Amazon Partners With Tamara to Expand BNPL Offering in KSA & UAE
Jul 10, 2025
Amazon Payment Services has announced a new partnership with Saudi fintech Tamara to offer Buy Now, Pay Later services to merchants in the UAE and Saudi Arabia. The move aims to enhance payment flexibility for consumers and expand Sharia-compliant instalment options across the region's digital economy.
The service allows customers to split payments into four interest-free instalments with no hidden fees or penalties. Tamara's BNPL offering will be integrated into Amazon Payment Services' existing merchant ecosystem, providing a unified digital payment solution across industries such as e-commerce, fashion, healthcare, travel, and education.
For merchants, the addition of BNPL is expected to increase conversion rates, average basket sizes, and customer retention, while reducing cart abandonment. The integration also includes streamlined reporting and reconciliation tools to support financial tracking.
Amazon Payment Services already supports BNPL options through more than 25 banking partners in the UAE, Saudi Arabia, Egypt, and Jordan. The Tamara integration adds a debit-based solution to its suite of instalment services, offering greater choice to merchants and consumers alike.
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