Love bombing hits the market in revenge of the DORKs
And maintaining our love of catchy sharemarket monikers (like the term 'magnificent seven' for those large dominant tech stocks), the latest batch of meme shares receiving oversized investor love bombs is the 'DORKs'.
D is for Krispy Kreme (its sharemarket ticker is DNUT), O is for real estate company Opendoor, R is for Rocket Lab (a New Zealand-founded rocket company), and K stands for Kohl's, a struggling US department store chain.
Revenge of the DORKs will make a lucky few – the authors of the frenzy – very wealthy, but if history is a guide, will leave plenty of carnage for those who jumped on the bandwagon too late.
At various points over the past week, each of the above companies has experienced a massive surge in their share prices on the back of social media focus from platforms such as Reddit.
A couple of additional names, such as struggling apparel group American Eagle Outfitters, have also now joined the group – having garnered online attention thanks to an advertising campaign featuring US actor Sydney Sweeney. The stock was down almost 50 per cent before it was 'memed' and rose 25 per cent in one trading session.
Camera company GoPro is another that has caught meme fever last week and jumped 130 per cent in a day.
The meme stocks are marked by being a fundamental counterintuitive choice as investments.

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