Step Named to CNBC's World's Top Fintech Companies 2025 List
'This recognition reflects the incredible work of our team and our community of users. Gen Z doesn't want traditional banking. They want tools that feel intuitive, social, and empowering—and that's exactly what Step delivers"
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This exclusive recognition places Step among the most innovative and impactful fintech companies in the world today. More than 2,000 companies were evaluated for the list, with only a select group making the final cut across categories such as neobanking, digital payments, wealth technology, insurtech, and digital assets. Each contender was measured against a series of rigorous general and segment-specific performance indicators, derived from in-depth research including annual reports, company websites, and third-party media analysis.
Step is honored to be recognized as one of only 35 neobanks worldwide on the list—a testament to its commitment to reimagining financial access and wellness for the next generation.
'We're excited to be named one of CNBC's top fintech companies in the world,' said CJ MacDonald, co-founder and CEO of Step. 'This recognition reflects the incredible work of our team and our community of users. Gen Z doesn't want traditional banking. They want tools that feel intuitive, social, and empowering—and that's exactly what Step delivers.'
Since its launch in 2020, Step has helped over 6.5 million users bank smarter, build credit from an early age, and take control of their financial future. With a user experience that feels as seamless as social media, Step has become a daily financial companion for Gen Z—enabling free banking, early paycheck access, and personalized financial tools that promote long-term wellness.
As Step celebrates its five-year anniversary, the company is also celebrating momentum. Backed by a roster of influential investors including Steph Curry, Will Smith, Charli D'Amelio, and Justin Timberlake, Step continues to lead the charge in connecting financial literacy with culture and technology.
Step's inclusion in CNBC's World's Top Fintech Companies marks a major milestone in its journey—and signals a growing demand for innovative, culture-forward solutions that meet young people where they are.
About Step
Step is a next-generation banking platform for teens and young adults, offering credit-building, early pay access, and modern money tools with zero fees. Headquartered in San Francisco, Step is on a mission to help Gen Z achieve financial independence.
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