Latest news with #iCAUR
Zawya
3 days ago
- Automotive
- Zawya
ICAUR brand launches in Dubai
Dubai, United Arab Emirates - Chery Group officially launched its new brand, 'iCAUR', in Dubai, marking a significant strategic push into the Middle East. The debut featured the global unveiling of two key SUV models, 'V27 ＆ 03T' and outlined ambitious expansion plans for the middle east region. iCAUR V27 & 03T: Hybrid Innovation Meets J-Style Design Philosophy At the launch, two new SUV models - the iCAUR V27 and iCAUR 03T were unveiled with technical specifications confirming their adoption of advanced range-extender Hybrid powertrains designed to optimize performance and driving range. Visually, the V27 and 03T emphasize a distinctive, boxy silhouette - a core element of iCAUR's "J-Style" design philosophy. This approach is explicitly tailored to resonate with style-conscious and youthful Middle Eastern buyers seeking standout presence. As iCAUR's first mid-to-large SUV, the V27 REEV blends retro aesthetics with modern technology, creating a striking visual identity defined by rugged character. Measuring over 5 meters in length and nearly 2 meters in both width and height, this model conveys a firm stance. The V27 also offers exceptional range performance, eliminating anxiety on long journeys. Its golden REEV powertrain ensures stable, consistent power delivery, even in complex terrain conditions. The iCAUR 03T REEV is a smart boxy SUV equipped with a class-leading i-AWD system. It dynamically adjusts power distribution for optimum traction and stability. Featured a pioneering all-aluminum multi-cavity cage body and a comprehensive active safety system includes 11 active safety features, the 03T REEV model is aimed to offer a worry-free drive where enjoyment takes the front seat. Brand Launch: Modular Design and AI-Robotics Driven New Ecosystem Model This launch event unveiled the customization ecosystem of iCAUR featuring three core configurations (pickup, convertible, space exploration) with technical specifications including quick-release fenders, LEGO-inspired brake lamp assemblies, and 100+ plug-and-play accessories via standardized interfaces. The demonstration also integrated the AiMOGA humanoid AI robot's operational capabilities across smart mobility and lifestyle scenarios, presenting a prototype framework for personalized automotive adaptation. This platform establishes iCAUR's strategic positioning youth-oriented EV market through scalable hardware architecture and AI-enabled interface solutions. It will meet the demand of consumers in the Middle East for personalized products and intelligent lifestyle. Middle East Market Expansion: Regional Partnerships Align with Grand GCC Vision During the event, Mr. Zhang Xiaolong, General Manager of Chery International Middle East, outlined iCAUR's aggressive regional roadmap. The brand has secured cooperation intentions with three leading distributors, laying the groundwork for rapid market penetration. Initial rollouts will target UAE, Qatar, and Bahrain by late 2025, with plans to expand across the middle east nations. 'Our goal is to make iCAUR the most desirable automotive brand in the Middle East,' stated Mr. Zhang. 'We aim to cultivate a vibrant, culturally attuned community that celebrates individuality and cutting-edge design.' According to official data, by the end of June 2025, Chery Group had cumulatively exported 5 million vehicles to overseas markets, making it the first Chinese automaker to achieve this milestone. As a key component of the group's global strategy, the iCAUR brand will focus on the Middle East as its core market, offering consumers a new and innovative travel experience. About iCAUR: iCAUR is an all-new brand developed by Chery Group, born for the global market. Backed by Chery's deep manufacturing heritage and cutting-edge innovation, iCAUR targets the young and young at heart with its integrated "Category + Ecosystem + Culture" model. In collaboration with ecosystem partners, the brand is developing a comprehensive service system, launching a diverse range of premium offerings, and establishing a global community network—thus transforming from a pure automobile manufacturer into a global ecological integrator driven by 'Made-in-China' intelligence. The Dubai launch serves as a pivotal milestone in iCAUR's regional commitment and global expansion strategy, leveraging 'Made-in-China' innovation to connect with worldwide users and embody its 'Born to Play' brand spirit. Source: AETOSWire Contacts Namita Thakkar namita@
