Latest news with #Ampverse
Campaign ME
21-05-2025
- Entertainment
- Campaign ME
Gaming Matters Dubai: MENA's moment to lead the future of gaming
Attending Gaming Matters Dubai this year felt like a pivotal moment—not just for the Middle East, but for the global gaming industry. Held at the So Uptown Dubai, the event was a high-energy convergence of creators, investors, brands, vendors, developers, and policymakers. It was a clear declaration: MENA is ready to lead the next chapter of gaming. From the opening remarks by Dr. Marwan Al Zarouni of the Dubai DET and Feryal Ahmadi of DMCC, the message was clear — Dubai isn't dabbling in gaming; it's investing deeply, long-term. With its 'Gaming 2033' vision, the city aims to become one of the top 10 global gaming hubs. But as was wisely pointed out, building an ecosystem takes time. This isn't about chasing hype; it's about creating sustainable infrastructure, talent pipelines and cultural relevance. Get your tickets to the Campaign Breakfast Briefing: Marketing Strategies 2025 on May 29, where top industry leaders will gather to unpack game-changing practices within the world of marketing. The global themes were loud and clear: cross-industry convergence, creator monetization, and emerging market innovation. But what was most encouraging was the commitment to localisation—whether through language, IP, or distribution. Joe Zoghbi from Tencent's Level Infinite shared how PUBG MOBILE is integrating MENA pop culture into its games including custom voice demands from local influencers. That's not just smar — it's essential. At Ampverse, we've seen the power of hyper-local community building. It's how you create emotional resonance — and long-term loyalty. A hot topic throughout the sessions was the role of AI in transforming game development and marketing. From reducing content creation costs to enabling more genre diversity beyond the usual RPGs and FPS titles, AI is making gaming more accessible. And as Warren Cho of Microsoft highlighted, AI is also reshaping how we identify and engage gamer cohorts — something we're already exploring at Ampverse. Meanwhile, indie studios are thriving. Their agility and risk-taking are driving user growth and platform innovation. Timo Krueger from Nielsen called them true disruptors—and I agree. The industry needs their edge. The line between gaming and mainstream entertainment isn't just blurring — it's vanishing. Whether it's the huge success of the recent Minecraftmovie, Arkane becoming a Netflix series or Xbox partnering with Gucci, gaming IP is now full-spectrum culture. Sanjog Gupta of JioStar nailed it: we're not in a 'battle for attention' anymore — we're in a war for passion. Gaming is winning that war because it offers interactivity, community, and storytelling in one package. Langer Lee from TikTok Gaming reinforced something we've been watching closely: the creator economy is decentralising. It's no longer just about mega-influencers — it's about enabling a diverse, dynamic long tail of creators. TikTok Live Studio and frictionless creation tools are making that happen. Monetisation was rightly called the lifeblood of this ecosystem. At Ampverse, we're doubling down on platforms and programs that empower creators to build sustainable careers — not just go viral once. In Dubai, esports isn't just a trend — it's a strategic pillar. Eisa Sharif from the Dubai Sports Council said it best: 'Gamers are absolutely athletes.' The ambition to make Dubai a global esports hub is backed by real investment in talent, infrastructure, and event IP. Add to that the shift in production quality—now rivalling F1 or Premier League broadcasts—and you have a product that can attract both fanatics and first-timers. Monetisation models are evolving fast. As Marc Donnadieu of e& pointed out, the average gamer plays 3–5 hours a day — but how you capture value during that time is changing. Direct-to-consumer (D2C), season passes, DLCs, and community-based commerce are the new norm. One powerful insight: 'If you don't own the relationship with the end user, you don't own your future.' That struck a chord. At Ampverse, that's central to how we think about our virtual world development and community management. Gaming Matters Dubai was a resounding reminder: the MENA region isn't just participating in gaming—it's shaping its future. From cultural integration and creator empowerment to AI disruption and esports excellence, the momentum is undeniable. The world is finally waking up to what we've known for years: gaming matters. And right now, it matters most in MENA. By Charlie Baillie, CEO, Ampverse Group
Campaign ME
06-02-2025
- Business
- Campaign ME
Pulse Media launch connects advertisers to GCC gamers with immersive ads
Gaming marketing specialist Ampverse Pulse has launched Pulse Media, a digital media buying platform that enables advertisers to reach mobile and PC gamers across the Gulf States. The Pulse Media business unit aims to provide a media buying platform that offers access to more than 30,000 gaming creators' channels and in-game inventory, delivering high-impact, immersive advertising formats across top-tier mobile and triple A rated PC games. 'We believe that our deep understanding of the gaming market across the Gulf States will ensure that the Pulse Media media buying division will provide advertisers with a complete solution,' said Charlie Baillie, Co-Founder and CEO of Ampverse. 'There are more than 300 million active gamers in these markets and brands need expert execution to ensure their digital advertising campaigns reach the right audience,' Baillie added. Pulse Media is now live and operational across key regions including the MENA states and Southeast Asia, and India, serviced by Ampverse Pulse's offices in Bangkok, Manila, Delhi, and Dubai. For brands and agencies, Pulse Media provides advertisers with a range of digital advertising solutions, including the ability to access diverse audiences across mobile and PC games, and the ability to deliver native ads that integrate effortlessly into live streams and video-on-demand content, ensuring a seamless viewer experience. 'There is incredible growth among the Gulf's gaming community, which Ampverse has been a part of through our own gaming activations with brands and publishers. The time is right to now launch a digital advertising division that enables marketers to strengthen their brand presence in this arena,' Baillie added. Specialist gaming research firm Niko Partners forecasts that by 2028, the gaming market in the Gulf States will reach US$3.24 billion, with a compound annual growth rate (CAGR) of 7.7 per cent. The number of players is expected to grow by 2.9 per cent annually, reaching 38.9 million by 2028. Ampverse said brands could benefit from investing in tailored offerings to a growing pool of consumers. Pulse Media's platform leverages cutting-edge AI and machine learning algorithms to continuously optimise ad placements and maximise campaign performance. By analysing key media metrics, such as CPM, CPC, VTR, CTR, and CPV, advertisers can make informed decisions in real-time, enhancing the efficiency of their media spend. The Ampverse Pulse business also includes gaming influencer strategy and activations, gaming and entertainment IP partnerships, in-game advertising, user acquisition, media planning, gaming commerce partnerships and white-labelled tournaments and events. Last year, the Ampverse Group, which has more than three hundred brand partnerships and a portfolio of gaming and entertainment assets, launched Ampverse Pulse to expand on its marketing solutions for brands and game publishers. Clients include Tencent, Redbull, and Burger King. The new Pulse Media unit deploys smart programmatic advertising solutions and AI-powered optimisation to help brands reach consumers in highly engaged gaming environments.
