Malaysia to attend Asean e-commerce conference on digital trade
Deputy Minister Datuk Dr Fuziah Salleh said the conference is crucial to address cross-border trade issues, as both consumers and sellers in the digital marketplace often operate from different countries.
"It's important for us to reach a mutual understanding on how to protect the e-commerce ecosystem, not only to safeguard consumers but also sellers.
"In the absence of regulations or an act that covers the entire Asean region, self-regulation becomes essential.
"These are some of the matters that will be discussed during the Asean e-commerce conference," she said.
She added that millions of businesses are now involved in e-commerce, and platform owners must ensure integrity and proper use of their platforms.
"Since e-commerce laws have yet to be tabled in Parliament, we advise platforms to practice self-regulation and uphold good practices to protect consumers," she said after the closing ceremony of the TikTok Shop Summit today.
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