Egyptian Brand Yasmin Mansour Shortlisted for Global 2025 LVMH Prize
For over a decade, the LVMH Prize for Young Fashion Designers has served as a springboard for emerging talent, amplifying the voices of those set to define the industry's future. This year, among the 2,300 applicants who entered the race for one of fashion's most prestigious mentorships and funding opportunities, Yasmin Mansour is among the select few moving one step closer to the prize. The Egyptian designer, whose eponymous label operates out of Qatar, has secured a coveted spot among the 20 semi-finalists.
Mansour's design ethos lies in her sculptural approach to womenswear—meticulously structured, yet inherently fluid. Since establishing her brand in 2014, she has mastered the interplay of architecture and movement, and the balance of traditional craftsmanship with modern elements like pleats, layers, and three-dimensional forms. Her approach to fashion is equal parts engineering and emotion, crafting silhouettes that call for attention without sacrificing grace.
On March 5th and 6th of this year, she will present her collection in Paris, competing for the chance to win a EUR 400,000 grant and a year-long mentorship under the guidance of LVMH's industry leaders.
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