Aldi to launch Lumberjack sauce range in stores soon

South Wales Argus

3 days ago

It will become the first supermarket to stock the Lumberjack sauce range, which won investment from Emma Grede on the BBC business show.
Brothers Brendan and Jayden Manders started out their enterprise from their mum's kitchen with just £100 each and are now fulfilling their mission of "bringing bold flavour to [the] family table".
Two of their sauces will be launched as a Specialbuy in Aldi stores from Sunday, August 17.
The Lumberjaxe Backyard BBQ Sauce and Lumberjaxe Moonshine Mango Sauce will be sold for £3.99 each in 250g containers.
Aldi added: "While Backyard BBQ offers a classically rich, smoky and sticky flavour, Moonshine Mango brings a sweet and fruity taste with a hint of spice.
"Whether being used to marinate or simply to dip, the sauces promise to add a flavour that packs a punch."
Shoppers will need to be quick if they want to get their hands on the sauces though, because as a Specialbuy, once the products are all sold, that will be it.
Lumberjaxe co-founder, Brendan Manders, said: 'Honestly, it's a bit surreal. If someone told us last year we'd be in Aldi stores, we'd have laughed!
"We're just buzzing that even more people can now try our sauces without paying a fortune."
His brother and other Lumberjaxe co-founder, Jayden Manders, added: "Seeing our sauces on Aldi shelves is a 'pinch-me' moment.
"We've poured everything into this range and knowing families are enjoying something that started in our mum's kitchen? That's just incredible!"
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: 'At Aldi, we love to champion growing UK businesses.
"Brendan and Jayden's story is truly inspiring, and the sauces are delicious, so we can't wait to bring this fantastic product to our shoppers — we hope they love it!'
Who is Aldi owned by?
Aldi was founded by brothers Karl and Theo Albrecht in 1946, when they took over their mother's store in Essen, Germany.
This business was split into two separate groups in 1960, which became Aldi Nord (initially Northern West Germany) and Aldi Süd (initially Southern West Germany).
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In 1962, they introduced the name Aldi (a syllabic abbreviation for "Albrecht Diskont").
The two groups have been financially and legally separate in Germany since 1966.
Aldi launched in Britain in 1990 and currently has more than 1,000 stores there.
The current CEO of Aldi UK is Giles Hurley, who has held that position since May 2018.