British skincare brand sold in Boots launches 50% off sale as it prepares to close down this month
The much-loved label is preparing to close down this month, so shoppers need to act fast to snap up their favourites at half price before they're gone for good.
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East London's REN is best known for leading the pack with a stripped-back, no-nonsense approach to skincare.
Founded by Rob Calcraft and Antony Buck, it was ahead of the curve when it came to so-called "clean" beauty.
The brand was a trailblazer for sustainable beauty, championing natural ingredients and formulas gentle enough for sensitive skin.
Goodbye after 25 years
Named after the Swedish word for 'clean,' REN was born in 2000 when its founder's pregnant wife started reacting badly to her usual products.
From the beloved Evercalm balm to the barrier-boosting elixir, REN's lineup has always favoured planet-friendly bioactives — ditching parabens, synthetic fragrances, sulfates and petrochemicals way before it was trendy.
REN was acquired in 2015 by beauty giant Unilever, joining its Prestige Brands division.
Its eco-conscious ethos set the blueprint for every green beauty brand that came after.
REN's gentle, effective formulas have won fans across the board — from teens discovering skincare for the first time, to those battling eczema.
While the industry buzzes with greenwashing nonsense, REN has remained a rare trustworthy name in sustainable skincare for 25 years.
Official statement
But now, REN has revealed the last time consumers can buy products from its official website on Instagram.
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Sharing the date and a heartfelt message alongside an image which said: "We have some news… News for our fRENds ♥︎ You can still shop with us over at renskincare.com until 31 July 2025.
'After 25 incredible years we will soon be closing our doors. Born in London in 2000, we have been proud to put 'clean' skin care on the agenda, creating positive change for our people and planet.
'We thank you, our community, for your support over the years'.
Fans flooded to the comment section devastated to see the British beauty brand go.
Fans react
One wrote: "I appreciate all you've done for me! What an amazing journey.'
Another said: "Wow. The Glow tonic changed my entire life 😭'
A third penned: "You really cleared my skin so many times, I have the most sensitive skin ever!"
In May, the news broke that REN is set to close, leaving the beauty world gutted.
Unilever said the decision was 'difficult' and blamed a mix of 'internal factors' and 'market challenges' for REN's failure to stay profitable long-term.
They said: 'We're proud of everything REN's achieved in 25 years — putting clean skincare on the map and making a difference for people and planet."
If you're a fan, now's the time to grab those cult classics — from sensitive skin SPF to soothing balms — before it's too late.
Shop here.
Biggest beauty mistakes
Fabulous' Beauty Editor Tara Ledden has shared the do's and don'ts when it comes to beauty.
"No matter how much time and money you spend on your beauty routine, if you're not getting the basics right, the rest is wasted.
"There aren't many non-negotiables, but these are the biggest beauty mistakes sabotaging your regime."
Not wearing SPF: Sun-damage is the main cause of premature skin ageing, so if you want to keep your skin looking plump and glowing, sun cream is vital.
Using expired products: Best case, they're ineffective and don't deliver the results they promise, worst case they cause irritation and infection. The shelf life of beauty products differ - for example, mascara is usually good for 3-6 months while lipstick can last for 9-18 months. Check the 'POA' symbol on the packaging (it looks like a jar and will have a number inside for how many months it's safe once opened. If you can't remember when you opened your product, throw it away and start again, marking the month and year with a permanent marker on the packaging.
Not knowing your undertones: If you're using make-up with the wrong undertones, it'll never look natural no matter how much you blend it! An easy trick to work out whether you have cool, warm or neutral undertones is to check the veins on your wrist - if they look blue, you have cool undertones, if they're green, you have warm and if they're a mix you have neutral.
Skipping heat protector: It might feel unnecessary, but much like sun damage on the skin, excess heat is the most common cause of hair damage. So, if you want shiny, healthy hair, or you're trying to grow it longer, using a heat protection product is key.
Not washing your face before bed: it's as simple as this, if you're not washing your face before you go to sleep, everything that's been on your skin during the day is sitting there for even longer, clogging your pores and drying out the surface. Any skincare applied on top isn't going to be effective with a layer of dirt underneath, and you're probably going to end up with dirty pillows too - yuck!
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