META's Threads App Hits 400M Monthly Users, Closing Gap on Musk's X
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After Threads' initial launch in July 2023, the platform acquired users faster than competitors like TikTok and Instagram. Currently, it trails its main rival, X, which boasts a user base of 600 million.
Instagram head Adam Mosseri expressed optimism about the platform's journey, stating, 'It's been quite the ride over the last two years. This started as a zany idea to compete with Twitter, and has evolved into a meaningful platform that fosters the open exchange of perspectives.'
Comparison of User Trends Between Threads and X
The Meta-owned app is making gains in daily engagement as well. According to data from Similarweb, its daily active users (DAUs) more than doubled to 115.1 million across Android and iOS as of June 2025. This growth outpaces X, which saw a 15.2% decrease in DAUs, though X still holds a lead with 132 million.
In addition, Threads still has ground to cover in web traffic. The platform saw just 6.9 million daily visits in June, compared to X's 145.8 million.
Meta's Efforts to Grow Threads' Users
Meta is making efforts to compete with X by rapidly adding features and growing its user base. The platform now includes direct messaging, custom feeds, trending topics, live sports scores, and tools for developers. It also connects with other platforms like Mastodon through the fediverse.
Also, Meta is shaping Threads into its own unique platform, focusing on text-based posts and communities built around shared interests like books and music. It is using AI to keep content safe and help users find what they like. As X faces issues with ads and falling engagement, Meta is pitching Threads as a more positive, community-focused option.
Is Meta a Buy, Hold, or Sell?
average Meta share price target is $872.50, which implies an upside of 10.59% from current levels.
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