Latest news with #CharlieBaillie
Campaign ME
09-04-2025
- Business
- Campaign ME
Ampverse launches Pixel to create branded virtual worlds for Gulf gamers
Ampverse Group, a gaming and entertainment company, has introduced Pixel, a new division focused on building gaming communities and facilitating branded experiences across platforms such as Roblox, Minecraft, and Grand Theft Auto, specifically within the Gulf States. Pixel will design and manage a range of virtual environments, including branded servers, mini-games, digital products, and immersive experiences. These initiatives aim to connect brands with players who are increasingly spending time within virtual ecosystems. Ampverse Group, founded by executives from Twitch, Universal Music, and Havas, said Pixel would enable brands to reach the 30 million gamers across the Gulf States. Ampverse have previously worked with KFC, Nescafe, Redbull, Burger King, Doritos, Samsung, Mastercard and Oppo. 'We are witnessing a momentous change in how brands increasingly engage with consumers in innovative digital environments,' said Charlie Baillie, CEO of Ampverse Group. He continues, 'Our mission is to both build a portfolio of owned and operated gaming communities and also help brands seamlessly integrate into virtual worlds, delivering authentic and memorable experiences while driving real business outcomes.' Pixel's capabilities span game development and publishing, community engagement, cultural localisation, marketing, monetisation strategy, and analytics. Its operations are supported by Ampverse Pulse, the in-house marketing arm launched recently in the Gulf, which provides access to over 30,000 gaming creators and a variety of in-game inventory options, including programmatic ad formats and AI-driven campaigns. Pixel enters the market ahead of the highly anticipated release of Grand Theft Auto VI, expected in September. Ballie forecasts that the project will generate more than US $3.2 billion in its first year, making it one of the most significant entertainment launches of the decade, and it represents an unparalleled opportunity for brands to engage with a massive global audience through innovative in-game activations and experiences. 'By leveraging these dynamic virtual worlds, Ampverse Pixel is crafting immersive experiences that captivate global audiences and redefine interactive storytelling,' Baillie said. 'We have the experience and understanding of the gaming market to help bring companies into this world via a range of branded activations'. With the global gaming market projected to reach US $280 billion by 2031, platforms such as Roblox and Minecraft are increasingly becoming key brand touchpoints. These environments offer opportunities not just for advertising, but for building immersive, culturally resonant experiences that evolve with player communities.
Campaign ME
06-02-2025
- Business
- Campaign ME
Pulse Media launch connects advertisers to GCC gamers with immersive ads
Gaming marketing specialist Ampverse Pulse has launched Pulse Media, a digital media buying platform that enables advertisers to reach mobile and PC gamers across the Gulf States. The Pulse Media business unit aims to provide a media buying platform that offers access to more than 30,000 gaming creators' channels and in-game inventory, delivering high-impact, immersive advertising formats across top-tier mobile and triple A rated PC games. 'We believe that our deep understanding of the gaming market across the Gulf States will ensure that the Pulse Media media buying division will provide advertisers with a complete solution,' said Charlie Baillie, Co-Founder and CEO of Ampverse. 'There are more than 300 million active gamers in these markets and brands need expert execution to ensure their digital advertising campaigns reach the right audience,' Baillie added. Pulse Media is now live and operational across key regions including the MENA states and Southeast Asia, and India, serviced by Ampverse Pulse's offices in Bangkok, Manila, Delhi, and Dubai. For brands and agencies, Pulse Media provides advertisers with a range of digital advertising solutions, including the ability to access diverse audiences across mobile and PC games, and the ability to deliver native ads that integrate effortlessly into live streams and video-on-demand content, ensuring a seamless viewer experience. 'There is incredible growth among the Gulf's gaming community, which Ampverse has been a part of through our own gaming activations with brands and publishers. The time is right to now launch a digital advertising division that enables marketers to strengthen their brand presence in this arena,' Baillie added. Specialist gaming research firm Niko Partners forecasts that by 2028, the gaming market in the Gulf States will reach US$3.24 billion, with a compound annual growth rate (CAGR) of 7.7 per cent. The number of players is expected to grow by 2.9 per cent annually, reaching 38.9 million by 2028. Ampverse said brands could benefit from investing in tailored offerings to a growing pool of consumers. Pulse Media's platform leverages cutting-edge AI and machine learning algorithms to continuously optimise ad placements and maximise campaign performance. By analysing key media metrics, such as CPM, CPC, VTR, CTR, and CPV, advertisers can make informed decisions in real-time, enhancing the efficiency of their media spend. The Ampverse Pulse business also includes gaming influencer strategy and activations, gaming and entertainment IP partnerships, in-game advertising, user acquisition, media planning, gaming commerce partnerships and white-labelled tournaments and events. Last year, the Ampverse Group, which has more than three hundred brand partnerships and a portfolio of gaming and entertainment assets, launched Ampverse Pulse to expand on its marketing solutions for brands and game publishers. Clients include Tencent, Redbull, and Burger King. The new Pulse Media unit deploys smart programmatic advertising solutions and AI-powered optimisation to help brands reach consumers in highly engaged gaming environments.
