Yas Marina Circuit and Porsche Centre Abu Dhabi, Ali & Sons, Extend Strategic Partnership – Featuring the Latest Porsche Taycan Turbo and Expanded Driving Experiences
Yas Marina Circuit and Porsche Centre Abu Dhabi, Ali & Sons Co. LLC, have officially announced the extension of their long-standing partnership, reinforcing their shared commitment to delivering world-class automotive experiences in the capital.
The renewed collaboration continues to merge Porsche's performance legacy with Yas Marina Circuit's state-of-the-art facilities, offering exclusive customer activations, bespoke track day events, and premium access to the circuit's iconic motorsport calendar – including the Formula 1® Etihad Airways Abu Dhabi Grand Prix.
As part of the partnership, the latest-generation Porsche Taycan Turbo has joined the DriveYAS fleet, offering guests a premium electric driving experience that combines thrilling acceleration, advanced handling, and sustainable performance.
Ali Al Beshr, General Manager of Yas Marina Circuit, commented:
'Our partnership with Porsche Centre Abu Dhabi is rooted in a shared pursuit of excellence. The addition of the new Taycan Turbo to our DriveYAS fleet reaffirms our commitment to bringing the latest innovations in performance driving to the heart of Abu Dhabi. Together, we are creating unforgettable experiences for fans, drivers, and automotive enthusiasts alike.'
Wissam Khalil, General Manager of Porsche Centre Abu Dhabi, added:
'Extending our partnership with Yas Marina Circuit allows us to continuously engage with our customers in unique and meaningful ways. From dynamic track days to electrifying DriveYAS sessions, and the incredible backdrop of Formula 1 weekend, this collaboration showcases the full potential of Porsche's performance in a setting that's as extraordinary as our vehicles.'
The Porsche Taycan Turbo is a technological marvel – boasting up to 680 PS (671 hp) with overboost power, lightning-fast 0 to 00 km/h acceleration in just 3.2 seconds, and Porsche Active Suspension Management for exceptional track handling. With its all-electric drivetrain, the Taycan Turbo delivers powerful, sustainable performance without compromise – making it the ideal fit for Yas Marina Circuit's forward-looking driving experiences.
In addition to its presence on the DriveYAS lineup, Porsche Centre Abu Dhabi will continue to activate during major motorsport events, including exclusive displays and VIP experiences during Formula 1 weekend, while also hosting tailored track day events for Porsche owners and prospects throughout the year.
This extended partnership represents a dynamic blend of innovation, heritage, and high-performance culture – bringing together two brands that share a passion for driving excellence.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Sport360
an hour ago
- Sport360
Calling all sports fans: Eight must-see sporting events in Abu Dhabi this year
From thrilling F1 championship finales to world-class basketball and combat sports, Abu Dhabi has firmly established itself as a leading global sports hub. With world-class venues, record-breaking crowds and a year-round calendar of elite events, the emirate continues to raise the bar for sports fans across the globe. There's never been a better time to experience sport in the UAE capital, so here's a look at some of the biggest sporting events you won't want to miss in 2025 – all available to book, explore and learn more via Abu Dhabi Calendar . UFC Fight Night July 26 | Etihad Arena, Yas Island Abu Dhabi has , and this year's Fight Night promises another stacked card of global MMA talent. Fans can expect thrilling finishes, breakout performances, and the signature electric atmosphere of Yas Island. NBA Abu Dhabi Games October 2-4 | Etihad Arena, Yas Island The NBA returns to the capital for another electrifying showdown at Etihad Arena. Expect sold-out crowds, star-studded line-ups, and courtside action as two top-tier teams go head-to-head in the Middle East's premier basketball showcase. UFC 308 October 25 | Etihad Arena, Yas Island Another thrilling Abu Dhabi Showdown Week is set for the UAE capital, with a championship bout and full roster set to be announced. Stay tuned for announcements nearer the time, but it's sure to be another electirifying night of elite MMA action. Abu Dhabi HSBC Championship November 6-9 | Yas Links Abu Dhabi Part of the prestigiousthis golf tournament attracts the sport's biggest names for four days of fierce competition at Yas Links Abu Dhabi. With dramatic fairways and picturesque greens, it's the perfect blend of skill and spectacle. Abu Dhabi World Professional Jiu-Jitsu Championship November 6-16 | Mubadala Arena Hosted at the state-of-the-art Mubadala Arena, this flagship event draws the world's top Jiu-Jitsu athletes. With thousands of competitors and a global audience, it's a celebration of discipline, strategy, and strength. Formula 1® Etihad Airways Abu Dhabi Grand Prix December 4-7 | Yas Marina Circuit The season finale of the F1 calendar returns to Yas Marina Circuit, where championship dreams are made (or broken). From the roar of the engines to the glamour of the after-race concerts, it's a bucket-list experience for motorsport fans. ADNOC Abu Dhabi Marathon December 13 | Abu Dhabi City Thousands will take to the streets of Abu Dhabi for the annual marathon, with distances for elite runners and casual joggers alike. The route showcases the capital's scenic landmarks, creating a race that's as beautiful as it is competitive. World Tennis League December 19-22 | Etihad Arena, Yas Island Where music meets match point. The World Tennis League returns with a star-studded roster of tennis legends and live performances from global artists, creating one of the most entertaining events on the calendar. Stay up to date and book your tickets via Abu Dhabi Calendar.
