AI Platform Glu Enters APAC to Streamline Ecommerce Content Creation

Martechvibe

17-04-2025

Glu allows users to publish content across multiple channels directly within the platform.
AI-powered platform Glu, a content creation and management tool, has entered the Asia-Pacific region to streamline the creative processes in the ecommerce industry.
Glu is built to help ecommerce teams, social media managers, and brands speed up their content creation process while ensuring brand consistency.
The AI platform organises digital assets through automatic tagging while generating tailored content suggestions. It also automates tasks such as bulk cropping, resizing, and background removal, enabling users to edit directly on the platform. To maintain brand consistency, it centralises guidelines and templates.
Glu also allows users to publish content across multiple channels directly within the platform. It has integrated with platforms such as Shopify, Facebook, Instagram, TikTok, Pinterest, Google Ads, and Mailchimp.
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In a study, Glu found that a majority of the interviewed companies' time is spent on adapting existing assets while focusing only on three to four platforms, leaving viewers on other platforms untapped.
Through the platform, content creators for ecommerce can improve their production efficiency, increase engagement, and reduce software costs. It enables teams to focus on strategies to make them stand out from other competitors in the industry.
'We're beyond excited to be empowering businesses with practical GenAI solutions. Our platform will not only save users precious time, but also help them reach more customers across multiple platforms with consistent, high-quality creative content,' Sangeeta Mudnal, Chief Technology Officer at Glu, said.
'Glu.ai was built on a foundation of comprehensive customer research, beta testing with clients, and integrating their feedback—all guided by design thinking principles and insights from the Stanford Graduate School of Business seed program,' Mudnal added.
Glu plans to upgrade its AI capabilities in the future, building on its features to further simplify content creation for ecommerce merchants.
ALSO READ: Adobe Announced New Adobe Express Innovations
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Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle.
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HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals.
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Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales.
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Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics.
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Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
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Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio.
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