Strong U.S. Sales for Lamborghini in Uncertain Times
Lamborghini has announced its results for the first quarter of 2025, and the numbers paint a picture of strong momentum—particularly in the United States, which retained its position as the company's most important market. These results arrive at a time when the luxury automotive landscape faces growing uncertainty, especially as newly introduced tariffs threaten to reshape how foreign-made vehicles are priced and sold in the U.S.
From January through March, Lamborghini delivered 2,967 cars globally, representing a significant 29.6% increase over the same period last year. This boost in performance translated into €248.1 million (roughly $281.2 million) in operating income. Leading the growth was the U.S. market, where 933 units were delivered—comfortably ahead of Germany (366), the United Kingdom (272), Japan (187), and Lamborghini's home market of Italy (143). Other notable territories included South Korea (134), the Middle East (104), Switzerland (95), Australia (85), and France/Monaco (76).
CEO Stephan Winkelmann acknowledged the impressive quarter, especially in light of today's economic headwinds. 'The future is in our hands,' he stated. 'These results confirm the strength and global appeal of the Lamborghini brand—even when faced with economic uncertainty. Our focus on performance, innovation, exclusivity, and customer-tailored quality continues to pay off.'
Fueling this success were two standout models. First, the Revuelto, Lamborghini's groundbreaking plug-in hybrid V12 flagship, played a central role in the quarter's momentum. Combining a naturally aspirated 6.5-liter V12 with three electric motors, it produces a combined 1,001 horsepower. That's enough to launch the car from 0 to 62 mph in just 2.5 seconds, with a top speed of 217 mph.
Also contributing significantly was the Urus SE, the newest iteration of the company's best-selling SUV. This plug-in hybrid variant combines a 4.0-liter twin-turbo V8 with an electric motor integrated into its transmission, producing a total of 789 bhp. It accelerates to 62 mph in 3.4 seconds and tops out at 194 mph. With the Urus S and Performante being phased out, the SE is poised to carry the lineup forward.
While Lamborghini has not disclosed which specific model led U.S. sales, it's widely expected that the Urus remains the top performer, as it has consistently driven the brand's growth since its launch. Meanwhile, the V10-powered Huracán remains in limited production until the all-new Temerario fully replaces it later this year.
What makes this quarter particularly noteworthy is the timing. The results came just before the implementation of new U.S. tariffs that add complexity to the outlook for imported luxury vehicles. While Q1 deliveries weren't affected by the tariffs, uncertainty looms over how these policies might influence consumer behavior and pricing in the quarters ahead.
That said, Lamborghini operates in a rarefied segment where buyers are typically less price-sensitive. Supercars in this price bracket often weather economic policy shifts more gracefully than mass-market models. Whether Lamborghini can maintain this strong momentum through the rest of 2025 remains to be seen—but if Q1 is any indication, the brand is entering this new era with confidence.
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