
Ampverse Pulse launches Pulse Media to enable digital advertising across gaming & creator properties in the Gulf states
The Pulse Media business unit provides a comprehensive, media buying platform that offers access to over 30,000 gaming creators' channels and in-game inventory, delivering high-impact, immersive advertising formats across top-tier mobile and triple A rated PC games.
Last year the Ampverse Group, which has more than three hundred brand partnerships and a portfolio of gaming and entertainment assets, launched Ampverse Pulse to expand on its marketing solutions for brands and game publishers. Clients include Tencent, Redbull, and Burger King. The new Pulse Media unit deploys smart programmatic advertising solutions and AI-powered optimization to help brands reach consumers in highly engaged gaming environments.
Specialist gaming research firm Niko Partners forecasts that by 2028, the gaming market in the Gulf States will reach US$3.24 billion, with a compound annual growth rate (CAGR) of 7.7%. The number of players is expected to grow by 2.9% annually, reaching 38.9 million by 2028. Ampverse said brands could benefit from investing in tailored offerings to a growing pool of consumers.
'We believe that our deep understanding of the gaming market across the Gulf States will ensure that the Pulse Media media buying division will provide advertisers with a complete solution,' said Charlie Baillie, Co-Founder and CEO of Ampverse. 'There are more than 300 million active gamers in these markets and brands need expert execution to ensure their digital advertising campaigns reach the right audience.'
Pulse Media is now live and operational across key regions including the MENA states and Southeast Asia, and India, serviced by Ampverse Pulse's offices in Bangkok, Manila, Delhi, and Dubai. Baillie said there was incredible growth in gaming consumption across the Gulf States, and advertisers needed to invest to reach these audiences.
'There is incredible growth among the Gulf's gaming community, which Ampverse has been a part of through our own gaming activations with brands and publishers. The time is right to now launch a digital advertising division that enables marketers to strengthen their brand presence in this arena,' Baillie said.
For brands and agencies, Pulse Media provides advertisers with a range of digital advertising solutions, including the ability to access diverse audiences across mobile and PC games, and the ability to deliver native ads that integrate effortlessly into live streams and video-on-demand content, ensuring a seamless viewer experience.
AI-Driven Insights and Real-Time Optimization
Pulse Media's platform leverages cutting-edge AI and machine learning algorithms to continuously optimize ad placements and maximize campaign performance. By analyzing key media metrics, such as CPM, CPC, VTR, CTR, and CPV, advertisers can make informed decisions in real-time, enhancing the efficiency of their media spend.
The Ampverse Pulse business also includes gaming influencer strategy and activations, gaming and entertainment IP partnerships, in-game advertising, user acquisition, media planning, gaming commerce partnerships and white-labelled tournaments and events.
About Ampverse Group
Ampverse Pulse is a subsidiary of Ampverse Group, a prominent gaming company founded by executives from Twitch, Universal Music, and Havas. Ampverse Group specializes in both game marketing solutions (via Pulse) and game publishing services (via Pixel). The company is committed to enabling partners to meaningfully connect with gaming communities across Southeast Asia, India, and MENA, with its headquarters in Singapore and offices in Bangkok, Manila, Delhi, and Dubai. See: https://bit.ly/ampversegroup
About Ampverse Pulse
Ampverse Pulse is a leading gaming marketing agency specializing in connecting brands to next-generation consumers through gaming and entertainment. Pulse has successfully partnered with over 300 brands and marketing agencies, offering a range of services including influencer marketing, IP partnerships, and custom-designed tournaments and events.
