Pulse Media launch connects advertisers to GCC gamers with immersive ads
Gaming marketing specialist Ampverse Pulse has launched Pulse Media, a digital media buying platform that enables advertisers to reach mobile and PC gamers across the Gulf States.
The Pulse Media business unit aims to provide a media buying platform that offers access to more than 30,000 gaming creators' channels and in-game inventory, delivering high-impact, immersive advertising formats across top-tier mobile and triple A rated PC games.
'We believe that our deep understanding of the gaming market across the Gulf States will ensure that the Pulse Media media buying division will provide advertisers with a complete solution,' said Charlie Baillie, Co-Founder and CEO of Ampverse.
'There are more than 300 million active gamers in these markets and brands need expert execution to ensure their digital advertising campaigns reach the right audience,' Baillie added.
Pulse Media is now live and operational across key regions including the MENA states and Southeast Asia, and India, serviced by Ampverse Pulse's offices in Bangkok, Manila, Delhi, and Dubai.
For brands and agencies, Pulse Media provides advertisers with a range of digital advertising solutions, including the ability to access diverse audiences across mobile and PC games, and the ability to deliver native ads that integrate effortlessly into live streams and video-on-demand content, ensuring a seamless viewer experience.
'There is incredible growth among the Gulf's gaming community, which Ampverse has been a part of through our own gaming activations with brands and publishers. The time is right to now launch a digital advertising division that enables marketers to strengthen their brand presence in this arena,' Baillie added.
Specialist gaming research firm Niko Partners forecasts that by 2028, the gaming market in the Gulf States will reach US$3.24 billion, with a compound annual growth rate (CAGR) of 7.7 per cent.
The number of players is expected to grow by 2.9 per cent annually, reaching 38.9 million by 2028. Ampverse said brands could benefit from investing in tailored offerings to a growing pool of consumers.
Pulse Media's platform leverages cutting-edge AI and machine learning algorithms to continuously optimise ad placements and maximise campaign performance.
By analysing key media metrics, such as CPM, CPC, VTR, CTR, and CPV, advertisers can make informed decisions in real-time, enhancing the efficiency of their media spend.
The Ampverse Pulse business also includes gaming influencer strategy and activations, gaming and entertainment IP partnerships, in-game advertising, user acquisition, media planning, gaming commerce partnerships and white-labelled tournaments and events.
Last year, the Ampverse Group, which has more than three hundred brand partnerships and a portfolio of gaming and entertainment assets, launched Ampverse Pulse to expand on its marketing solutions for brands and game publishers.
Clients include Tencent, Redbull, and Burger King. The new Pulse Media unit deploys smart programmatic advertising solutions and AI-powered optimisation to help brands reach consumers in highly engaged gaming environments.
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