key innovations added to Akeneo Product Cloud include:
Centralise Regulatory Information & Enhance Data Governance Dynamic Attribute Dependencies: Akeneo introduces dynamic attribute dependencies that leverage conditional logic to ensure the most relevant attributes and values are included in the product record.
This is immensely important to any business that needs to decrease risks associated with expensive regulatory fines by ensuring that product data meets strict legal standards and industry requirements, such as ETIM and Digital Product Passports.
Enrich Product Records with Specific Gen-AI Prompting High-granularity Gen AI prompts: Akeneo continues expanding its native AI capabilities with support for more granular custom prompts that increase translation accuracy and content specificity by enabling users to provide specific instructions for how each product attribute should be handled – allowing the AI agent to focus on certain terms, ignore select words, or handle HTML tags more effectively.
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Activate Everywhere Along the Customer Journey Akeneo App for SAP Commerce: This flexible app allows integrators to configure and transform the data quickly and easily to meet complex commerce needs, ultimately reducing the total cost of ownership of SAP Commerce by leveraging the SAP Integration Suite.
AI Image Transformation & Akeneo Content Delivery Network (CDN): Automatically format assets to meet the needs of any channel and then leverage Akeneo's new CDN to deliver those tailored product assets to market directly from Akeneo Product Cloud, reducing image load times and improving website reliability and security.
New Syndication Channels: Increase corporate data governance by ensuring a single source of truth for product records by syndicating directly from Akeneo Product Cloud to over 500 destinations, including new additions of Google Shopping, eBay, Walmart, Home Depot, and Best Buy.
Optimise Product Performance by Leveraging Customer Insights PX Insights: PX Insights turns customer intent, behavior, and sentiment into actionable insights by identifying opportunities to curate product information that more closely aligns with the way buyers think about and use products, providing the ability to execute smarter merchandising strategies that grow sales and reduce returns.
Akeneo now natively stores, manages, analyses, and shares customer insights such as search and discovery behaviors, sentiment analysis, and product reviews.
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'Surfacing review data inside Akeneo is game-changing for Leatherman Tool Group,' said Carl Ogden, Software Development Manager, Leatherman Tool Group.
'Now, every time a product manager logs into the PIM they can see real-time review data, alongside product information, along with AI-generated recommendations on how to improve the product description or metadata or categorisation of the product. PX Insights eliminates the data and team silos, allowing us to focus on refining product content based on market insights, instead of just 'inside out' product positioning. We now have a dynamic, customer-informed product record that is future-proof for tomorrow's AI-powered searches.'
These capabilities reinforce Akeneo's commitment to creating a world where every product interaction is an experience that guides consumers and professionals to the best purchase, anytime, anywhere.
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The Martechvibe team works with a staff of in-house writers and industry experts.
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Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform.
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Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle.
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OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences.
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Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale.
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Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases.
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Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market.
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Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle.
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HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals.
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Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales.
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Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics.
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Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
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Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio.
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