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Egyptian Brand Yasmin Mansour Shortlisted for Global 2025 LVMH Prize
Egyptian Brand Yasmin Mansour Shortlisted for Global 2025 LVMH Prize

CairoScene

time19-02-2025

  • Business
  • CairoScene

Egyptian Brand Yasmin Mansour Shortlisted for Global 2025 LVMH Prize

Based in Qatar, the eponymous label lands a coveted spot among the 20 semi-finalists – out of 2,300 applicants. For over a decade, the LVMH Prize for Young Fashion Designers has served as a springboard for emerging talent, amplifying the voices of those set to define the industry's future. This year, among the 2,300 applicants who entered the race for one of fashion's most prestigious mentorships and funding opportunities, Yasmin Mansour is among the select few moving one step closer to the prize. The Egyptian designer, whose eponymous label operates out of Qatar, has secured a coveted spot among the 20 semi-finalists. Mansour's design ethos lies in her sculptural approach to womenswear—meticulously structured, yet inherently fluid. Since establishing her brand in 2014, she has mastered the interplay of architecture and movement, and the balance of traditional craftsmanship with modern elements like pleats, layers, and three-dimensional forms. Her approach to fashion is equal parts engineering and emotion, crafting silhouettes that call for attention without sacrificing grace. On March 5th and 6th of this year, she will present her collection in Paris, competing for the chance to win a EUR 400,000 grant and a year-long mentorship under the guidance of LVMH's industry leaders.

Meet the Middle Eastern Designers Shortlisted for the 2025 LVMH Prize
Meet the Middle Eastern Designers Shortlisted for the 2025 LVMH Prize

CairoScene

time19-02-2025

  • Business
  • CairoScene

Meet the Middle Eastern Designers Shortlisted for the 2025 LVMH Prize

The designers will showcase their collections in Paris, vying for a EUR 400,000 grant for the LVMH Prize winner. The LVMH Prize for Young Fashion Designers has long been a launchpad for emerging talent, highlighting designers who are shaping the future of fashion. Now in its 12th year, the 2025 edition continues this legacy with a highly competitive field—2,300 designers from across the globe applied, each vying for a place on one of the industry's most prestigious platforms. From thousands of applicants, 20 semi-finalists from 15 countries remain. Among them, three designers from the Arab world - Cynthia Merhej (Lebanon), Yasmin Mansour (Egypt & Qatar), Ahmed and Razan Hassan (Saudi Arabia) - are gaining attention. On March 5th and 6th, these designers will present their collections in Paris, competing before the public and a panel of industry leaders. The LVMH Prize winner receives a EUR 400,000 grant and a year of mentorship. The Karl Lagerfeld Prize runner-up is awarded EUR 200,000 and mentorship, while the Savoir-Faire Prize grants EUR 200,000 and mentorship to a designer specializing in craftsmanship. Renaissance Renaissance | Lebanon Founded by third-generation couturier Cynthia Merhej, Renaissance Renaissance merges her family's rich sartorial heritage with a modern, distinctive creative vision. Since launching the label in 2016, Merhej has remained deeply connected to her roots, working alongside local artisans and family-run workshops to craft heirloom-quality pieces that celebrate craftsmanship and heritage. Yasmin Mansour | Egypt & Qatar Since founding her namesake label in 2014, Yasmin Mansour has built a reputation for sculptural silhouettes and intricate craftsmanship that honors artisanal traditions. From her Qatar-based studio, she explores texture, pleating, and bold contrasts, shaping a design language that balances elegance with innovation. KML | Saudi Arabia Founded in 2022 by siblings Ahmed and Razan Hassan, KML bridges the past and present through concept-driven designs rooted in historical research. With a deep appreciation for the evolution of human dress, the label reinterprets heritage through a minimalist, modern lens, creating thoughtful pieces that connect tradition with contemporary relevance.

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