The sell-out 'glow in a bottle' £25 primer beauty fans are using 'on repeat'
Beauty fans will know the benefits of using a primer. Offering multiple benefits for the skin, it has become an essential step for many in any makeup routine.
For those who don't want to wade through the endless bottles currently on the market, one that is said to consistently sell out is the ICONIC London Underglow Blurring Primer that gives "a glow for days."
Offering almost 1,000 reviews on the beauty brand's website, this bestseller is actually fairly affordable, coming in at just £25 for a decent-sized 27ml bottle.
Designed to be used under makeup to make it last longer, or on its own for a "barely there" appearance, this multi-tasker uses a unique skincare -to-makeup hybrid formula that instantly hydrates the skin and "blurs" imperfections.
Hailed by the makeup brand as a "glow in a bottle", this primer is a must-have for beauty buffs who are wanting their makeup to "apply like a dream" and last all day long, all while giving that "just applied finish."
It uses vitamin C to fight against free radicals and prevent premature ageing, while artemisia capillaris protects against blue HEV light, helping to keep skin shielded from further damage caused by modern day technology.
There's also soft focus blurring powders to help reduce the appearance of fine lines and wrinkles, while ultra-delicate champagne pearls give a "dreamy" glow and demi-matte finish that won't clog the pores.
Beauty fans looking to incorporate a similar product into their makeup routine can also check out Charlotte Tilbury's £40 Wonderglow (40ml) that hydrates, blurs imperfections and leaves that glowing, dewy look.
For something a touch more affordable, but no less popular, then Rimmel London's Multi-Tasker Better Than Filters is said to provide that 'filter effect', with a 30ml bottle costing just £12.99 at Boots.
As for the ICONIC London Underglow Primer, it's reputation precedes it, as the sell-out beauty buy currently averages a 4.6 rating based on over 900 reviews from shoppers that say it gives "a flawless finish" and "hides a multitude of sins."
Beauty deal of the week
YSL Black Opium remains an iconic perfume - and we know where to bag the newest edition for its cheapest price.
The YSL BLack Opium Le Parfum offers a more vanilla-heavy fragrance that has been hailed as "intoxicating" in reviews, with a 50ml now half-price at Boots after being dropped from £115 to £57.50.
Massive saving aside, it's the cheapest it can be bought for at the moment, as rival retailers Superdrug, Lookfantastic and The Perfume Shop still stock it at full-price.
This interpretation of the iconic perfume was only launched in 2022, with its original floral gourmand fragrance still offering its famed notes that include pear accord, green mandarin, orange flower petals, jasmine sambac and cinnamon.
However, the iconic coffee accord has been twisted with four different, yet still complimentary, notes of vanilla, which is said to be its most important ingredient, to create an "unexpected smoothness, with uncompromising intensity."
Meanwhile, the unique glossy bottle that has been crafted from a precious black stone, with its dazzling glitter emblem at the heart, eludes to the luxuriousness of the fragrance contained within.
As for the YSL Black Opium Le Parfum, Boots shoppers wanting to take advantage of the half-price discount will be glad to hear it has amassed a 4.7 rating from thousands of customers who say it "lasts all day" and "literally turns heads" when it is worn.
One five-star review read: "I love the fragrance. I used a lot the first time, not realising how intense it was. It lasts all day and continues to smell great. I literally turn heads when I wear it."
Don't miss Boots' half-price discount on the YSL Black Opium Le Parfum (50ml) that is now £57.50, down from £115.
One five-star review read: "Bought this primer a while ago but have been using it on repeat! It's a beautiful base for foundation or even on its own. It blurs and gives a flawless finish!"
A second review praised: "Underglow Blurring Primer is now a staple in my routine! I love that I can wear it on no makeup days, blurring and smoothing my completion, whilst giving me a beautiful glow."
A third shopper raved: "I absolutely love this product, it hides a multitude of sins and has an amazing glow that really needs no foundation. LOVE IT."
While the lighter texture has been praised for being less greasy, it's not been a positive aspect from many shoppers, as one three-star review read: "Feels a bit thin, I don't feel like it lasts as good as other primers I've used."
However, someone who felt it deserved its reputation wrote in a five-star review: "This is a product I can't live without. There's a reason it sold out. Amazing is all I can say."
Beauty enthusiasts can purchase the ICONIC London Underglow Primer (27ml) for just £25.
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