Famous UK YouTubers Sidemen to bring their fried chicken chain Sides to Singapore
June 2025 is shaping up to be quite the month for Singapore's food scene. For starters, Tokyo's renowned Pizza Studio Tamaki will be landing on our shores. And next, viral internet sensation and UK YouTube royalty the Sidemen are flying their fried chicken brand Sides to our city, with their first-ever international outlet opening at Bugis+ this June – time to gather the squad for a full send.
If you've been living under a rock (or just not on YouTube), The Sidemen are a seven-man supergroup of British creators – KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123, and W2S – who started their YouTube channel in 2013 putting out FIFA and video game content.
Today, they're known for their chaotic challenge videos posted each Sunday (called Sidemen Sundays) – think hide and seek in crazy locations and Tinder IRL – as well as banter-filled friendship. With over 22 million subscribers on YouTube and six million followers on Instagram, the group has created somewhat of an empire for themselves, with business ventures ranging from merch (Sidemen Clothing) to F&B (Sides and S XIX Vodka).
Just yesterday, one of its members, boxer and musician KSI, took to Sides' Instagram page to announce the chain's opening in Singapore. In the video, he mentions that their new outlet in Bugis+ will be the brand's first international restaurant apart from its five existing locations across the UK – a pretty mad ting. An Instagram account for Sides Singapore has also been created, though apart from the announcement, nothing else has been posted so far.
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Launched in 2021, Sides started as a delivery-only concept specialising in Nashville-style fried chicken. The Singapore menu is still under wraps, but based on the UK outlets, we can safely expect signatures like fried chicken burgers, tenders, and wings, all customisable to your preferred spice level, from the Nashville Mild to Nashville Insane.
The UK menu also includes sides like loaded waffle fries, corn ribs, chilli poppers, and mac & cheese bites – so fingers crossed those make their way to Singapore as well. On top of that, Sides offers a whopping 10 sauce choices, from the elusive Secret Sauce to the more questionable chocolate BBQ. Who knows? We might just be getting a Singapore-exclusive sauce on the menu too.
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