GoWit partners with Mumzworld to expand retail media capabilities
Speaking on the partnership, Emrah Adsan, CEO of GoWit, shared, 'Retail Media is shaping the future of digital advertising in the Middle East, and we're turning that future into reality. Together with Mumzworld, we're empowering brands with an all-in-one ad platform, designed for precision, performance, and scale.'
GoWit is set to support Mumzworld with advanced omnichannel retail media solutions, amplifying digital presence, increasing ad monetisation, and driving incremental revenue growth. These tools will allow brands to run targeted campaigns across both onsite and offsite environments, with access to real-time performance metrics.
Şefik Bağdadioğlu, Chief Growth Officer at Mumzworld, commented on the partnership, 'I look forward to our partnership with GoWit as we create smarter, more relevant ways for brands to connect with customers – showing up where it matters most.'
The partnership follows GoWit's earlier collaboration with Egypt-based logistics platform Etmana. With digital ad spend in the region expected to surpass $25 billion this year, retail media is emerging as a key channel for advertisers seeking high-intent audiences.
As digital advertising spend in MENA continues to grow, these partnerships are part of the ongoing trend in which retail media is gaining attention, as a way for platforms to diversify revenue streams and for brands to reach high-intent audiences in a post-cookie environment.
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