Web Release
4 days ago
- Automotive
- Web Release
iCAUR Brand Launches in Dubai with Global Debut of V27 & 03T SUVs and Ambitious GCC Expansion Plan
Chery Group officially launched its new brand, 'iCAUR', in Dubai, marking a significant strategic push into the Middle East. The debut featured the global unveiling of two key SUV models, 'V27 ? 03T' and outlined ambitious expansion plans for the middle east region. iCAUR V27 & 03T: Hybrid Innovation Meets J-Style Design Philosophy At the launch, two new SUV models – the iCAUR V27 and iCAUR 03T were unveiled with technical specifications confirming their adoption of advanced range-extender Hybrid powertrains designed to optimize performance and driving range. Visually, the V27 and 03T emphasize a distinctive, boxy silhouette – a core element of iCAUR's 'J-Style' design philosophy. This approach is explicitly tailored to resonate with style-conscious and youthful Middle Eastern buyers seeking standout presence. As iCAUR's first mid-to-large SUV, the V27 REEV blends retro aesthetics with modern technology, creating a striking visual identity defined by rugged character. Measuring over 5 meters in length and nearly 2 meters in both width and height, this model conveys a firm stance. The V27 also offers exceptional range performance, eliminating anxiety on long journeys. Its golden REEV powertrain ensures stable, consistent power delivery, even in complex terrain conditions. The iCAUR 03T REEV is a smart boxy SUV equipped with a class-leading i-AWD system. It dynamically adjusts power distribution for optimum traction and stability. Featured a pioneering all-aluminum multi-cavity cage body and a comprehensive active safety system includes 11 active safety features, the 03T REEV model is aimed to offer a worry-free drive where enjoyment takes the front seat. Brand Launch: Modular Design and AI-Robotics Driven New Ecosystem Model This launch event unveiled the customization ecosystem of iCAUR featuring three core configurations (pickup, convertible, space exploration) with technical specifications including quick-release fenders, LEGO-inspired brake lamp assemblies, and 100+ plug-and-play accessories via standardized interfaces. The demonstration also integrated the AiMOGA humanoid AI robot's operational capabilities across smart mobility and lifestyle scenarios, presenting a prototype framework for personalized automotive adaptation. This platform establishes iCAUR's strategic positioning youth-oriented EV market through scalable hardware architecture and AI-enabled interface solutions. It will meet the demand of consumers in the Middle East for personalized products and intelligent lifestyle. Middle East Market Expansion: Regional Partnerships Align with Grand GCC Vision During the event, Mr. Zhang Xiaolong, General Manager of Chery International Middle East, outlined iCAUR's aggressive regional roadmap. The brand has secured cooperation intentions with three leading distributors, laying the groundwork for rapid market penetration. Initial rollouts will target UAE, Qatar, and Bahrain by late 2025, with plans to expand across the middle east nations. 'Our goal is to make iCAUR the most desirable automotive brand in the Middle East,' stated Mr. Zhang. 'We aim to cultivate a vibrant, culturally attuned community that celebrates individuality and cutting-edge design.' According to official data, by the end of June 2025, Chery Group had cumulatively exported 5 million vehicles to overseas markets, making it the first Chinese automaker to achieve this milestone. As a key component of the group's global strategy, the iCAUR brand will focus on the Middle East as its core market, offering consumers a new and innovative travel experience.
