7-Eleven's Slurpee Day is back with even more freebies, deals and discounts
The star of the show, of course, is the free small Slurpee. All you have to do is walk into your local 7-Eleven, Stripes or Speedway between 11 a.m. and 7 p.m. and grab your icy prize. For 7Rewards or Speedy Rewards members, there's an extra treat: scan your rewards info at checkout and unlock a coupon for a second free small Slurpee redeemable anytime through Thursday, July 31. Double the brain freeze, double the fun.
This year, Rewards members can also show their Slurpee love with a 'tongue-too'—temporary tongue tattoos that reveal the Slurpee logo in blue, green, red or purple when you take your first slurp.
Looking for a new flavor? Mountain Dew Infinite Swirl makes its Slurpee debut this year. The limited-edition Slurpee cup also lands on July 11, designed to celebrate every wild flavor combo you can create.
Beyond the drinks, expect discounts on 7‑Eleven merch and other in-store surprises. But fair warning: though stores rarely run out of Slurpees, it's happened before—so plan to get there early. And if you're feeling extra lucky, check out the 7-Eleven and Speedway apps on Slurpee Day for a chance to win a $5,000 prize giveaway.
Since the Slurpee's debut in 1966, this cult-favorite drink has become a symbol of summer, neon tongues and pure frozen joy. This July 11, 7‑Eleven's keeping that tradition alive—plus a little extra for the loyal fans.
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Labubu, a fluffy-eared elf character with a wide-toothy grin, has become the unassuming centrepiece of an intellectual property dispute. Once a niche collectible, the keychain figurine has evolved into a fashion-forward accessory that has garnered a cult-like following, and competitors have taken notice. Now, Pop Mart, the Chinese toy giant behind Labubu, is aggressively defending its rights. Its latest target is convenience store chain 7-Eleven. In a lawsuit filed with the US District Court for the Central District of California, Pop Mart has accused the retailer, along with eight of its California-based franchisees, of selling counterfeit versions of the popular character. With this filing, 7-Eleven joins a growing list of companies facing legal action from Pop Mart, as the brand works to solidify its position in the accessory toy market. First things first, what is Labubu? Where did it come from? And why is it so popular? 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In just a few short months, the shopping frenzy could see Pop Mart triple its half year revenue, while, according to a report by Forbes in May, the company's CEO, Wang Ning, became 1.6 billion dollars richer in a single day due to an influx in sales. An influx of lawsuits It is therefore no surprise that Pop Mart has set about battering down the hatches when it comes to protecting the IP of Labubu. The company has long initiated legal counters to companies that it alleges to have attempted to ride on the coattails of the elf's success, and such challenges have only risen as the popularity of the figurine skyrockets. Many such cases refer to claims of unauthorised sales, counterfeiting or IP infringement. Labubu takes over European fashion weeks. Credits: ©Launchmetrics/spotlight Last month, courts in China ruled in favour of Pop Mart for two cases; one against an online platform accused of using the Labubu Sports Series without authorisation, another against merchants selling 3D-printed replicas of the products. More broadly, the region has also aided Pop Mart's attempts to protect its positioning. Recent reports have suggested that all Labubu figurines have been removed from Yiwu, a market once rife with counterfeit toys, while customs in Shanghai are said to have seized around 6,000 unauthorised Pop Mart products from cross-border shipments. Pop Mart's legal pursuits have not only been limited to China. The company has issued cease-and-desist orders against companies in Singapore and Taiwan, addressing cases related to everything from food products to influencer-related issues. Its attention has now also turned to the US, which has emerged as a leading market for Labubu. Here, sales were said to be up 5,000 percent in June compared to the year prior, according to estimates from research platform M Science, cited by the BBC. Pop Mart currently operates around 40 stores in the US, compared to 400 in China, the media outlet stated, while the resale market for the keychain accessory has simultaneously boomed. Labubu vs convenience stores The Labubu's prominence in the US as a cornerstone of the wider business only underlines the critical nature of Pop Mart's lawsuit against 7-Eleven. According to Pop Mart, the cited franchisees sold products that both closely resembled the official doll and were poor in quality, with manufacturing defects like faulty stitching and distorted heads noted within the complaint. Labubu's design is described by Pop Mart as a legally protectable trade dress, with its wide grin and pointed ears referenced as distinctive, recognisable traits that contribute to its brand identity. Images portraying the differences between the original and allegedly infringing products were shared as exhibits in the filing, as was video footage of a customer visiting a 7-Eleven store with the intent of purchasing a Labubu, only to find a poor quality alternative instead. With this in mind, Pop Mart has made claims in the realm of trademark, copyright and trade dress infringement, as well as unfair competition against 7-Eleven and the stated franchisees. The toy maker further accuses the convenience store chain of failing to exercise control over its Californian counterparts, several of which were said to be selling the alleged infringing products without interference from their parent company. Pop Mart therefore finds 7-Eleven liable for the infringing activity. In the lawsuit, Pop Mart said it was seeking monetary damages, a correction to advertising that is said to have harmed the brand and an injunction to halt future sales by the franchises of the counterfeit products. FashionUnited has contacted 7-Eleven with a request to comment.