Pulse Media complements Ampverse Pulse's integrated suite of solutions by providing advanced advertising opportunities within in-game environments and live streams, helping developers monetize their games while offering creators the tools to unlock new revenue streams. With an emphasis on player-centric ads, Pulse Media is redefining the way brands engage with gaming audiences globally. See: https://bit.ly/ampversepulse

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


The National
2 hours ago
- The National
India needs to find its own ‘Trump whisperers' to deal with the US tariff threat
The threat of up to 50 per cent US tariffs on goods from India, which emerged from the White House over the past month, struck many as a bolt seemingly out of the blue. Indian Prime Minister Narendra Modi had had a good visit to Washington in February, and a detailed trade deal between Washington and New Delhi seemed all set for approval at the end of this month. While India will probably avoid the worst-case outcome, the level of surprise indicates that New Delhi lacks high-level advocates in Washington with the inside track. As a result, it is still struggling to grasp how US President Donald Trump makes decisions, or how he views both trade and the Indo-US equation. Until those inter-linked problems are sorted out, bilateral relations will continue to bounce between the highs of periodic direct contact by the two national leaders, and regular lows in between. India's diplomatic and business communities continue to wonder how things went so wrong between the two governments in recent months. The answer to this question lies in New Delhi's struggle to adapt to Mr Trump's commercial (rather than diplomatic) approach to dealmaking. The tariff threats to India come from two directions: the Russia-Ukraine war and the emergence of competition – as opposed to co-operation – between major trading powers facing the threat of tariffs from Washington. The war in Ukraine is the more volatile of the two factors, with the Trump administration's policy veering from Moscow's point of view, then to that of Kyiv and Brussels, and now back to Moscow's following the US-Russia summit in Alaska last Friday. This latest swing is good news for New Delhi, as the threat of secondary sanctions for buying Russian oil is likely to recede at least temporarily. But even if (or more likely when) the pendulum swings again, it is unlikely that the US will be maximalist in its demands. Any rapid and major change in Indian oil purchases would put strains on global oil supply and send prices shooting up for American voters, something that no administration wants to see. The battle between the EU and UK on the one hand, and Russia on the other, to influence Mr Trump on the war in Ukraine also provides an essential window into the challenges of diplomacy with the administration. Much has been made in commentary about the importance of top-level chemistry, and the natural advantage of strong leaders such as Russian President Vladimir Putin winning Mr Trump's respect and agreement. However, Russia's example goes to show why this just isn't enough. Mr Putin's ability to effectively communicate Russia's perspective is extremely powerful. But the lack of any other interlocutors who can engage with Mr Trump as persuasively means that Moscow struggles to build momentum. In contrast, the EU and UK have found a range of 'Trump whisperers', people below the head-of-state level who understand the US President. It is these contacts who have managed to stay appraised of Mr Trump's ever-shifting priorities and perspectives and convince him of the relevance of their positions to those priorities. Until India can find its own Trump whisperers, the positive, can-do Trump-Modi personal equation will not be enough to keep the bilateral relationship on the rails. The other half of the tariff threat is closely tied to this problem. Mr Modi's productive meeting with Mr Trump in February gave India's notoriously tough negotiators a sense of what it would take to craft an agreement that would satisfy both sides. But one of the Trump administration's greatest successes is that it has created competition rather than co-operation between countries facing the threat of US tariffs. Over the course of the summer, the larger trade partners of the US – led by the EU and UK – showed a new willingness to cross their own previous red lines to make deals with Washington. Mr Trump seems to regard it as axiomatic that these developments shifted the baseline of expectations for all others who followed. In this view, it would be up to India (currently only the US's 10th-largest trade partner) to try to improve its offer and match the depth of concessions granted by the larger US trade partners. Despite all this, India and the EU find themselves in a similar boat. The Trump administration does not view either entity to be dominant security actors in their regions (unlike say China, Russia or Israel). This magnifies his annoyance when they offer a narrative that contradicts his own – for example, the EU's constant reminders that Russia is the aggressor in the Ukraine war, or New Delhi's rejection of Mr Trump's claim that he mediated the end of the recent hostilities between itself and Pakistan earlier this year. Similarly, the US President's anger with European and Indian trade surpluses with Washington is complemented by a lack of fear over their economic advantage. In contrast, Mexico, China and Canada have greater political leverage than the EU or India that goes beyond the sheer volume of trade with the US. These exporters supply daily goods from food to energy and mid-to-low-range cars and phones that have a critical direct impact on the everyday lives of average American voters. Any trade war brings serious political costs for the Trump administration. Indian exports, on the other hand, range from engineering goods to gems and jewellery that do not carry the same risks. Neither do luxury European goods, whether cheese, wine or limousines. The one exception is India's supply of generic medications, which have become a cornerstone of American health care; a canny Mr Trump may extend a temporary waiver to generate pressure while avoiding backlash. In short, the strength of India's hand in dealing with the Trump administration is fundamentally different than it looked at the start of the US President's second term, when the new rules of the power game were just beginning to emerge. But on the other hand, the European experience suggests that even a so-so hand can be played to great advantage once those new power rules have been understood and applied.


