Trump slaps 30 pc tariffs on EU, Mexico starting August 1
The 27-country EU bloc is under pressures as Germany urged a quick deal to safeguard its industry.
In his letter to Mexico, Trump said the country has been 'helping me secure the border,' but added that it wasn't enough. 'Mexico still has not stopped the Cartels who are trying to turn all of North America into a Narco-Trafficking Playground. Obviously I cannot let that happen!' Trump said in the letter to Mexican President Claudia Sheinbaum.
Earlier, the US President advised countries in ongoing trade talks with his administration to 'just keep working hard' ahead of the August 1 negotiation deadline, repeating his claim that America has been taken advantage of by 'both friend and foe' for many years.
Trump made the remarks before departing for a flood-ravaged area in Texas, as South Korea, Japan and other countries strive to reach deals with the United States to avoid or minimize the impact of steep 'reciprocal' tariffs that are set to take effect on August 1.
'I think just keep working hard. You know, we've been taken advantage of for many, many years by countries, both friend and foe. And frankly, the friends have been worse than the foes in many cases,' he said during a press availability at the White House.
On Monday, Trump sent a letter addressed to South Korean President Lee Jae Myung, saying that the U.S. will start imposing 25 per cent tariffs on South Korean products on August 1 — rather than Wednesday, when the reciprocal tariffs were initially set to take effect following a 90-day pause.
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Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Trump, Coke and populist optics HFCS vs. sugar Tired of too many ads? Remove Ads Where Coca-Cola stands Coke's billion-dollar tax mess Impact on sugar producers and costs Nutritional nuance Ninety-four percent of the world's population recognises the red-and-white Coca-Cola logo, according to a ResearchGate study citing multiple reports. That's not a brand — it's a global reflex. And now, Donald Trump wants President Donald Trump is gettinghimself involded into the recipe of the planet's most iconic soft drink. 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Al Jazeera pegged the company's total exposure at up to '$16 billion, almost two years' worth of profits.A shift to cane sugar would likely boost demand for domestic producers, particularly in Florida and Louisiana, where most of the US cane sugar industry is based. In 2024, the US sugar market stood at 48.1 million tons, as per IMARC, and the cane segment accounted for roughly 40–45% of total supply, USDA ERS, shift would be welcomed by powerful industry groups like the American Sugar Alliance, which have long advocated for reduced reliance on being shielded by the US Sugar Program, which keeps domestic prices high through tariffs and quotas, cane sugar producers have struggled. They face rising input costs, margin pressures, and stiff competition from cheaper HFCS, widely adopted since the sector has also seen significant consolidation, with sugarcane farms declining by 31% between 1997 and 2022, as reported Southern Ag Today. For many growers, a move back to real sugar in sodas would be a rare opportunity to reclaim lost the cost implications are sugar costs between $0.40 and $0.50 per pound in the US, compared to $0.20–$0.30 for HFCS. That could mean $800–$900 million in added annual costs for Coca-Cola alone, Hindustan Times reported, based on its estimated use of 2.7 billion pounds of could see price hikes of 10–15% on sweetened drinks, as per would also force 'massive supply chain overhauls,' from storage to equipment labour impact is mixed. Corn processors and HFCS refiners may face job cuts, thousands, according to the CRA. Meanwhile, sugar refining jobs could grow slightly, but direct employment in that sector is modest — 14,000 to 15,000 people, as per IBISWorld, switching to cane sugar may not mean much. The FDA has stated there's no evidence of a meaningful safety difference between HFCS and cane sugar. Harvard nutritionist Frank Hu summed it up: 'Sugar in general' is the problem, not which the war on ultra-processed food is as much cultural as medical, and Trump is using that is more than a formula change, it's a potential $6 billion shake-up in the domestic sugar economy, which accounts for 30% of US sugar announcement may be political theatre, but for Coca-Cola, it could be smart brand positioning. With tax agents closing in and consumers rethinking processed foods, appearing to respond to health concerns could be a reputational buffer.'Real sugar Coke' fits 2025's consumer trends: nostalgia, authenticity and clean-label marketing. But overhauling sugar sourcing, supply chains and formulas won't be easy.
