Woman Linked to Chappell Roan Post—Unprepared for What Internet Does Next
Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content.
A small perfume business owner has shared her bewilderment after seeing a sudden spike in sales—she later discovered, to a cryptic Instagram post from pop star Chappell Roan.
The owner, who runs Thin Wild Mercury (@thinwildmercury), posted a video asking for help solving the mystery of the unexpected sales boost. The TikTok quickly took off, amassing over 20,500 likes and 345,700 views.
It all began when Roan posted on Instagram: "Will the girl who I just met at the perfume store please comment the perfume you recommended I wrote it down and just deleted it on accident. The word 'girl' was in the brand name & you said it smelled like lipstick. Thank you."
Fans quickly swarmed the Hot to Go singer's post with one prevailing theory: she was talking about Girl of the Year, a scent by Thin Wild Mercury. As it turns out, the perfume's first note is—"lipstick."
Still in the dark, the business owner was casually drinking a smoothie when her phone started blowing up with orders. She checked social media but couldn't immediately figure out what had triggered the sudden attention.
"The shock I felt when someone dmed me a Chappell Roan post. It was insane. The way that her caption hit me when I read it was that she was in a perfume store chatting with somebody, and based off of what she was saying, they recommended something that she wasn't able to smell in the store and suggested perhaps my perfume," she explained.
However, the mystery took a turn when debate erupted in the comments over whether the perfume in question was actually Girl of the Year or Good Girl by Carolina Herrera, which comes in a stiletto-shaped bottle.
A TikTok user, @jessica_yk92, joined in, claiming to be the perfume store worker and saying the scent Roan was after was indeed Herrera's Good Girl. But shortly after, she admitted she was just joking.
Chappell Roan attends the 67th GRAMMY Awards at Crypto.com Arena on February 02, 2025, in Los Angeles, California.
Chappell Roan attends the 67th GRAMMY Awards at Crypto.com Arena on February 02, 2025, in Los Angeles, California.
Axelle/Bauer-Griffin / Contributor/FilmMagic
"Plot twist...it ain't me! I wasn't expecting this comment to get this many likes as it did I was just having a laugh. Please forgive me @chappellroan and the fans. I hope the real girl does come forward and gets a lifetime supply I feel so bad."
The scent debate didn't end there. TikTokers joined in with curiosity and commentary.
"What does it mean to smell like 'lipstick'?" asked Madison.
"It's just like a base cosmetic smell. if you'd ever smelled like unscented lotion it's similar lol," responded danisjustwatching.
"It has to be Girl Of The Year! The lipstick note is addicting and came to mind immediately when I saw the post!" said Landon.
Eventually, the mystery was solved. The Thin Wild Mercury owner revealed that the girl from the perfume store—named Maggie—had reached out directly and confirmed the story.
She also commented on the original TikTok: "It was actually me, I told her about girl of the year at scent bar. Suggested she buy both sample sets and play around Also..had no idea it was her when I mentioned it. You deserve your flowers!"
Maggie later followed up with an email with the subject line: "The Chappell Roan thing lol," explaining that she recommended Girl Of The Year after hearing the pop star was looking for a "lip scented perfume."
She confessed she didn't recognize Roan at the time—she doesn't listen to her music—but her friend realized it was the singer after spotting her tattoos as they left the shop.
"So this is a cool story, but Chappell Roan has not smelled my perfume yet. She's just intrigued by it and interested in trying it out, so hopefully she does," the business owner concluded.
TikTok users rallied in support of the brand and the moment:
"Aww Maggie seems so sweet, I hope you'll send her the Laurel Canyon she's on the hunt for!" said Laura.
"Omg so happy for you! you totally deserve the hype!!!" commented @spacegirlamber.
"LOVE this for you," added @Elliescent.
Newsweek reached out to @thinwildmercury and Maggie, @petillantbrat, for comment via social media. We could not verify the details of the case.
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