GWM's Mass-Produced Off-Road Fleet Takes on China's Largest Desert Rally
XINJIANG, CHINA - Media OutReach Newswire - 1 June 2025 - As engines roared across the vast desert skies, the 2025 Taklimakan Rally—dubbed the 'Asian Dakar'—roared to life in China's largest desert. This FIA-certified premier event stretches 4,500 kilometers across Xinjiang, including 2,350 kilometers of grueling special stages through the infamous 'Sea of Death,' Gobi deserts, and dramatic Yardang landforms—terrain long revered as the ultimate test of man and machine. Marking its boldest return yet, GWM enters the fray with its complete lineup of mass-produced vehicles, unshaken by the challenges that lie ahead.
Early Dominance Proves Production-Level Excellence
GWM has already made a powerful impression, with its unmodified production vehicles dominating key categories. In the T2.1 fuel class, the HAVAL H9 diesel—equipped with a factory-spec 2.4T engine and triple-locking differential—has claimed multiple stage victories, including the punishing SS5 stretch across Moyu's Red and White Mountains. Its confident navigation of shifting dunes and rugged Gobi terrain highlights the brand's expertise in diesel technology and all-terrain engineering.
In the hybrid T2E category, the GWM TANK 300 Hi4-T has emerged as a standout contender. Drivers Yao Weiqiang and Zhou Renbin clinched stage wins in SS2, SS6, and SS7, powered by the model's stock Hi4-T system—a 2.0T engine paired with a P2 motor and 9HAT transmission. The setup's seamless torque delivery and rapid responsiveness in intense sandstorms and steep dune climbs reinforce GWM's new energy off-road platform as both powerful and efficient.
Stock Cars, Extreme Terrain: GWM's Factory Off-Roaders Hold Their Ground
The Taklimakan Rally, recognized globally as a proving ground for endurance, draws elite teams with its unforgiving terrain and rigorous FIA standards. For GWM, the event is more than a competition—it's a bold assertion of technological independence. The brand's three flagship lines—HAVAL, GWM TANK, and POER—are all in the spotlight. Every participating vehicle, from the HAVAL MENGLONG (gasoline) and HAVAL H9 (diesel) to the GWM TANK300 Hi4-T, GWM TANK400 Hi4-T, GWM TANK500 Hi4-Z, and the POER V6, runs with factory-standard engines and transmissions, modified only for safety. No race-tuned upgrades, no compromises—what conquers the desert is exactly what customers can drive off the lot.
Built to Last: GWM's Factory Engineering Faces the Desert Head-On
'We chose to compete in the T2 production class to further validate our production vehicles under extreme conditions,' said GWM CTO Nicole Wu. 'Our goal is to bring the same models designed for our users into the heart of the Taklimakan Rally.'
Throughout the grueling 4,500-kilometer course, every component faces relentless testing—each shock absorbed by the suspension, every spike in engine temperature, every grain of sand in the drivetrain becomes proof of GWM's 'Intelligent Off-Road' capability.
