10 hottest brands of 2025: 40 luxe new arrivals we love
by Aminath Ifasa
July 31, 2025
The Lyst Index Q2 2025 has spoken—these are the ten hottest brands commanding global attention, dictating desires, and redefining contemporary luxury. Miu Miu's cultish minimalism, Loewe's artful deconstruction, and Saint Laurent's razor-edged glamour lead the charge, while Prada's dual-gender rigor and Coach's reinvented nostalgia stake their claim.
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A post shared by LYST (@lyst) Here are our favorite new arrivals from the 10 hottest brands of the year
The Row's monastic precision, Chloé's sun-drenched ease, Bottega Veneta's architectural finesse, and Moncler's high-octane innovation complete this season's power roster. Below, the 75 most significant arrivals—each piece a distillation of why these labels dominate the cultural conversation.
To wear these 40 pieces is to align with the undisputed vanguard of fashion. The Lyst Q2 rankings don't just reflect popularity—they reveal the alchemy of relevance, where Prada's intellectual edge and Chloé's romantic pragmatism coexist with Bottega Veneta's stealth wealth and Moncler's gravity-defying spectacle. Saint Laurent seduces, The Row purifies, and Loewe continues to redefine fantasy.
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