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Shopping for agreement: the truth about financial advice

Shopping for agreement: the truth about financial advice

Irish Times05-08-2025
We seek financial advice to make better, more accurate decisions – don't we? Well, maybe not.
Often, we're shopping for agreement, looking for someone to bless the choice we were leaning toward all along.
So suggests a recent study, Motivated Advice Seeking: Are Advice Seekers Trying to Be More Accurate?, which says we don't want better advice, but better justification.
Across five studies on real-world decision-making, many involving financial trade-offs – from quitting a job to covering medical bills, booking a holiday or renovating a kitchen – researchers found that people seek out advisers they believe will agree with them. They also frame questions in biased ways, emphasising the option they secretly hope to hear endorsed.
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Advisers pick up on these cues, resulting in advice being 'co-created by both motivated advisees and motivated advisers'.
Result: a feedback loop where confidence goes up, but decision quality doesn't. In financial terms, that can mean wasted money, missed opportunities or preventable regret.
In short, it's less about clarity than comfort. Next time you seek financial advice, ask yourself: am I looking for advice or affirmation?
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Trump extends China truce for 90 days, averting tariff hike
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Trump extends China truce for 90 days, averting tariff hike

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Trump's higher tariff rates kick in, hitting goods from major trading partners
Trump's higher tariff rates kick in, hitting goods from major trading partners

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Trump's higher tariff rates kick in, hitting goods from major trading partners

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