Latest news with #Lumberjaxe
South Wales Guardian
6 days ago
- Business
- South Wales Guardian
Aldi to launch Lumberjack sauce range in stores soon
It will become the first supermarket to stock the Lumberjack sauce range, which won investment from Emma Grede on the BBC business show. Brothers Brendan and Jayden Manders started out their enterprise from their mum's kitchen with just £100 each and are now fulfilling their mission of "bringing bold flavour to [the] family table". Two of their sauces will be launched as a Specialbuy in Aldi stores from Sunday, August 17. A post shared by Lumberjaxe Food Company (@lumberjaxefood) The Lumberjaxe Backyard BBQ Sauce and Lumberjaxe Moonshine Mango Sauce will be sold for £3.99 each in 250g containers. Aldi added: "While Backyard BBQ offers a classically rich, smoky and sticky flavour, Moonshine Mango brings a sweet and fruity taste with a hint of spice. "Whether being used to marinate or simply to dip, the sauces promise to add a flavour that packs a punch." Shoppers will need to be quick if they want to get their hands on the sauces though, because as a Specialbuy, once the products are all sold, that will be it. Lumberjaxe co-founder, Brendan Manders, said: 'Honestly, it's a bit surreal. If someone told us last year we'd be in Aldi stores, we'd have laughed! A post shared by Lumberjaxe Food Company (@lumberjaxefood) "We're just buzzing that even more people can now try our sauces without paying a fortune." His brother and other Lumberjaxe co-founder, Jayden Manders, added: "Seeing our sauces on Aldi shelves is a 'pinch-me' moment. "We've poured everything into this range and knowing families are enjoying something that started in our mum's kitchen? That's just incredible!" Julie Ashfield, Chief Commercial Officer at Aldi UK, said: 'At Aldi, we love to champion growing UK businesses. "Brendan and Jayden's story is truly inspiring, and the sauces are delicious, so we can't wait to bring this fantastic product to our shoppers — we hope they love it!' Aldi was founded by brothers Karl and Theo Albrecht in 1946, when they took over their mother's store in Essen, Germany. This business was split into two separate groups in 1960, which became Aldi Nord (initially Northern West Germany) and Aldi Süd (initially Southern West Germany). Recommended reading: I tried Aldi's new Smart Kettle and this feature was a gamechanger Aldi reveals best time to shop this summer and top saving tips for customers Wonder what it's like to work at Aldi? Store assistant shares 5 secrets In 1962, they introduced the name Aldi (a syllabic abbreviation for "Albrecht Diskont"). The two groups have been financially and legally separate in Germany since 1966. Aldi launched in Britain in 1990 and currently has more than 1,000 stores there. The current CEO of Aldi UK is Giles Hurley, who has held that position since May 2018.
South Wales Argus
7 days ago
- Business
- South Wales Argus
Aldi to launch Lumberjack sauce range in stores soon
It will become the first supermarket to stock the Lumberjack sauce range, which won investment from Emma Grede on the BBC business show. Brothers Brendan and Jayden Manders started out their enterprise from their mum's kitchen with just £100 each and are now fulfilling their mission of "bringing bold flavour to [the] family table". Two of their sauces will be launched as a Specialbuy in Aldi stores from Sunday, August 17. The Lumberjaxe Backyard BBQ Sauce and Lumberjaxe Moonshine Mango Sauce will be sold for £3.99 each in 250g containers. Aldi added: "While Backyard BBQ offers a classically rich, smoky and sticky flavour, Moonshine Mango brings a sweet and fruity taste with a hint of spice. "Whether being used to marinate or simply to dip, the sauces promise to add a flavour that packs a punch." Shoppers will need to be quick if they want to get their hands on the sauces though, because as a Specialbuy, once the products are all sold, that will be it. Lumberjaxe co-founder, Brendan Manders, said: 'Honestly, it's a bit surreal. If someone told us last year we'd be in Aldi stores, we'd have laughed! "We're just buzzing that even more people can now try our sauces without paying a fortune." His brother and other Lumberjaxe co-founder, Jayden Manders, added: "Seeing our sauces on Aldi shelves is a 'pinch-me' moment. "We've poured everything into this range and knowing families are enjoying something that started in our mum's kitchen? That's just incredible!" Julie Ashfield, Chief Commercial Officer at Aldi UK, said: 'At Aldi, we love to champion growing UK businesses. "Brendan and Jayden's story is truly inspiring, and the sauces are delicious, so we can't wait to bring this fantastic product to our shoppers — we hope they love it!' Who is Aldi owned by? Aldi was founded by brothers Karl and Theo Albrecht in 1946, when they took over their mother's store in Essen, Germany. This business was split into two separate groups in 1960, which became Aldi Nord (initially Northern West Germany) and Aldi Süd (initially Southern West Germany). Recommended reading: In 1962, they introduced the name Aldi (a syllabic abbreviation for "Albrecht Diskont"). The two groups have been financially and legally separate in Germany since 1966. Aldi launched in Britain in 1990 and currently has more than 1,000 stores there. The current CEO of Aldi UK is Giles Hurley, who has held that position since May 2018.
