Aussie brand behind viral ‘Bella' bag that sells every three minutes drops new collection for autumn

7NEWS

21-05-2025

Aussie women are obsessed with Australian handbag brand VESTIRSI, thanks to the beautiful designs, hand-crafted by Italian leather artisans.
Arguably one of the most sought-after styles is the 2-in-1 Bella Convertible, $349, the ultimate 'nappy bag' designed for busy mums on the move.
With one sold every three seconds, shoppers rave about how easy it is to transition from a structured shoulder bag to a hands-free backpack with the simple clip of a strap.
Perfect for juggling bottles, nappies, snacks, and swaddles —all while chasing toddlers or pushing prams—this 2-in-1 design is more than a convenience; it's a necessity.
And now the popular brand has launched a brand new autumn collection, full of suede, choc colourways and slouchy silhouettes.
Worth every cent, these timeless bags will last for seasons to come.
VESTIRSI's latest range features a curated range of bags crafted from the finest Italian leather. Home to trending seasonal colours and textures, including the trending material; suede.
Meet the Sloane, a large pebble leather bag that can be worn over the shoulder or carried like a clutch. The perfect company for a ladies brunch.
Or for a daytime affair, the suede Eden is the perfect size for carrying from home to the office, with enough room to store all your essentials.
The best-selling Bella is now available to pre-order in a dark chocolate colourway, and it doesn't look like a 'traditional' baby bag.
Sleek and slouchy with just the right amount of structure, it's chic enough to accompany women to meetings, brunches, and even date nights long after the baby years are over.
Unlike traditional nappy bags that scream 'function over fashion,' VESTIRSI's Bella offers laid-back luxury without sacrificing the pockets, compartments, and durability that new mums rely on.
The brains behind VESTIRSI, Monica Upton, is no stranger to the juggle.
An ex-MECCA publicist and mum of two, Monica saw a glaring gap in the market for handbags that could work as hard as mothers do — without looking like a nappy bag from the baby aisle.
Inspired by her own frustrations and fuelled by her creative spirit, she launched VESTIRSI in 2019, marrying Aussie simplicity with Italian tradition.
Handcrafted in Italy in the same region her grandparents once called home, each VESTIRSI bag tells a story of heritage, care, and craftsmanship.
Shoppers are giving the Bella Bag, a 4.9-star rating on VESTIRSI's website.
'I would buy this bag 100 times over,' one happy shopper commented.
'Seriously the most beautiful bag I've ever had,' another shopper wrote.
'I love how versatile this bag is, it's my go-to,' a third reviewer added.