
Lord Ashcroft's questionable new poll
But experts are asking why Ashcroft's poll seems to underrepresent areas where Labour might be expected to perform strongly and overrepresent those where Reform seems strongest. The social media channel Britain Elects said: 'The flaw in the Lord Ashcroft poll is it undersamples (after weighting) the least Reform-friendly parts of the seat by 21pts. And oversamples the most by 20pts. The Gowy villages & Helsby make up 22% of the seat's electorate. But only 1% of the poll's sample.'

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