iCAUR launches in Dubai with global debut of V27 & 03T SUVs and ambitious GCC expansion plan
At the launch, the two new SUV models – the iCAUR V27 and iCAUR 03T – were unveiled, with technical specifications confirming their adoption of advanced range-extender hybrid powertrains designed to optimise performance and driving range. Visually, the V27 and 03T emphasise a distinctive, boxy silhouette – a core element of iCAUR's "J-Style" design philosophy. This approach is explicitly tailored to resonate with style-conscious and youthful Middle Eastern buyers seeking standout presence.
As iCAUR's first mid-to-large SUV, the V27 REEV blends retro aesthetics with modern technology, creating a striking visual identity defined by rugged character. Measuring over 5 meters in length and nearly 2 meters in both width and height, this model conveys a firm stance. The V27 also offers exceptional range performance, eliminating anxiety on long journeys. Its golden REEV powertrain ensures stable, consistent power delivery, even in complex terrain conditions.
The iCAUR 03T REEV is a smart, boxy SUV equipped with a class-leading i-AWD system. It dynamically adjusts power distribution for optimum traction and stability. Featuring a pioneering all-aluminum multi-cavity cage body and a comprehensive active safety system — including 11 active safety features — the 03T REEV is designed to offer a worry-free drive where enjoyment takes the front seat.
This launch event also unveiled the customisation ecosystem of iCAUR, featuring three core configurations (pickup, convertible, space exploration), with technical specifications including quick-release fenders, LEGO-inspired brake lamp assemblies, and 100+ plug-and-play accessories via standardized interfaces. The demonstration also integrated the AiMOGA humanoid AI robot's operational capabilities across smart mobility and lifestyle scenarios, presenting a prototype framework for personalized automotive adaptation. This platform establishes iCAUR's strategic positioning in the youth-oriented EV market through scalable hardware architecture and AI-enabled interface solutions. It aims to meet the demand of Middle Eastern consumers for personalized products and intelligent lifestyles.
During the event, Zhang Xiaolong, general manager of Chery International Middle East, outlined iCAUR's aggressive regional roadmap. The brand has secured cooperation intentions with three leading distributors, laying the groundwork for rapid market penetration. Initial rollouts will target the UAE, Qatar, and Bahrain by late 2025, with plans to expand across other Middle Eastern nations. "Our goal is to make iCAUR the most desirable automotive brand in the Middle East," stated Zhang. "We aim to cultivate a vibrant, culturally attuned community that celebrates individuality and cutting-edge design."
According to official data, by the end of June 2025, Chery Group had cumulatively exported 5 million vehicles to overseas markets, making it the first Chinese automaker to achieve this milestone. As a key component of the group's global strategy, the iCAUR brand will focus on the Middle East as its core market, offering consumers a new and innovative travel experience.
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