As the rally continues, GWM's message is unmistakable: reliability isn't engineered in laboratories—it's forged in the field. By pushing production vehicles through some of the planet's harshest terrain, GWM is redefining what 'Made in China' means—one sand-covered, stage-winning machine at a time.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
The Sun
12 hours ago
- The Sun
VinFast sets new record at IIMS Surabaya 2025 with four awards, VF 3 named 'Best EV City Car'
SURABAYA, INDONESIA - Media OutReach Newswire - 2 June 2025 - VinFast announces it has secured four prestigious awards at the Indonesia International Motor Show Surabaya (IIMS Surabaya) 2025. Achieving decisive victories in four key categories, voted on by both the Organizing Committee and show attendees, VinFast has solidified its reputation, standing, and strong appeal among industry experts, car enthusiasts, and consumers in Indonesia. The Organizing Committee of IIMS Surabaya 2025 has honored VinFast in four categories: ' Best EV City Car' for VF 3, 'Favorite New Car Launch' for VF 6, 'Best Booth Car ' and ' Best Costume | Miss IIMS Surabaya 2025 '. IIMS is the nation's premier and largest exhibition system, drawing dozens of automotive, motorcycle, and technology brands globally each year. IIMS Surabaya, held in East Java - Indonesia's second-largest region after Jakarta - consistently attracts a significant number of visitors and industry enthusiasts. The IIMS Surabaya 2025 expert panel features leading journalists and specialists from esteemed organizations. In the 'Best EV City Car' category, VinFast VF 3 outperformed competitors from China, Japan, securing an overwhelming 89% of the total votes. This impressive win was based on the votes of over 50,000 show attendees and the official voting system of the organizers. The VF 3 has garnered significant attention since its official debut in Indonesia, becoming the most-test-driven vehicle at IIMS 2025 in February. With its distinctive design, impressive features, and accessible price, the VF 3 has emerged as an ideal urban vehicle. It's truly empowering owners to showcase their individuality and unique style with passion. The Organizing Committee also honored the VF 6, the newest addition to VinFast's product lineup in Indonesia, with the 'Favorite New Car Launch' award. The expert panel highly praised the VF 6's modern design, advanced technological features, and exhilarating driving experience. This model is expected to quickly win over Indonesian consumers and pave the way for a future of 'Electrified Transportation for Everyone.' In addition to the product awards, VinFast was also honored with 'Best Booth Car' and 'Best Costume | Miss IIMS Surabaya 2025.' VinFast's exhibition booth stood out as the largest at the show, featuring a modern, futuristic design that powerfully inspired visitors with a vision of a green and civilized electric transportation future. The expert panel, media, and numerous attendees were particularly impressed by the elegant image of the Vietnamese Ao Dai. This created a unique cultural highlight, blending traditional beauty with modern appeal, and affirming the fierce spirit of Vietnamese and Southeast Asian people in the global green revolution. Mr. Rudi MF, as the Project Manager of Indonesia International Motor Show, stated: 'We are very impressed with the product quality, the message conveyed, and the connection established with the audience as demonstrated by VinFast. The VF 3 and VF 6 models stand out as an interesting model that resonate well with both experts and the general public—something that is increasingly difficult to achieve in today's competitive market. VinFast's positive engagement at IIMS Surabaya 2025 was clearly reflected in the high level of visitor enthusiasm at their booth. VinFast successfully captured attention with their innovative presentation and the opportunity for visitors to directly experience their electric vehicle technology. This extraordinary response not only affirms the appeal of VinFast's products but also signifies their strong position in promoting the adoption of electric vehicles in Indonesia.' Mr. Kariyanto Hardjosoemarto, CEO of VinFast Indonesia, shared: 'Winning four awards at IIMS Surabaya 2025 is an incredibly proud milestone for VinFast. We are confident that we are on the right path in accelerating the green transition in Indonesia. With our diverse product range, from the VF 3, VF 5, VF 6, to the VF e34, and our comprehensive 'For a Green Future' ecosystem, VinFast is committed to continuing our journey with Indonesian consumers and contributing to the development of the region's most promising electric vehicle market.' In just one year of presence in Indonesia, VinFast has launched four EV models – VF 3, VF 5, VF 6, and VF e34 – while expanding its distribution network in major cities including Jakarta, Bandung, Surabaya, and Bali. Additionally, VinFast is collaborating with partners such as Otoklix, and BOS to deploy 500 authorized service workshops nationwide by the end of 2025. VinFast is also accelerating the development of a comprehensive green mobility ecosystem in Indonesia through strategic partnerships with companies like GSM (electric taxi service) and V-GREEN (charging infrastructure), further reinforcing VinFast's long-term investment commitment to the Indonesian market.
