Jane Moore criticises 'snooty' reactions to ITV's decision to cut Loose Women airtime
Loose Women panellist Jane Moore has hit out at the 'snooty reaction' to the news that the ITV daytime programme is one of the shows to be hit by cuts from the channel.
Jane Moore has criticised the "snooty reaction" from some critics following the news that Loose Women will be reduced to 30 weeks per year. The journalist, who believes ITV is planning to reallocate funds saved by this decision towards more sports programming, saying she's "immensely disappointed" at what she termed "lazy misogyny".
She wrote: "One male commentator for a broadsheet casually dismissed Loose Women - on air for 25 years - as a 'gabfest'... The snooty reaction from some quarters was immensely disappointing."
While Jane, 63, refrains from identifying either the broadsheet or the commentator in her column, she proceeds to highlight instances where Loose Women has robustly challenged prominent political figures.
In her article for The Sun, she pointed out: "Clearly he hadn't seen the episode when Janet Street Porter turned to then-Prime Minister Rishi Sunak and demanded: 'Why do you hate pensioners?'... Or when a squirming Nigel Farage was put on the spot and declared afterwards 'that was one of the scariest things I've ever done.'".
Loose Women, an ITV fixture since 2000, also received accolades earlier this year with a Royal Television Society award for its 'Facing It Together' campaign, which raises awareness about domestic violence, reports the Mirror.
Both 'Loose Women' and ' Lorraine ' are set to become victims of a significant ITV overhaul, with plans to reduce their annual airtime to just 30 weeks from 2026.
It's believed that this strategy will be a cost-saving measure for the network, but Jane, who appeared on I'm a Celebrity...Get Me Out of Here! last year, has been informed that the savings will likely be redirected into sports programming.
The seasoned presenter expressed her disappointment: "When it was announced that one of the precious few, all-female shows was being cut back to 30 weeks a year to save money for, among other things, more sport, the snooty reaction from some quarters was immensely disappointing.
"We always cover the day's main news stories, as well as important topics such as, among many other things, miscarriage, post-natal depression, menopause, midlife female invisibility (oh the irony) and breast cancer awareness."
Jane has been a staple on Loose Women since 2013, following an earlier three-year period which concluded in 2002.
She is part of a diverse panel that includes members ranging from 25 to the legendary 85-year-old TV icon Gloria Hunniford.
Speculation suggests that there may be a reduction in the number of panellists next year, along with a decrease in broadcasting hours.
Lorraine Kelly is also reportedly discontented with the upcoming changes. She has been the face of her self-titled morning show on ITV since 2010.
However, an ITV insider disclosed this week: "She has been an icon of ITV but serious cuts need to be made and her show has been cut to just 30 minutes, which after ad breaks will be a very short chunk of time."
Another source disclosed to the Mirror: "Lorraine was not happy about what is happening and also had concern for the production team which will be cut back too."
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