Khaleej Times
7 days ago
- Automotive
- Khaleej Times
iCAUR launches in Dubai with global debut of V27 & 03T SUVs and ambitious GCC expansion plan
Chery Group officially launched its new brand, 'iCAUR,' in Dubai, marking a significant strategic push into the Middle East. The debut featured the global unveiling of two key SUV models, the 'V27' and '03T,' and outlined ambitious expansion plans for the region. At the launch, the two new SUV models – the iCAUR V27 and iCAUR 03T – were unveiled, with technical specifications confirming their adoption of advanced range-extender hybrid powertrains designed to optimise performance and driving range. Visually, the V27 and 03T emphasise a distinctive, boxy silhouette – a core element of iCAUR's "J-Style" design philosophy. This approach is explicitly tailored to resonate with style-conscious and youthful Middle Eastern buyers seeking standout presence. As iCAUR's first mid-to-large SUV, the V27 REEV blends retro aesthetics with modern technology, creating a striking visual identity defined by rugged character. Measuring over 5 meters in length and nearly 2 meters in both width and height, this model conveys a firm stance. The V27 also offers exceptional range performance, eliminating anxiety on long journeys. Its golden REEV powertrain ensures stable, consistent power delivery, even in complex terrain conditions. The iCAUR 03T REEV is a smart, boxy SUV equipped with a class-leading i-AWD system. It dynamically adjusts power distribution for optimum traction and stability. Featuring a pioneering all-aluminum multi-cavity cage body and a comprehensive active safety system — including 11 active safety features — the 03T REEV is designed to offer a worry-free drive where enjoyment takes the front seat. This launch event also unveiled the customisation ecosystem of iCAUR, featuring three core configurations (pickup, convertible, space exploration), with technical specifications including quick-release fenders, LEGO-inspired brake lamp assemblies, and 100+ plug-and-play accessories via standardized interfaces. The demonstration also integrated the AiMOGA humanoid AI robot's operational capabilities across smart mobility and lifestyle scenarios, presenting a prototype framework for personalized automotive adaptation. This platform establishes iCAUR's strategic positioning in the youth-oriented EV market through scalable hardware architecture and AI-enabled interface solutions. It aims to meet the demand of Middle Eastern consumers for personalized products and intelligent lifestyles. During the event, Zhang Xiaolong, general manager of Chery International Middle East, outlined iCAUR's aggressive regional roadmap. The brand has secured cooperation intentions with three leading distributors, laying the groundwork for rapid market penetration. Initial rollouts will target the UAE, Qatar, and Bahrain by late 2025, with plans to expand across other Middle Eastern nations. "Our goal is to make iCAUR the most desirable automotive brand in the Middle East," stated Zhang. "We aim to cultivate a vibrant, culturally attuned community that celebrates individuality and cutting-edge design." According to official data, by the end of June 2025, Chery Group had cumulatively exported 5 million vehicles to overseas markets, making it the first Chinese automaker to achieve this milestone. As a key component of the group's global strategy, the iCAUR brand will focus on the Middle East as its core market, offering consumers a new and innovative travel experience.
Gulf Today
7 days ago
- Automotive
- Gulf Today
iCAUR brand launches in Dubai with global debut of V27 & 03T SUVs and ambitious GCC expansion plan
Chery Group officially launched its new brand, 'iCAUR', in Dubai, marking a significant strategic push into the Middle East. The debut featured the global unveiling of two key SUV models, 'V27 ＆ 03T' and outlined ambitious expansion plans for the middle east region. iCAUR V27 & 03T: Hybrid Innovation Meets J-Style Design Philosophy At the launch, two new SUV models - the iCAUR V27 and iCAUR 03T were unveiled with technical specifications confirming their adoption of advanced range-extender Hybrid powertrains designed to optimize performance and driving range. Visually, the V27 and 03T emphasize a distinctive, boxy silhouette - a core element of iCAUR's "J-Style" design philosophy. This approach is explicitly tailored to resonate with style-conscious and youthful Middle Eastern buyers seeking standout presence. As iCAUR's first mid-to-large SUV, the V27 REEV blends retro aesthetics with modern technology, creating a striking visual identity defined by rugged character. Measuring over 5 meters in length and nearly 2 meters in both width and height, this model conveys a firm stance. The V27 also offers exceptional range performance, eliminating anxiety on long journeys. Its golden REEV powertrain ensures stable, consistent power delivery, even in complex terrain conditions. The iCAUR 03T REEV is a smart boxy SUV equipped with a class-leading i-AWD system. It dynamically adjusts power distribution for optimum traction and stability. Featured a pioneering all-aluminum multi-cavity cage body and a comprehensive active safety system includes 11 active safety features, the 03T REEV model is aimed to offer a worry-free drive where enjoyment takes the front seat. Brand Launch: Modular Design and AI-Robotics Driven New Ecosystem Model This launch event unveiled the