BBC News
27-03-2025
- Business
- BBC News
How Birmingham food and drink businesses adapted after Covid
Grabbing a coffee or going out for a meal are part of people's daily lives, but it was a different story five years first Covid lockdown saw the closure of restaurants, manufacturers and customers to serve, many food and drink businesses in Birmingham struggled to make ends restaurant Patiala opened a year before the pandemic and there were already questions about whether it would survive. If it had not been for the government's Eat Out to Help Out scheme, owner and manager Kiswar Hussain thinks things could have taken a turn for the worse. Despite his concerns, Mr Hussain still dished out more than 1,000 free meals to key workers during lockdown. It is something he said he would do again, even though Patiala is currently barely breaking even: "Because of the cost of living, the food prices have gone really high. "It's very hard to make a margin at the moment."To try and boost sales, he has been thinking of new ways to spruce up the Stirchley-based restaurant, such as regularly changing the menu and offering free meals to else looking at new tactics is Adrian Maxwell, the managing director of coffee machine manufacturer Fracino. Lockdown was "decimating" for Mr Maxwell's business, with no orders coming in and everything grinding to a halt."My main concern was what we were going to do with the staff," he said."When we got the furlough announcement from the government, it was a massive relief." While Fracino managed to survive the pandemic, the Birmingham-based company has not seen any growth since. "We've noticed a decline. We're probably 15 to 20% down on where we were, and we're trying to hold our own, but it's very erratic at the moment," Mr Maxwell is hoping that looking at new machine models and investing in adjacent products will turn things around. While Covid has posed difficulties for many businesses, some have been able to use it to their advantage. Brothers Brendon and Jaydon Manders were on a lockdown walk in Quinton in 2020 when they came up with their BBQ seasonings and sauces brand, Lumberjaxe. Since then, the Halesowen-based business has made a £90,000 deal on Dragons' Den with British entrepreneur Emma Grede. But both of them believe setting the company up during Covid was key to their success."Everyone was buying barbecues because they were forced in their gardens, so there was this whole cult community online," Jaydon everything started slowly opening up again, outdoor food festivals helped the business get more exposure. Brendon thinks having to follow Covid guidelines was a blessing in disguise: "We're used to adapting, changing and, if something happens, reacting to it."It's given us a great foundation for how we run the business today."Looking back on their journey, the brothers would not go as far as to say they are grateful for the pandemic, but they recognise how it played a part in their survival."It's almost like the universe has set something up for us here," Jaydon added. Follow BBC Birmingham on BBC Sounds, Facebook, X and Instagram.
Yahoo
22-02-2025
- Business
- Yahoo
Dragons' Den brothers 'put Birmingham on map'
Two brothers who secured investment on Dragons' Den have "put Birmingham on the map", according to people who have contacted them. Brendon and Jaydon Manders, from Quinton, founded Lumberjaxe food company, selling seasonings and sauces for barbecues, in 2020. Starting with just £100 each and working in the family kitchen they are now stocked in more than 70 stores. On the BBC One programme, dragon and businesswoman Emma Grede said she would give them the £90,000 they requested in exchange for a 20% share in the business. The brothers watched the episode for the first time, like other viewers, on Thursday evening and had had to stay quiet about the outcome since it was recorded in June last year. "[I've noticed] the amount of people that have reached out like on the website and Instagram, purely saying... 'you've put Birmingham on the map, you've put Quinton on the map'," Jaydon said. "[Or] 'I can see someone that's a Brummie, got [the] same accent to me on BBC One'." Ms Grede had been absolutely amazing, Brendon said. "We didn't have them [dragons] sort of like nitpick or sort of judge parts of the business. They sort of very much championed us when we [were] in there." The programme heard how the brothers were from a single-parent "council house" background and Brendon became emotional on the show. "I feel like the dragons really resonated with what we'd sort of explained... It was just a bit of an emotional rollercoaster, wasn't it?" Brendon said. "The amount of messages we've had, people saying 'our whole living room was crying' and 'my wife was crying'', when we read it, it just makes me well up really." Follow BBC Birmingham on BBC Sounds, Facebook, X and Instagram. My firm is booming despite Dragons' Den rejection 'We ran up Wrekin to prepare Dragons' Den pitch' 'I fled Ukraine as a refugee - now I've won investment on Dragons' Den' BBC One - Dragons' Den Lumberjaxe food company