Zawya
05-02-2025
- Business
- Zawya
Ampverse Pulse launches Pulse Media to enable digital advertising across gaming & creator properties in the Gulf states
Dubai: Ampverse Pulse, a leading specialist in gaming marketing, is proud to announce the launch of Pulse Media, a digital media buying platform that enables advertisers to reach mobile and PC gamers across the Gulf States. The Pulse Media business unit provides a comprehensive, media buying platform that offers access to over 30,000 gaming creators' channels and in-game inventory, delivering high-impact, immersive advertising formats across top-tier mobile and triple A rated PC games. Last year the Ampverse Group, which has more than three hundred brand partnerships and a portfolio of gaming and entertainment assets, launched Ampverse Pulse to expand on its marketing solutions for brands and game publishers. Clients include Tencent, Redbull, and Burger King. The new Pulse Media unit deploys smart programmatic advertising solutions and AI-powered optimization to help brands reach consumers in highly engaged gaming environments. Specialist gaming research firm Niko Partners forecasts that by 2028, the gaming market in the Gulf States will reach US$3.24 billion, with a compound annual growth rate (CAGR) of 7.7%. The number of players is expected to grow by 2.9% annually, reaching 38.9 million by 2028. Ampverse said brands could benefit from investing in tailored offerings to a growing pool of consumers. 'We believe that our deep understanding of the gaming market across the Gulf States will ensure that the Pulse Media media buying division will provide advertisers with a complete solution,' said Charlie Baillie, Co-Founder and CEO of Ampverse. 'There are more than 300 million active gamers in these markets and brands need expert execution to ensure their digital advertising campaigns reach the right audience.' Pulse Media is now live and operational across key regions including the MENA states and Southeast Asia, and India, serviced by Ampverse Pulse's offices in Bangkok, Manila, Delhi, and Dubai. Baillie said there was incredible growth in gaming consumption across the Gulf States, and advertisers needed to invest to reach these audiences. 'There is incredible growth among the Gulf's gaming community, which Ampverse has been a part of through our own gaming activations with brands and publishers. The time is right to now launch a digital advertising division that enables marketers to strengthen their brand presence in this arena,' Baillie said. For brands and agencies, Pulse Media provides advertisers with a range of digital advertising solutions, including the ability to access diverse audiences across mobile and PC games, and the ability to deliver native ads that integrate effortlessly into live streams and video-on-demand content, ensuring a seamless viewer experience. AI-Driven Insights and Real-Time Optimization Pulse Media's platform leverages cutting-edge AI and machine learning algorithms to continuously optimize ad placements and maximize campaign performance. By analyzing key media metrics, such as CPM, CPC, VTR, CTR, and CPV, advertisers can make informed decisions in real-time, enhancing the efficiency of their media spend. The Ampverse Pulse business also includes gaming influencer strategy and activations, gaming and entertainment IP partnerships, in-game advertising, user acquisition, media planning, gaming commerce partnerships and white-labelled tournaments and events. About Ampverse Group Ampverse Pulse is a subsidiary of Ampverse Group, a prominent gaming company founded by executives from Twitch, Universal Music, and Havas. Ampverse Group specializes in both game marketing solutions (via Pulse) and game publishing services (via Pixel). The company is committed to enabling partners to meaningfully connect with gaming communities across Southeast Asia, India, and MENA, with its headquarters in Singapore and offices in Bangkok, Manila, Delhi, and Dubai. See: About Ampverse Pulse Ampverse Pulse is a leading gaming marketing agency specializing in connecting brands to next-generation consumers through gaming and entertainment. Pulse has successfully partnered with over 300 brands and marketing agencies, offering a range of services including influencer marketing, IP partnerships, and custom-designed tournaments and events. Pulse Media complements Ampverse Pulse's integrated suite of solutions by providing advanced advertising opportunities within in-game environments and live streams, helping developers monetize their games while offering creators the tools to unlock new revenue streams. With an emphasis on player-centric ads, Pulse Media is redefining the way brands engage with gaming audiences globally. See:
