
Changing shopper habits hurt growth: Decathlon
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In 2023-24,
Decathlon India
posted profit of ₹197 crore on revenue of ₹4,066 crore. The company is yet to declare its FY25 results, but the numbers are expected to be flat due to the slowdown.
"Last four quarters have been tough as the behaviour of customers are also changing. Consumers are spending more on leisure and luxury. We have moved to single-digit growth from double digits, but the product portfolio we have in India will help us improve revenue," said
Sankar Chatterjee
, chief executive officer, Decathlon India.
The company said that its target to scale local sourcing from India to $3 billion by 2030 will be accelerated once a
free trade agreement
(FTA) on the line of India-UK is finalised with the
European Union
(EU).
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Currently, India accounts for 8% of Decathlon's global sourcing quantities, with a goal to scale this to 15% by 2030, which will make India one of the top three sourcing market for the brand. This growth in sourcing will be driven by a push in high-potential categories such as footwear, fitness equipment, and technical textiles to meet the demands of both Indian consumers and global markets.
Decathlon produces goods worth $400-450 million in India and is expected to grow that number by 10-15% every year. Chatterjee said the brand is in talks with the Indian government to allow them to sell other brands such as Nike and Adidas in their stores as well.
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