The Sun
13 hours ago
- The Sun
Jollibee Continues Stellar Growth Across Southeast Asia, Strengthens Leadership in Key Markets
MANILA, PHILIPPINES - Media OutReach Newswire - 2 June 2025 - Jollibee, the flagship brand of Jollibee Group, continues its remarkable growth across Southeast Asia, recording strong sales performance and store expansion across key markets in the region. In Q1 2025, the brand achieved an impressive 27.8% systemwide sales growth across its Southeast Asia operations outside the Philippines, including Vietnam, Malaysia, Singapore, and Brunei. Jollibee's strong showing in Southeast Asia strongly contributed to the Jollibee Group's third consecutive year of record performance in 2024. The brand opened 51 new stores in the region in 2024, including its 200th store in Vietnam, which reflects Jollibee's commitment to bringing the joy of eating to the region's most dynamic quick-service restaurant (QSR) markets. 'We are grateful for our consumers' love for Jollibee, which reflects the strength of our flagship brand and the appeal of our offerings in different markets,' said Ernesto Tanmantiong, Global President and Chief Executive Officer of the Jollibee Group. 'Our continued strong growth across our international markets, particularly Southeast Asia, is a testament to the hard work of our team and commitment to our 5-year strategy of tripling attributable net income.' Winning with Local Love, Taste, and Innovation The brand's continuous effort to build relevance and resonance with local customers has resulted in strong local patronage across all Southeast Asian markets. In Vietnam, for example, where Jollibee now operates over 200 stores, nearly all customers are Vietnamese. In Brunei, Jollibee has established a leading position as the market leader in the QSR category, with virtually all customers also being local Bruneians. The brand is also experiencing strong community patronage in Singapore and Malaysia, where the majority of its consumers are locals. Another key driver of Jollibee's success in the region is the taste superiority of its products, especially the brand's world-famous Chickenjoy fried chicken—recognized by global platforms such as USA Today as the 'Best Fried Chicken' and lauded by renowned publications including Yahoo!, and South China Morning Post. The brand's Spicy Chickenjoy is also continuing to make waves, with many local consumers in Singapore and Malaysia praising its uniquely spicy kick compared to the competition. Beyond its fan-favorite bestsellers, Jollibee's success has also been fueled by its ability to introduce locally resonant menu innovations, including Chili Chicken in Vietnam and the Spicy Spaghetti in Malaysia, which have been well-received by local consumers. 'Our commitment to delivering superior taste has fueled our growth in Southeast Asia, and we're grateful to have passionate franchisees and partners who share in this mission,' shared Dennis Flores, President of Jollibee Europe, Middle East, Asia, and Australia. 'We are excited to strengthen these relationships, while also seeking new franchisees for new markets as we bring the joy of superior taste to more customers around the world.' Accelerating Expansion in Southeast Asia Riding on this momentum, Jollibee will continue its store network expansion across Southeast Asia, contributing to the global food company's mid-term goal of tripling its business in five years. This ongoing expansion reinforces Southeast Asia's critical role in Jollibee Group's global growth strategy, as the company continues its commitment to spreading joy through superior taste through global expansion, combining strong brand equity, product excellence, and operational agility. For more information on Jollibee Group, visit Jollibee Group's official website.
