Cities along Beyoncé's 'Cowboy Carter' tour see hotel prices surge by up to 178%, study finds
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Fans on night one of Beyoncé's 'Cowboy Carter' tour
USA TODAY's Beyoncé reporter Caché McClay spoke to fans on night one of the 'Cowboy Carter' tour.
Beyoncé's "Cowboy Carter" tour is causing hotel prices to surge in tour cities.
A study found hotel prices increasing by up to 178% in cities like Chicago.
The tour has sparked increased interest in accommodations, with over 82,000 Google searches in the last month.
The album's country music influence and Beyoncé's past experiences with the genre have contributed to the tour's impact.
Beyoncé Knowles-Carter has launched her "Cowboy Carter" tour, and each city along the way is seeing the Beyoncé effect with the singer causing hotel prices to skyrocket.
A new study conducted by Casino Reviews found that in the last month alone, there have been 82,590 Google searches for "Beyoncé tour accommodation." And this interest is having an impact, causing hotel prices to skyrocket by up to 178% for cities along Beyoncé's Cowboy Carter and Rodeo Chitlin' Circuit Tour.
According to researchers who looked at accommodations on booking.com, fans can expect to pay up to $221 more for every mile closer a hotel is to the respective tour venues.
The study found that hotel prices have surged the most (178%) around Chicago's Soldier Field stadium — Beyoncé's next stop. This equates to fans paying an additional $523.89 compared to a typical one-night stay.
Other cities like Beyoncé's hometown of Houston and Las Vegas — the last stop — saw around 37.5% and 32.9% surges, respectively.
As fans know, Beyoncé first debuted her tour at SoFi Stadium in Los Angles on April 28 with 39 songs on the set list. Her second show took place May 1 on the same stage. The groundbreaking concert proved to be spectacle of many things including fashion, different music genres and most notably country music and political commentary.
Los Angeles, Chicago, New York, Atlanta and Washington, D.C., are among the U.S. cities on the nine-city tour. It will also visit two cities in Europe — London and Paris. The grand finale will take place in Las Vegas on July 26. Beyoncé is set to make history again with her scheduled tour dates, including by playing the most dates at SoFi Stadium of any artist.
"Cowboy Carter" has been a huge catalyst for the recent spotlight on Black country artists and the genre's roots. Prior to releasing the album, Beyoncé got candid about creating the five-year project and alluded to her 2016 performance at the CMA Awards. It was met with an icy reception.
"This album has been over five years in the making. It was born out of an experience that I had years ago where I did not feel welcomed…and it was very clear that I wasn't," she wrote on Instagram. "The criticisms I faced when I first entered this genre forced me to propel past the limitations that were put on me. Act ii is a result of challenging myself and taking my time to bend and blend genres together to create this body of work."
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
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