Small Danish Hotels forms strategic partnership with Mews to accelerate digital transformation
Copenhagen – Mews, the industry-leading hospitality cloud, has been selected as a strategic partner by Small Danish Hotels, the largest independent hotel chain in Denmark, to support the digital transformation of its portfolio of 64 independently owned properties across the country. The agreement enables hotels within the Small Danish Hotels chain to adopt Mews' innovative property management system, with the goal of improving operational efficiency and guest experience.
With a legacy spanning over 40 years, Small Danish Hotels connects a diverse portfolio of boutique hotels, inns, castles and seaside retreats, offering business stays as well as tailor-made holiday and weekend packages. This partnership gives its member hotels the opportunity to retain their individuality while gaining access to Mews' innovative property management system, enabling faster operations, deeper automation, and increased revenue opportunities.
This partnership is a perfect match, said Matt Welle, CEO of Mews. Small Danish Hotels represent some of Denmark's most unique and independent properties. Through this collaboration, Mews can empower them to thrive individually while benefiting from the strength of a connected, forward-thinking brand.
Member hotels that choose to implement Mews will benefit from award-winning cloud-based solutions, including digital check-in terminals and integrated payments, helping to reduce manual processes and elevate guest service.
Partnering with Mews is a pivotal step in our digital evolution, said Finn Kræfting, CEO of Small Danish Hotels. Mews' modern, user-friendly platform will help our member hotels operate more efficiently, deliver even better guest experiences, and future-proof their businesses. It's a solution that respects the individuality of each hotel while uniting us under one powerful system.
To learn more about how Mews is transforming hospitality for independent hotel brands like Small Danish Hotels, visit www.mews.com.
About Mews
Mews is the leading platform for the new era of hospitality. Powering over 12,500 customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses. Customers include BWH Hotels, Strawberry, The Social Hub and Airelles Collection. Mews was named Best PMS (2024, 2025) and listed among the Best Places to Work in Hotel Tech (2021, 2022, 2024, 2025) by Hotel Tech Report. Mews has raised $410 million from investors including Growth Equity at Goldman Sachs Alternatives, Kinnevik and Tiger Global to transform hospitality.
www.mews.com
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Rather than relying on static rates, dynamic pricing allows you to respond to fluctuations as they happen, capturing higher revenue during peak times and remaining attractive during lulls. Dynamic pricing software makes implementation seamless, analyzing real-time data to recommend or automate pricing changes, reducing manual effort and ensuring timely rate adjustments. These tools factor in market demand as a result of events, forecasted occupancy and competitor pricing so you can maximize occupancy and ADR with minimal oversight. Offer value adds Offering value-added amenities and special offers is a powerful way to attract trade show attendees and increase hotel revenue. When travelers are deciding where to stay during busy event periods, thoughtful perks can make your property stand out from the competition. These extras not only enhance guest satisfaction but encourage direct bookings and upsells. For trade show attendees, convenience and comfort are key. Popular value adds include late check-in and check-out options to accommodate irregular schedules, shuttle services to and from the expo or trade show venues and complimentary Wi-Fi to support business needs. Suite upgrades or bundled packages such as breakfast included or discounted dining also appeal to attendees looking for a more comfortable stay. Tailoring these offers to the specific event's schedule and audience helps you build loyalty and capture more ancillary revenue, making value adds a win-win for both you and your guests. Invest in targeted marketing Targeted marketing campaigns are essential for boosting a hotel's visibility among trade show attendees and driving direct bookings. By focusing your marketing strategies on the right audience – such as exhibitors, attendees and event organizers – you can maximize your return on investment and avoid wasted spend on broad, unfocused advertising. 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