TECHx
2 hours ago
- TECHx
Fortinet Unveils AI-Powered Cybersecurity Upgrades
Home » Emerging technologies » Cyber Security » Fortinet Unveils AI-Powered Cybersecurity Upgrades Fortinet® (NASDAQ: FTNT), announced new upgrades to its data and productivity security portfolio. The company revealed enhancements to FortiMail through the launch of the FortiMail Workspace Security suite. These updates establish FortiMail as a highly customizable email security platform. It now extends protection beyond email to browsers and collaboration tools. This includes platforms like Microsoft 365, Teams, Google Workspace, and Slack. Fortinet reported that the new capabilities provide broader, AI-powered protection across digital work environments. These advancements also include improvements to FortiDLP, the company's data loss prevention and insider risk management solution. According to Nirav Shah, Senior Vice President of Products and Solutions at Fortinet, 'Cybercriminals are targeting users and using tools like FraudGPT, BlackmailerV3, and ElevenLabs to automate threats.' He added that Fortinet's enhanced AI-powered security tools help defend against these sophisticated attacks. The upgrades offer: AI-driven defense across email, browser, and collaboration environments Managed 24×7 incident response to reduce pressure on SOC teams Fortinet highlighted that today's hybrid workforce increases the attack surface due to reliance on SaaS and collaboration tools. The company's 2025 Global Threat Landscape Report shows a rise in AI-powered cybercrime, including phishing and impersonation attempts. FortiMail now includes flexible deployment across appliances, virtual machines, SaaS, and hosted services. It supports multiple operating modes such as gateway, server, ICES, and hybrid. The platform integrates with Perception Point, recognized in the 2024 Gartner® Magic Quadrant™ for Email Security. The FortiMail Workspace Security suite helps detect evasive attacks and block threats hidden in shared files or malicious links. It also improves visibility into user behavior across cloud environments. FortiDLP adds secure data flow capabilities with lineage and sequence detection. It tracks how data is used and manipulated by users. It also flags suspicious behavior for further investigation. Fortinet reported that this helps prevent data exposure to unsanctioned SaaS and GenAI platforms. Fortinet stated that these enhancements deliver a unified cybersecurity approach. The company aims to provide visibility, control, and faster threat response in today's complex digital landscape.
