Pumpkin spice lattes are already brewing in Philly
Why it matters: The great pumpkin spice arms race is real.
What's happening: For people who just can't wait until fall, we are in "Augtober" and Summerween — when Halloween meets the summer heat and autumnal flavors creep into menus across the country.
Flashback: The pumpkin spice craze was born 23 years ago, when Starbucks debuted its Pumpkin Spice Latte — PSL, for short — in 2003.
Between the lines: Pumpkin spice isn't just a flavor — it's big business.
Starbucks' PSL alone pulls in around $500 million every season, according to MarketWatch.
By the numbers: Last fall, PSL demand spiked on Aug. 19, nearly two weeks earlier than it did in 2021, per DoorDash data.
And searches for "pumpkin spice" in July increased by 49% this year, according to Yelp data.
When is pumpkin spice season 2025
Weeks ago, the unofficial season began in grocery aisles.
Now, it's debuting at restaurants with brands slowly launching products.
Trader Joe's traditionally has launched pumpkin spice products by mid-September.
When is pumpkin spice available at places like Starbucks
On Monday, La Colombe begins offering its pumpkin spice latte and draft latte at its cafes.
Freebie: The first 30 people in line for a pumpkin spice drink at each Philly cafe that day will get a free seasonal pumpkin pastry with their purchases.
Krispy Kreme's Pumpkin Spice Cake Doughnut, PSLs and pumpkin coffee are now available.
And IHOP is already offering pumpkin pancakes.
Aug. 26 is when Starbucks' fall menu debuts, four days later than last year's earliest ever release.
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