Oasis reunite in new Adidas Originals advert ahead of tour
The latest reunion for the pair comes as part of a new partnership with Adidas ahead of their Oasis Live '25 world tour.
The pair are the faces behind the Original Forever film campaign, which is soundtracked by their hit song Live Forever, and includes an accompanying Adidas Originals x Oasis Live '25 apparel collection.
Fans were eager to catch a new advert for the launch of the collaboration which aired on Channel 4 at 9pm last night (June 19) in the UK.
Oasis Originals x Oasis advert
adidas ORIGINALS x OASIS.
The Brand. The Band.
The Legacy Lives On.
Original Forever. pic.twitter.com/HMyo2Z9p1l — adidas UK (@adidasUK) June 19, 2025
The Adidas Originals collection includes Firebird tracksuits, raglan sleeve jerseys, bucket hats and coach jackets – as featured on Liam in the advert itself.
Oasis Adidas collab – fans react
Taking to social media, emotional fans spoke of the nostalgic feel for the project and their joy at seeing Liam and Noel together again.
One person wrote: 'Just watched the new Oasis/Adidas advert and my excitement levels just went through the roof.'
Another added: 'Was absolutely buzzing watching that!'
Speaking about the Adidas gear, others said: 'Oasis and Adidas - I want it all!'
'I'm definitely sold on the new #Oasis #Adidas collaboration.
Spare tickets? @Twickets are the official ticket resale partner for Oasis Live '25
👉https://t.co/JHOMEhKxrd
Wanting to buy? Be aware of fraudulent sellers on social media… Tickets can ONLY be resold legally, at face value, through Twickets or Ticketmaster. pic.twitter.com/jIWjfnupHl — Oasis (@oasis) June 18, 2025
'Awesome classic Adidas, I love the old logo too, this is must have.'
'Amazing the legacy lives on,' another tweeted.
Chris Walsh, Adidas brand vice president, said: 'Adidas and Oasis share a story defined by originality and cultural impact, with roots that run deep and have long been entwined in the fabric of music and style.
'This official partnership represents more than just two icons coming together – it reignites a timeless piece of cultural music history.
Recommended reading:
'Original Forever continues to build on Adidas' lasting legacy in music and celebrates the powerful role music and style play in shaping culture across generations.'
Oasis are due to kickstart their world tour next month with performances in Cardiff followed by Manchester, London, Edinburgh and Dublin.
The group will continue on with concerts scheduled around the world including Canada, the US, Mexico, Australia and Japan.
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