Gulf Business
2 days ago
- Gulf Business
Ethara's Danny Klima on project management and its role in global sporting events
Image: Gareth Harford / Motorsport Images Photographer) courtesy E1/ For illustrative purposes In the high-stakes world of international events, delivering flawless execution while juggling complex logistics, tight timelines, and diverse stakeholders is no small feat. Danny Klima, venue portfolio director at Ethara, shares how project management principles are at the heart of the success of iconic events like the Formula 1 Etihad Airways Abu Dhabi Grand Prix last year. With over two decades of global experience and 18 years in the UAE, Klima reflects on how certifications from the Project Management Institute ( Danny Klima/ Image: Supplied How has your project management training supported the successful delivery of the Abu Dhabi Grand Prix? Live events have their own set of inherent uncertainties and risks involved with anything from weather conditions, logistical issues and last-minute changes impacting deliverables.. We need to be agile and quick to adapt and turn things around whatever the disruptions as the event has to go live. My Project Management Professional (PMP) and Program Management Professional (PgMP) certifications gave me the tools to lead cross-functional teams with a leadership style that balances decisiveness and collaboration. These qualifications also helped me foster synergy across technical teams and international stakeholders while embedding a culture of accountability. In the end, the outcome is the most crucial part of it all, and if we are able to navigate the challenges and have a process-driven approach while remaining quick on our feet to counter unexpected challenges on the way, we have a win-win situation in hand. Sustainability is another key focus. I used my training to embed sustainability within every phase of the project — from work breakdown structures and programme architecture to delivery and post-event evaluation. This structured approach helped us integrate innovations like renewable energy and waste-reduction strategies into the planning and execution process. What are some of the key sustainability initiatives at the Grand Prix? Sustainability is a fundamental part of our event blueprint. The Grand Prix operations teams are quite process-driven to ensure efficiency and they are already dialed into sustainability. Our sustainability initiatives, be it around advanced technology to reduce our energy consumption — all of our track lights are LED so it reduced our electricity demands — or our renewable project, where we commissioned a one-megawatt solar car park, are really a fundamental part of the business. F1 has a sustainability steering committee that ensures sustainability is embedded into department objectives. For a massive event like this where we have 70,000 spectators coming to an event for a 10-hour day, the impact can be huge. We focus on plastic and waste, wellbeing, energy use, fan travel, how fans get to the venue, how the event impacts the local community, and, of course, carbon. And we think about air quality. We think about noise. We think about groundwater pollution. We initiated a shift to e-tickets as part of our waste management agenda a few years ago. We didn't have to produce the plastic cards, or the lanyards. We didn't need planes and trains and buses to ship the tickets all around the world. So we eliminated all of that waste and logistics from the event, which we're really proud of. We're an old venue. Yas Marina Circuit has been operating since 2009, so we have a lot of old technology. Converting everything to LED lighting has definitely helped. Even simple solutions like having water diffusers on the bottom of taps has helped to reduce wastage especially when we have 70,000 people using the venue. We work with suppliers with sustainability strategies, who have frameworks and net-zero ambitions, and help us deliver our objectives as well. As for how we measure the success of our sustainability drive, we have a robust customer feedback survey which enables us to work around our limitations and scale up our success. We also ensure we are up to date with our certifications which showcases our adherence to sustainable measures. We also get scored by Formula 1 for our sustainability plan around plastic and waste, well-being and nature, energy, fan travel, local community and carbon. Formula 1 sets some stringent guidelines and their feedback mechanism through scoring and awards enable us to ensure we are on the right path. Looking back at the 2024 Formula 1 Etihad Airways Abu Dhabi Grand Prix — what was a key learning from this edition? The 2024 edition marked the culmination of a high-stakes season, and delivering such a multifaceted event reinforced the importance of stakeholder alignment and agile planning. Whether coordinating race-day operations or managing back-to-back headline concerts, the key learning was the need for real-time responsiveness grounded in a robust project framework. These insights will help us elevate future editions even further. How has technology — especially AI and data analytics — changed how you plan and execute events? Adaptability is key to success in this field. Data analytics has helped us optimise resource allocation, forecast demand, and reduce waste. For Formula 1, we often need to know attendee needs before they do — and AI is helping us do just that. Emerging tools are improving our ability to anticipate issues and personalise experiences, and I'm excited about the continued role of AI in shaping how events evolve in the coming years. You've lived in the UAE for nearly two decades. How has the local culture influenced your approach to event management? The UAE's emphasis on hospitality and inclusivity aligns beautifully with our goals in event delivery. Working in Abu Dhabi has taught me the value of adaptability and cultural sensitivity. The local tradition of blending innovation with heritage has helped shape my approach — whether it's integrating advanced technology or meeting global standards while honouring local customs. What does the future look like for Abu Dhabi as a global events destination? Abu Dhabi's transformation into a holistic world-class leisure and lifestyle destination is purely a byproduct of the leadership's ambitious vision backed by heavy investment into innovation that marries technology with sustainability. There are of course challenges with regards to climate and logistics and navigating permits, regulations and legal requirements. But at the end of the day, the steadfast vision to offer a memorable experience for all visitors backed by best-in-class practices and world-class infrastructure along with a robust investment into skilled workforce has ensured the emirate has been able to attract a diverse range of footfall. There is huge potential here for the global events industry and what makes the venue truly unique is the adherence to local culture while not compromising on offering the very best of services to guests. An international event like the Formula 1 Grand Prix draws its own unique crowd – from spectators to vendors to the real heroes on track. The emirate has proved over the years that it can host world class events where technology, innovation and creativity come together intricately to offer a truly memorable experience for all involved. And the cred