Zawya
3 hours ago
- Zawya
Gold gains on weakness in dollar, yields; Jackson Hole summit in focus
Gold prices rose on Tuesday, buoyed by lower treasury yields and a weaker dollar amid prospects of lower U.S. interest rates, while investors looked ahead to the Federal Reserve chair's speech at Jackson Hole later this week. Spot gold was up 0.4% at $3,341.89 per ounce by 1008 GMT. U.S. gold futures for December delivery rose 0.3% to $3,386.60. The dollar index fell 0.1% against its rivals, while benchmark 10-year yields also slipped. "Gold has been in a tight range over recent weeks, being pulled in different directions amid the ebb and flow of trade frictions, efforts to secure a Russia-Ukraine peace deal, and weak U.S. labor data, but we believe the risks will drive it higher over the medium term," said UBS commodity analyst Giovanni Staunovo. On Monday, U.S. President Donald Trump pledged to Ukrainian President Volodymyr Zelenskiy that the U.S. would help guarantee Ukraine's security in any deal to end the war with Russia, though the extent of any assistance was not immediately clear. Trump hosted Zelenskiy and a group of European allies days after he met with Putin in Alaska, which ended without an agreement. Meanwhile, market attention is on Fed Chair Jerome Powell's remarks at the Jackson Hole symposium through August 21-23, which could offer clarity on the central bank's economic outlook. Investors expect an 83% probability of a 25-basis-point rate cut at the Fed's September meeting, per the CME FedWatch tool. "With several data points between now and the next FOMC meeting there might be no commitment (from the Fed) on next steps," UBS' Staunovo said. Minutes from the Fed's July meeting, due for release on Wednesday, are also expected to provide cues into the United States' economic outlook. Elsewhere, spot silver rose 0.2% to $38.1 per ounce, platinum was up 1.5% at $1,343.28 and palladium gained 0.4% to $1,127.43. (Reporting by Ishaan Arora in Bengaluru; Editing by Sonia Cheema and Leroy Leo)


Zawya
4 hours ago
- Zawya
Chicago wheat and corn fall as supply pressures persist
PARIS/BEIJING - Chicago wheat fell on Tuesday, pressured by an upward revision to Russia's wheat crop forecast and latest talks to end the war in Ukraine, while corn eased as strong yield projections from a U.S. Midwest field tour maintained supply pressure. Soybeans were little changed, with the market underpinned by last week's reduced U.S. government forecast for the autumn harvest. The most-active wheat contract on the Chicago Board of Trade (CBOT) was down 0.8% at $5.21 per bushel by 1130 GMT. On Monday, Russia's IKAR consultancy raised its 2025 wheat crop forecast to 85.5 million metric tons from 84.5 million tons, reinforcing expectations that the world's biggest exporter is set for a large harvest despite a disappointing start. "Russian volumes are now arriving steadily," Argus analysts said in a note. "Although quality remains a concern, local prices are still under pressure." Hopes of progress towards ending the war in Ukraine also weighed on sentiment, said Andrew Whitelaw of agricultural consultants Episode 3. On Monday, U.S. President Donald Trump told Ukraine President Volodymyr Zelenskiy that Washington would help guarantee Ukraine's security in any deal to end Russia's war there, though the next steps remained uncertain. Both Russia and Ukraine are major grain exporters. CBOT corn slipped 0.9% to $4.02-3/4 a bushel to trade near contract lows from last week. CBOT soybeans inched down 0.1% to $10.40-1/4 a bushel, but remained close to a six-week peak. Corn and soybean markets are focused on results from the Pro Farmer Midwest crop tour for a further steer on harvest prospects, after the U.S. Department of Agriculture surprised traders last Tuesday with a bigger-than-expected corn crop forecast and a smaller than anticipated soybean outlook. Ohio and South Dakota's corn yield prospects and soybean pod counts are higher than both last year and the three-year average, according to scouts on the first day of the annual Pro Farmer tour on Monday. A weekly report from the USDA on Monday also indicated favourable conditions. Corn good/excellent ratings dipped slightly over the past week but remained at their strongest since 2016, while soybean ratings were steady. Prices at 1130 GMT Last Change Pct Move CBOT wheat 521.00 -4.00 -0.76 CBOT corn 402.75 -3.75 -0.92 CBOT soy 1040.25 -1.00 -0.10 Paris wheat 194.25 -2.00 -1.02 Paris maize 186.50 -0.75 -0.40 Paris rapeseed 472.50 -2.50 -0.53 WTI crude oil 62.63 -0.79 -1.25 Euro/dlr 1.17 0.00 0.19 Most active contracts - Wheat, corn and soy US cents/bushel, Paris futures in euros per metric ton