The Sun
17 hours ago
- The Sun
Blue Launches New Brand Campaign
HONG KONG SAR - Media OutReach Newswire - 2 June 2025 - Blue, Hong Kong's first digital life insurer, today unveiled its latest brand campaign, continuing the tagline 'Choose Blue, insurance is that simple'. The campaign uses humor to illustrate how Blue simplifies complex insurance processes through its online platform. The ads highlight Blue's simple and flexible protection plans, empowering customers to self-serve with ease — truly making life simpler with Blue. Blue, the first digital life insurer in Hong Kong, has launched its latest brand campaign with the slogan 'Choose Blue, insurance is that simple'. The campaign kicks off with a video advertisement that humorously illustrates how Blue's online insurance solutions simplify complexity, making it easy for customers to get insured. Blue 'WeCare Term Life Protection Plan TL3' promises customers the lowest price in town for the life protection. The campaign features two ad versions — 'Savage Mother-in-law' and 'Shy Bestie' (available on Blue's YouTube channel: & ). Set in what appears to be a casual dinner setting, the 'Savage Mother-in-law' ad humorously portrays a series of rapid demands and the daughter-in-law's witty responses, emphasizing the message: 'Life is complicated enough — fortunately, insurance doesn't have to be.' The 'Shy Bestie' ad delivers the line 'Love doesn't always come when you make the first move, but Blue always has you covered,' humorously reinforcing Blue's promise of the 'lowest price in town' for life protection. Beyond TV ads, Blue is rolling out the campaign across multiple online and offline channels this month, including bus and taxi ads, online banners, and social media content to amplify its reach. Mr. Danny Wu, VP & Head of Digital & Marketing of Blue, stated: 'We aim to break the traditional barriers of the insurance industry by simplifying complex terms and procedures, giving customers full control over their protection. We believe digitalization brings simplicity and flexibility that better meets evolving customer needs. With Blue, insurance is no longer complicated — customers can complete the entire application process in as fast as 5 minutes, truly making life simpler.' Blue 'WeCare Term Life Protection Plan TL3' — Guaranteed Lowest Price in Town Blue guarantees the lowest price in town during the first policy benefit term¹, ensuring customers get the best deal on term life protection — making it easier than ever to protect their loved ones. Key Features: Highly cost-effective life protection: Guarantees the lowest premium in town for the first benefit term. With a simple and straightforward plan that does not involve a savings component, for up to a maximum coverage amount of HK$5.5 million. Moreover, the premium is guaranteed to remain unchanged during the same premium payment period. Covers Hypertension and High Cholesterol: No additional health proof required; even high blood pressure and high cholesterol are covered², and the coverage amount or benefits will not be affected by changes in the insured person's health condition. Guaranteed Policy Renewal: Guarantees automatic renewal³ of the policy, ensures continuous coverage without gaps. Flexible benefit terms: Policy periods are at 5 / 10 / 15 / 20 years or up to age 65 respectively, allowing customers to choose the insurance plan that best suits their needs. Easy Application & Management: Customers only need to answer a few simple health questions and can complete the application in as little as 5 minutes — quick and easy, eliminating the hassle of complicated life insurance procedures. Campaign Offers: WeCare Term Life Protection Plan TL3: 60% off first-year premium, 40% off second year, plus up to HK$800 supermarket vouchers and HK$100,000 personal accident coverage. WeCare Critical Illness Protection Plan 1: 60% off first-year premium, 40% off second year, plus up to HK$600 vouchers and HK$100,000 accident coverage. WeCare Personal Accident Protection Plan 1: HK$1 million coverage with HK$200 voucher. WeMedi Outpatient Protector: First-year premium HK$388 (original HK$488), plus HK$200 voucher. WeMedi HK Dental Protector D2: First-year premium HK$1,688 (original HK$1,988), plus HK$800 voucher. WeCare Flexible Term Life Plan TF1: 60% off first-year premium, 40% off second year, plus up to HK$800 supermarket vouchers and HK$100,000 personal accident coverage. Blue Insurance Limited is authorized and regulated by the Insurance Authority under the Insurance Ordinance (Cap. 41) to sell insurance products in Hong Kong. For full campaign and product details, terms and conditions, visit: . Terms and conditions apply to the above products and offers. Remarks: 1. 'Lowest Rate Guaranteed' compares the standard premiums of two quotations. To be eligible for the 'Lowest Rate Guaranteed', the two quotations must be on the same premium payment term, policy benefit term, issue age, sex, and smoking status, and is applicable to term life policies that are intended for online sale and in Hong Kong only. 'Lowest Rate Guaranteed' is not applicable for submitted applications and in-force policies. 2. Actual underwriting result depends on the age and health condition of the Insured. 3. While the Policy is in force, renewal is guaranteed at the end of the Policy Benefit Term, before the Life Assured's 96th birthday. For more details, please refer to the Product Summary and the Policy Provisions.
