Egypt's Etmana partners with GoWit for retail media advertising
Retail media advertising specialist GoWit has announced a strategic partnership with Etmana, an online fashion marketplace in Egypt and the Middle East.
The collaboration aims to signify a milestone in the region's digital advertising landscape, enabling Etmana to leverage GoWit's advanced self-service retail media platform to deliver omnichannel experiences, increase brand visibility, boost sales, and enhance customer engagement.
Through GoWit's omnichannel Retail Media Ads platform, GoWit RMA, the adtech company aims to provide Etmana with personalised campaigns targeting the right audiences and effectively influencing their purchase decisions.
Through this partnership, Etmana hopes strengthen its digital advertising strategy and empower its wide network of brands. The partnership comes as a result of Etmana's intent to increase brand visibility in the region's busy market with a wide range of ad high-converting formats and capture customer attention.
'As the leading retail media provider in Turkey and the MENA region, collaborating with more retailers and helping them explore the potential of retail media is of great value to us,' said Emrah Adsan, CEO of GoWit.
Through effective sponsored product, brand, display, and video ad formats across onsite and off-site channels, Etmana advertisers will drive high customer engagement.
'By empowering Etmana's brand partners with our state-of-the-art self-service platform, we aim to drive exceptional growth, brand visibility, and customer engagement. We look forward to achieving remarkable success together,' Adsan said.
GoWit's advanced targeting tools aim to allow Etmana's brand partners to strategically reach specific customer groups based on location, shopping behaviors, and demographic characteristics, ensuring highly relevant and impactful ad campaigns.
Through real-time ad metrics and reporting capabilities brands on Etmana can optimise their campaigns, refining their strategies to maximise returns on investment. Additionally, by bidding for high-yielding ad placements, brands can secure premium advertising spots that deliver the best value and conversion rates, driving significant sales growth.
'Partnering with GoWit is a strategic decision to strengthen our digital advertising ecosystem and provide our brand partners with powerful tools to effectively engage with our growing customer base,' said Hany Daba, CEO of Etmana. 'We are confident that GoWit's retail media platform will enable us to deliver highly personalised shopping experiences, drive impactful results for our brands, and elevate the shopping journey for our customers through enhanced ad relevancy.'
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