customization ecosystem of iCAUR featuring three core configurations (pickup, convertible, space exploration) with technical specifications including quick-release fenders, LEGO-inspired brake lamp assemblies, and 100+ plug-and-play accessories via standardized interfaces. The demonstration also integrated the AiMOGA humanoid AI robot's operational capabilities across smart mobility and lifestyle scenarios, presenting a prototype framework for personalized automotive adaptation. This platform establishes iCAUR's strategic positioning youth-oriented EV market through scalable hardware architecture and AI-enabled interface solutions. It will meet the demand of consumers in the Middle East for personalized products and intelligent lifestyle. Middle East Market Expansion: Regional Partnerships Align with Grand GCC Vision During the event, Mr. Zhang Xiaolong, General Manager of Chery International Middle East, outlined iCAUR's aggressive regional roadmap. The brand has secured cooperation intentions with three leading distributors, laying the groundwork for rapid market penetration. Initial rollouts will target UAE, Qatar, and Bahrain by late 2025, with plans to expand across the middle east nations. 'Our goal is to make iCAUR the most desirable automotive brand in the Middle East,' stated Mr. Zhang. 'We aim to cultivate a vibrant, culturally attuned community that celebrates individuality and cutting-edge design.' According to official data, by the end of June 2025, Chery Group had cumulatively exported 5 million vehicles to overseas markets, making it the first Chinese automaker to achieve this milestone. As a key component of the group's global strategy, the iCAUR brand will focus on the Middle East as its core market, offering consumers a new and innovative travel experience.
Mid East Info
21-07-2025
- Automotive
- Mid East Info
Chery Group to Officially Launch New iCAUR Brand in Dubai with Strategic Middle East Expansion - Middle East Business News and Information
Dubai, United Arab Emirates:Following its global debut at the Shanghai Auto Show in April 2025, Chery Group has announced it will host the iCAUR Brand Night and New Models Launch Event on August 1 in Dubai. As a key step in Chery's deepening global expansion, the event will invite worldwide global partners, media representatives and Middle East dignitaries to jointly unveil iCAUR's localized development strategy for the Middle East market along with the world premiere of its highly anticipated new cool models. Personalized Emotional Resonance Drives Continuous Category Innovation As Chery's new brand focused on the global 'young and young at heart', iCAUR is committed to building a uniquely global automotive ecosystem. Through category innovation, it creates products that combine aesthetics, coolness and practicality to meet the lifestyle needs of the young and young at heart. In the face of the current trend towards homogenized automotive design, iCAUR breaks through with an innovative and distinctive design philosophy, blending rugged style with smart technology to deliver a highly recognizable product identity. This design honors classic elements while leading the J-style aesthetics trend, setting its products apart in a competitive market. With a deep understanding of the growing demand for personalization and emotional value among young and young-at-heart users, iCAUR is actively shaping a new ecosystem that connects people, vehicles, and lifestyle. Through global collaboration with users and partners, the brand delivers personalized, fun, and community-driven experiences turning each product into a part of the user's cool lifestyle. As the global automotive ecosystem continues to evolve, iCAUR is poised to become a cool player for users seeking to showcase their individuality and lifestyle, creating a deeper emotional bond between people and products. According to Si Fenghuo, CEO of iCAUR International: 'We blend Chery's rigorous manufacturing ethos with internet-driven marketing strategies to create products that deeply connect with consumers.' Two New Models Make Their Global Premieres, Advancing iCAUR's Strategic Blueprint in the Middle East The Dubai launch marks a pivotal milestone in iCAUR's growing presence in the Middle East, underscoring the region's strategic importance in the brand's global strategy. The two major models will make their global debut at the event, tailored to meet the driving needs of Middle Eastern consumers through great performance and innovative design. Both models embody the spirit of the cool player lifestyle, designed to resonate with the region's dynamic automotive culture. The launch event will also feature a range of customized models built upon the V23's iconic cool DNA including pickup version, convertible version and a space-themed special edition designed to meet the region's growing demand for cool and individual expression. These customized versions highlight iCAUR's commitment to personalization and its agile response to regional market trends. Dozens of regional dealers and stakeholders will also participate in signing cooperative agreements, officially launching iCAUR's market entry initiatives in the Middle East. This milestone marks a pivotal step as iCAUR partners with localized resources to swiftly establish a full-chain system covering sales, service, and ecosystem delivering more convenient and efficient brand and product experiences for Middle Eastern users.