Zawya
05-02-2025
- Business
- Zawya
Ampverse Pulse launches Pulse Media to enable digital advertising across gaming & creator properties in the Gulf states
Dubai: Ampverse Pulse, a leading specialist in gaming marketing, is proud to announce the launch of Pulse Media, a digital media buying platform that enables advertisers to reach mobile and PC gamers across the Gulf States. The Pulse Media business unit provides a comprehensive, media buying platform that offers access to over 30,000 gaming creators' channels and in-game inventory, delivering high-impact, immersive advertising formats across top-tier mobile and triple A rated PC games. Last year the Ampverse Group, which has more than three hundred brand partnerships and a portfolio of gaming and entertainment assets, launched Ampverse Pulse to expand on its marketing solutions for brands and game publishers. Clients include Tencent, Redbull, and Burger King. The new Pulse Media unit deploys smart programmatic advertising solutions and AI-powered optimization to help brands reach consumers in highly engaged gaming environments. Specialist gaming research firm Niko Partners forecasts that by 2028, the gaming market in the Gulf States will reach US$3.24 billion, with a compound annual growth rate (CAGR) of 7.7%. The number of players is expected to grow by 2.9% annually, reaching 38.9 million by 2028. Ampverse said brands could benefit from investing in tailored offerings to a growing pool of consumers. 'We believe that our deep understanding of the gaming market across the Gulf States will ensure that the Pulse Media media buying division will provide advertisers with a complete solution,' said Charlie Baillie, Co-Founder and CEO of Ampverse. 'There are more than 300 million active gamers in these markets and brands need expert execution to ensure their digital advertising campaigns reach the right audience.' Pulse Media is now live and operational across key regions including the MENA states and Southeast Asia, and India, serviced by Ampverse Pulse's offices in Bangkok, Manila, Delhi, and Dubai. Baillie said there was incredible growth in gaming consumption across the Gulf States, and advertisers needed to invest to reach these audiences. 'There is incredible growth among the Gulf's gaming community, which Ampverse has been a part of through our own gaming activations with brands and publishers. The time is right to now launch a digital advertising division that enables marketers to strengthen their brand presence in this arena,' Baillie said. For brands and agencies, Pulse Media provides advertisers with a range of digital advertising solutions, including the ability to access diverse audiences across mobile and PC games, and the ability to deliver native ads that integrate effortlessly into live streams and video-on-demand content, ensuring a seamless viewer experience. AI-Driven Insights and Real-Time Optimization Pulse Media's platform leverages cutting-edge AI and machine learning algorithms to continuously optimize ad placements and maximize campaign performance. By analyzing key media metrics, such as CPM, CPC, VTR, CTR, and CPV, advertisers can make informed decisions in real-time, enhancing the efficiency of their media spend. The Ampverse Pulse business also includes gaming influencer strategy and activations, gaming and entertainment IP partnerships, in-game advertising, user acquisition, media planning, gaming commerce partnerships and white-labelled tournaments and events. About Ampverse Group Ampverse Pulse is a subsidiary of Ampverse Group, a prominent gaming company founded by executives from Twitch, Universal Music, and Havas. Ampverse Group specializes in both game marketing solutions (via Pulse) and game publishing services (via Pixel). The company is committed to enabling partners to meaningfully connect with gaming communities across Southeast Asia, India, and MENA, with its headquarters in Singapore and offices in Bangkok, Manila, Delhi, and Dubai. See: About Ampverse Pulse Ampverse Pulse is a leading gaming marketing agency specializing in connecting brands to next-generation consumers through gaming and entertainment. Pulse has successfully partnered with over 300 brands and marketing agencies, offering a range of services including influencer marketing, IP partnerships, and custom-designed tournaments and events. Pulse Media complements Ampverse Pulse's integrated suite of solutions by providing advanced advertising opportunities within in-game environments and live streams, helping developers monetize their games while offering creators the tools to unlock new revenue streams. With an emphasis on player-centric ads, Pulse Media is redefining the way brands engage with gaming audiences globally. See:
