Payabl. integrates Prestashop into e-commerce platforms, enabling seamless payments for merchants
European fintech provider payabl. has announced the launch of a new integration with PrestaShop, one of Europe's leading open-source e-commerce platforms.
0
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.
The newly available plug-in allows PrestaShop users to connect to payabl.'s end-to-end payment infrastructure, giving online merchants access to over 300 local payment methods, card acquiring, multi-currency support, fraud prevention, and real-time reporting – all through a seamless checkout experience.
Through this integration, PrestaShop's 250,000 merchants will now have the option to easily connect to payabl.'s technology and offer customers a seamless, secure, and scalable checkout experience. The plug-in enables merchants to accept card payments and 300+ local payment methods, supporting multi-currency transactions, built-in fraud prevention, and real-time reporting.
While e-commerce sales in Europe are expected to surpass €565 billion by 2029*, payabl.'s research has shown 43% of consumers say that they would not return to a retailer after a poor checkout experience**, making the payment experience central to maximising this growth opportunity. This integration means PrestaShop's merchants can feel confident they are offering their customers an improved checkout experience with less friction, as well as faster and safer transactions.
Today's announcement reflects payabl.'s commitment to simplifying payment processes for merchants and making secure, scalable solutions accessible across Europe. By launching this integration, payabl. aims to offer PrestaShop merchants an enhanced checkout experience while expanding its presence across one of the largest e-commerce ecosystems in the region.
Ugne Buraciene, Group CEO of payabl., said: 'E-commerce continues to grow at pace across Europe, and making payabl.'s technology available to PrestaShop merchants is a natural step in our mission to support businesses with robust, scalable payment solutions.
'Today's consumers expect checkout experiences that are simple, fast, and secure — and our integration is designed to help merchants deliver exactly that. With payabl., businesses using PrestaShop can focus on growth while relying on a frictionless, secure payment infrastructure that keeps up with evolving customer demands.'
European e-commerce expansion
Reversing the immediate post-pandemic trend of in-store buying, e-commerce sales are now predicted to grow 7.8%.
According to Forrester, this will increase by 16% from €389 billion in 2024 to €565 billion in 2029, with contributing factors including a stronger economy, the increasing adoption of omnichannel strategies, better price transparency, and cross-border marketplace expansion.
In response to this accelerating demand, payabl. has made its advanced payment technology available to online merchants using the PrestaShop platform. The integration supports the growing need for secure, efficient, and scalable payment solutions across Europe and beyond.
payabl. is a leading financial technology provider, delivering end-to-end payment solutions across card acquiring, local payment methods, point-of-sale (POS) terminals, multi-currency business accounts, and card issuing. Its gateway enables merchants to accept card payments and over 300 local methods globally, with seamless integration, real-time reporting, and dedicated support.
Combining advanced payment technology with built-in fraud prevention and a high-touch service model, payabl. empowers businesses to grow faster with secure, scalable, and innovative payments.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
The Guardian
16 minutes ago
- The Guardian
Emma Gilthorpe resigns as chief executive of Royal Mail
The chief executive of Royal Mail has left after just over a year, weeks after the delivery company's owner was sold for £3.6bn to a Czech billionaire. Emma Gilthorpe, who joined from Heathrow in May 2024, left the company on Thursday and will be replaced on an interim basis by the chief operating officer, Alistair Cochrane, with immediate effect, the Guardian has learned. Daniel Křetínský completed a deal to buy International Distribution Services (IDS), the owner of the 509-year-old Royal Mail, in April. A group of existing IDS non-executive directors, including the chair, Keith Williams, resigned earlier this month. However, the company had made no mention of Gilthorpe's future after the deal. Gilthorpe had been the chief operating officer at Heathrow airport since 2020, and joined Royal Mail in a newly created role under Martin Seidenberg, who is chief executive of IDS. She had also held positions in the telecoms industry, with BT and Cable & Wireless. Seidenberg said: 'Emma has worked tirelessly to drive forward Royal Mail's transformation, and I would like to extend my personal thanks to her for the significant contribution she has made to the company.' Gilthorpe said: 'I will always be incredibly proud to have led Royal Mail … I look forward to seeing Royal Mail continue to transform in the years ahead, ensuring a stronger and more sustainable future for this great British company.' Cochrane joined Royal Mail in 2023 from Whistl, where he was chief executive. He has also held senior roles at TNT Express and Parcelforce Worldwide. Seidenberg added: 'Alistair Cochrane is an exceptional leader and brings significant experience to his new role from across the logistics industry, and from his time with us at both Royal Mail and Parcelforce.' Sign up to Business Today Get set for the working day – we'll point you to all the business news and analysis you need every morning after newsletter promotion Křetínský's EP Group clinched the IDS deal after long-running UK government efforts to assess the national security considerations of the deal. The Conservative former trade policy minister Greg Hands was this month appointed as a strategic adviser to EP Group.
Sky News
31 minutes ago
- Sky News
Apollo-backed Athora eyes £5bn deal for Pension Insurance Corporation
A savings and retirement services group backed by Apollo Global Management is plotting a multibillion pound takeover of Pension Insurance Corporation (PIC), one of the City's biggest specialist insurers. Sky News has learnt that Athora, which was established by Apollo, the US-based alternative investments giant, is in talks to acquire control of PIC. If successfully completed, the deal - which bankers estimate could be worth between £4bn and £5bn - would represent a landmark transaction in the pension risk transfer market. Companies such as PIC, Legal & General and Rothesay take over companies' defined benefit pension schemes and the assets behind them, and have grown significantly in the last decade. RSA, the insurer, and British American Tobacco are among the corporate names with which PIC has transacted. It has also signed agreements with Chemring and Qantas. PIC's shareholders include CVC Capital Partners, BlackRock-owned HPS, a subsidiary of the Abu Dhabi Investment Authority and Reinet, a vehicle created from the restructuring of luxury goods group Richemont. Further details of a potential deal between Athora and PIC, including its pricing and structure, were unclear on Friday. Apollo previously looked at an offer for PIC in 2023, with rival bidders including Carlyle and KKR also emerging. The market for BGL annuities has exploded in recent years as companies seek to offload a variety of pension-related financial risks. PIC recently announced the retirement of its long-serving chief executive, Tracy Blackwell, and has yet to name her successor.
Telegraph
35 minutes ago
- Telegraph
The high street's desperate plan to beat Vinted at its own game
Retailers have a major problem. It's an issue that's been rumbling around for more than a decade, and one that feels increasingly insurmountable. Shoppers don't feel good about shopping. In fact, many feel actively bad about buying something new. The consumerist days of the early Noughties, when marketeers could convince people that giddily 'treating' themselves to something frivolous that they really wanted but didn't really need, are gone. In 2025, anxiety about the climate crisis, the spiralling cost of living and concerns about the ethical effects of consumerism have reached a peak, as have the possibilities that come with new technology when it comes to sharing pre-owned items – Vinted being the big winner in this gargantuan shopping shift. The online market place for second-hand clothes now has 80 million users across 18 countries, 16 million of whom are in the UK. As of last month Vinted also became the biggest seller of clothing in France, ahead of Amazon in second place. Old is now firmly cool with vintage Topshop and Marks and Spencer's pre-Noughties brand St Michael's in hot demand and the world's most glamorous women championing pre-loved fashion – from pop-stars Olivia Rodrigo and Rihanna, to beauty mogul Kendall Jenner and the Princess of Wales. (A polka-dot Alessandra Rich number and Chanel tweed blazer, being among her most celebrated vintage looks.) It's not hyperbole to call it a revolution. No wonder that even big brands like Primark, Arket and Levi's are also offering everything from swaps and pre-loved sections to repair services. Primark, usually seen as fast fashion behemoth, launched its first ever 'swap shop' last September, whilst Arket launched a resale 'archive' in 2023 and has now teamed up with alterations start-up Sojo to offer garment repairs. When it comes to shopping, the retail landscape is shifting and not only in fashion – but on everything from cars and electronics to furniture and food. 'High-street retailers are concerned by the rise of Vinted and the like, and this marked change in shopping habits across all generations – but Gen Z in particular,' says Orsola de Castro, the author of Loved Clothes Last and co-founder of campaign group Fashion Revolution. 'Gen Z are very careful with their money and very aware of the value of things. The problem for the high street is that 20 years of fast fashion and cheap clothing has created a legacy whereby their pieces now have no meaning, no intrinsic value.' The sea-change is clear, says De Castro: 'The queues I used to see outside of H&M for their new collaborations in the 2010s, I now see outside of car boot sales in Peckham.' Stylist Bay Garnett was a trailblazer in using second-hand clothing in her photo shoots for Vogue, including the likes of Kate Moss in charity shop finds. 'When I started shooting for Vogue in 2003, using second-hand pieces was seen as 'quirky'. It was considered 'other' or 'niche' to shop in charity shops and second-hand stores, something a little bit 'eccentric',' she says. 'As a stylist, I like the stories around things, the originality and the sense of connection with things that have had a life before.' Conscious fashion is not only about recycling but extending the life of the garments we already own. Fashion brand Toast has been at the forefront of the repairing movement on the high street, first holding repair workshops in stores back in 2018. 'We focused on craft processes – visible darning, the functional embroidery technique sashiko – and teaching our clients how to use those techniques to give their garments new life,' Madeleine Michell, the brand's social conscience communication officer, says. Then, in 2019 they launched Toast Renewed, meaning that anything bought from Toast is able to be rejuvenated, for free, by professionals. It is wildly popular. By the start of March 2025, the brand had repaired 343 garments in 2025 alone, and 7,659 garments in total – moths being the most frequently quoted reason for a repair. Now, Michell says that 40 per cent of the brand's repairs are visible rather than invisible mends. 'I find the notion of adding to an item by repairing it really interesting; that damage can be something to celebrate and highlight rather than hide away and cover up.' Toast has also been operating clothes swaps for the past six years, both as evening in-store events and as pre-loved rails in certain stores. 'Swapping operates on a tier system, based on the estimated original retail value and condition. It feels good to swap things rather than always buying new and feeding the overproduction machine, to remember that something can still be new to you even if it's not newly produced,' she says, adding that while Toast doesn't collate information about whether its swaps affects sales of new clothing, they're a very popular feature on its loyal shoppers' calendars. That brand loyalty is priceless in an ever more competitive space. A February 2025 report from global environmental NGO Wrap shows the positive impacts in slowing the purchase of new clothes that six circular businesses are having – reselling marketplaces Depop, eBay and Vestiaire Collective and clothing repairers The Seam, Sojo and Finisterre (an adventure brand that also repairs and resells). Wrap's report found that for every five times people repair an item of clothing, four new items are 'displaced' by people no longer buying them. And for every five items bought second-hand online, an average three new items are subsequently not bought as a result. Respectively, the average displacement rate for repair is 82.2 per cent and 64.6 per cent for resale.… You can see why retailers are considering their futures. Harriet Lamb, the chief executive of Wrap, agrees. 'Our research shows that buying pre-loved both satisfies our desire for clothes, for something new-to-us, and means we don't buy so many brand-new items,' she says. 'What's more, we can now clearly and consistently measure the environmental case for a range of circular business models including repair.' The environmental concern is valid; fashion has a formidable footprint. Between 2000 and 2015, worldwide clothing production doubled. The UN Environment Programme estimates that clothing is the second-biggest consumer of water and produces around 10 per cent of global carbon emissions – more than all international flights and maritime shipping combined. Seventy per cent of the fashion industry's greenhouse gas emissions are linked to raw materials and the production of new clothing from growing cotton for example, to textile waste, pollution, water and land use. The pattern plays out in furniture too. Ikea has an extensive spare parts library to facilitate mending – these items are provided to customers in-store or online completely free. Greg Lucas is the company's sustainability manager for the UK and Ireland. 'We gave away 539,195 spare parts to customers online and in store between the start of September 2023 and September 2024,' Lucas explains. 'Our policy at Ikea is to prolong the life of the products we sell. In terms of pre-loved, we've seen an eight per cent rise in sales year-on-year.' Earlier this year, the Swedish giant also announced its intention to scale up its second-hand peer-to-peer marketplace to reach the whole of Europe after a successful pilot in Oslo and Madrid. It also has a small buy back and resell service for pre-loved items which sell in stores at an average discount of 30 per cent off retail price. Sandrine Zhang Ferron is the founder and chief executive of Vinterior, an online marketplace specialising in pre-owned vintage and antique furniture. In 2024, Ferron says, UK furniture retail sales fell 10 per cent compared to 2023, whilst Vinterior order volumes increased 13 per cent. Quoting the Office of National Statistics, she says the value of furniture sales in the UK fell too, by 10.9 per cent, whilst Vinterior's increased 16 per cent. 'This shows a clear trend towards pre-loved,' she says, adding that fashion has led the trend towards purchasing second-hand because 'the impacts of fast furniture has taken longer to permeate. Most people are still shocked to hear that 22 million pieces of furniture end up in British landfills each year, and given that the UK will run out of landfill space in six years, we need to change the way we buy.' Cars and electronics are increasingly being sourced second-hand too. Recent statistics released by the Society of Motor Manufacturers and Traders (SSMT) showed that sales of used cars were up 5.5 per cent in 2024, while demand continues to grow across many categories from phones, to gaming and tech. In an ever evolving digital landscape, electronic items are usually discarded before they wear out, and often have plenty of life left in them for a second owner. Long warranties on those pre-loved products also are helping to boost the sector. It's products that have shelf-life and have to adhere to hygiene standards that are the surprise additions to the pre-loved landscape – namely beauty and food. We may not quite be at the point of auctioning off half-used toothpaste, but according to Cosmopolitan magazine, beauty is on the cusp of a second-hand boom, with online 'rehoming' retailers forecast it to be the next big thing in the e-commerce space. While some e-tailers prohibit the selling of used cosmetics for hygiene reasons, other retailers including Mercari (a Japanese marketplace selling second-hand products) do allow the sale of used goods and, they say, beauty — in particular, fragrance — was in the top five fastest-growing resale categories of 2023, and projected to grow 126 per cent by 2031. Food is also something some may traditionally have baulked at getting from someone they didn't know, but sentiments are changing. Founded in 2015 in Copenhagen, the rise of anti-food waste app Too Good To Go is a case in point. The company partners with more than 175,000 food outlets to prevent food from going to waste by matching it with registered users nearby who collect it and pay a fraction of the price. So far, the company says their 100 million registered users have saved 400 million meals from landfill. But is it too early to declare a sea-change in shopper behaviour? Sarah Kent is chief sustainability correspondent at The Business of Fashion and believes so. 'Just because we have seen a rise in the popularity of repairs and second-hand, particularly amongst the younger generations who are also active on social media, that doesn't mean people in general are shopping less. Primary sales are still growing – less slowly than second-hand sales – but they are growing,' she says. 'Consumer culture is not a monolith, it's made up of sub-strata who consume in different ways, for different reasons.' 'What is driving this renewed interest in pre-loved is that people are feeling poorer, they're more aware of the environment and there's also a regulatory issue at play,' Kent adds. 'Big companies are under pressure from EU regulations to show they are doing something to combat waste. Offering repairs is part of that.' Indeed Kent says that for companies, facilitating repairs is something of an easy win. 'Some brands definitely see it as a way of signalling to consumers that they care about this. Others see it as a way to encourage loyalty – if consumers want to resell something through the brand, they get credit to return to store. Retail is a complicated business and even for companies such as outdoor brand Patagonia, who have been offering resale for many years, second-hand products still make up a very small fraction of their overall business.' Josephine Philips is the founder and chief executive of Sojo, an app-based company that is fast becoming a byword for clothing repairs and alterations, having partnered with brands such as Marks & Spencer, Ganni, Selfridges and most recently Arket. Philips – who was listed as one of Forbes ' 30 Under 30 in 2022 – says that while financial and sustainability reasons are helping repair become increasingly popular, brands adding the service to the post-purchase experience 'really drives awareness and engagement'. 'Repair has never had as much airtime as it's had over the last couple of years,' Philips continues. 'At Sojo we've done out-of-home campaigns, national TV adverts for our Marks & Spencer repair service, morning news segments, influencer partnerships and have been featured in so many mainstream publications. Most recently, our partnership with Arket brought incredibly large and bold repair advertising to the windows of their Regent Street store – bringing repair to the front and centre of London's retail district.' While she would like to see the scrapping of VAT on repair services 'to increase adoption', Philips credits technology for opening up the world of repair to a new generation. 'Many young people haven't been taught the art of repairing their clothes, but the rise of digital platforms built to make the whole process simple, convenient and seamless has tapped into a latent demand and opened the repair market up.' De Castro cautions against our addiction to 'buying cheap' and believes 'the legacy of 20 years of fast fashion and cheap clothing means that clothes have become devoid of their value'. 'The concept of repair is hundreds of thousands of years old, but fashion persuaded us that mending was a shameful activity which needed to be hidden… It was linked with poverty, with a lack of resources. But what was the poor cousin will become the rich uncle. The only antidote to a throwaway society is to keep, to start to create a culture of saving up to buy better and buy less. Actually keeping things and repairing them is reinvesting in ourselves.' Another way of attaining new clothes or accessories without buying them is, of course, rental, a model that appeals to both consumers and businesses alike. Hurr (dubbed the Airbnb of fashion) is a hybrid clothing and accessories rental service which combines 85,000 items through its peer-to-peer lending service whilst also powering rental for more than 130 exclusive brands and retailers such as Net-A-Porter, John Lewis and Selfridges. The service also recently teamed up with Deliveroo (more commonly known as a food delivery service) to enable users in central London to rent a dress to their door in under 25 minutes. 'When we first launched, rental fashion was niche. Now, it's mainstream,' says Victoria Prew, the founder of Hurr. 'Our customer base has also evolved: starting with millennial females but we have a booming Gen Z customer, with our community age ranging from 16 to 79.' Prew says brands and retailers now see rental as a must-have strategy rather than a trend, and a financially rewarding one too. 'Often, when renting a garment repeatedly, we can drive seven to 10 times the revenue from rental than selling a garment once,' she adds. 'My hope is also that fashion brands will design with rental longevity in mind, creating durable, high-quality pieces that can be worn across seasons and for years to come.' Fiona Harkin is the director of foresight at The Future Laboratory, a strategy company who work with brands eager to learn of future trends which may influence customer behaviour. In mid-March 2025, the company released a report titled 'The New Codes of Value' which takes the cultural temperature of the reasons how, and why, consumers shop. 'In the last couple of years, things have shifted in the way that we (in the English speaking world) spend money, what we perceive to be the cost of things and what we consider to have value,' adds Harkin. 'We have less money, so we're thinking a lot more carefully about what we are buying and how long that will last. Increased value is put on experiences rather than things, a sentiment spilling over from the luxury sector where the products which are doing well are those which uphold ideals around craftsmanship and heritage.' She also believes that we have become overwhelmed by the prompts to buy things. 'It's too much,' she says. 'People feel a need to slow down in the face of it, they feel less of a drive to buy the latest thing. Repairing or buying pre-loved items feels regenerative. A lot of what we experience in the digital world brings people numbness, so mending, thrifting… These things help people break out of that feeling.'
