Broad Haven in Pembrokeshire a rising UK staycation hot spot
The trend comes as the UK sees a rise in demand for domestic getaways, with searches for "last minute holidays UK" up by 70 per cent in the last 30 days.
Matthew Fox, CEO of Independent Cottages, said: "Summer staycation interest has continued to grow over recent years, particularly with families looking to make the most of the holidays, and what's interesting is where people are choosing to go.
"We're seeing an interesting shift towards quaint, historic market towns rather than the usual tourist hotspots.
"Cumbria, in particular, is having a moment. Not just the well-known places, but smaller charming towns that offer all the beauty the region has to offer, but without the crowds.
"It's brilliant to see people discovering these gems that have so much character and history to offer."
The UK self-catering accommodation provider analysed 12 months of enquiry data to identify the fastest-growing UK destinations for summer breaks.
The top five rising destinations are Cockermouth in Cumbria, Broad Haven in Pembrokeshire, Sheepscombe in Gloucestershire, Kirkby Stephen in Cumbria, and Leek in Staffordshire.
Broad Haven, a seaside village on the Pembrokeshire coast, has seen a 115 per cent year-on-year increase in interest.
The village is known for its Blue Flag beach, colourful Georgian buildings, and coastal walks along the Pembrokeshire Coast Path.
Other attractions include a SEA LIFE centre and a high street filled with independent shops.
The new trend comes after the UK recorded its warmest and sunniest spring on record.
This "toasty" start to summer has encouraged more people to explore holiday options closer to home, choosing quieter countryside and coastal escapes over traditional hotspots.
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Western Telegraph
6 hours ago
- Western Telegraph
Broad Haven in Pembrokeshire a rising UK staycation hot spot
A UK staycation provider has revealed that lesser-known market towns and coastal spots are attracting more visitors in 2025. The trend comes as the UK sees a rise in demand for domestic getaways, with searches for "last minute holidays UK" up by 70 per cent in the last 30 days. Matthew Fox, CEO of Independent Cottages, said: "Summer staycation interest has continued to grow over recent years, particularly with families looking to make the most of the holidays, and what's interesting is where people are choosing to go. "We're seeing an interesting shift towards quaint, historic market towns rather than the usual tourist hotspots. "Cumbria, in particular, is having a moment. Not just the well-known places, but smaller charming towns that offer all the beauty the region has to offer, but without the crowds. "It's brilliant to see people discovering these gems that have so much character and history to offer." The UK self-catering accommodation provider analysed 12 months of enquiry data to identify the fastest-growing UK destinations for summer breaks. The top five rising destinations are Cockermouth in Cumbria, Broad Haven in Pembrokeshire, Sheepscombe in Gloucestershire, Kirkby Stephen in Cumbria, and Leek in Staffordshire. Broad Haven, a seaside village on the Pembrokeshire coast, has seen a 115 per cent year-on-year increase in interest. The village is known for its Blue Flag beach, colourful Georgian buildings, and coastal walks along the Pembrokeshire Coast Path. Other attractions include a SEA LIFE centre and a high street filled with independent shops. The new trend comes after the UK recorded its warmest and sunniest spring on record. This "toasty" start to summer has encouraged more people to explore holiday options closer to home, choosing quieter countryside and coastal escapes over traditional hotspots.
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